GTM Strategy & Sales Lead - Robotics & AI Startup

THEKERRobotics— GTM Strategy & Sales Lead

THEKER is a cutting-edge robotics and AI startup revolutionizing the industrial automation space. We operate in a fast-paced environment, tackling complex challenges and pushing robotics innovation. Our mission is to build intelligent, efficient, and adaptable robotic systems that make a real impact.

Backed by top-tier venture capital and a growing roster of global industrial clients, we are expanding rapidly and scaling our deployment platform across multiple industries. This is where you come in.

As GTM Strategy & Sales Lead, you'll work closely with the founders and executive team to define, prioritize, and execute THEKER’s strategic initiatives.

This role offers the opportunity to be a key driver, ensuring alignment across the company, accelerating execution, and building foundational processes to scale effectively. You will own strategy, develop systems, lead cross-functional projects, and support go-to-market strategies and robot deployments.

What You’ll Be Driving

1. GTM Architecture & Experimentation

• Develop segmentation, ICP definition, pricing strategy, and channel mix.
• Manage the GTM experimentation backlog, design hypotheses, run A/B tests, analyze outcomes, and apply learnings.
• Create playbooks for qualification, value-based proposals, and pilot-to-rollout paths that can be scaled across geographies and verticals.
• Negotiate and close high-value contracts in robotics and industrial automation.
• Build reference customers and ensure conversion to production with strong ARR.
• Maintain a disciplined sales pipeline with accurate forecasting.

Cross-Functional Leadership

• Partner with Product, Deployment Operations, and Customer Success teams to ensure smooth hand-offs from sales to implementation.
• Provide market intelligence feedback to Engineering and Product teams for roadmap prioritization.
• Establish knowledge-sharing frameworks to enhance learning from customer interactions.

Culture & Organizational Building

• Hire, mentor, and develop future GTM team members, fostering humility and ownership.
• Implement rituals that align commercial, technical, and operational teams around a shared mission.
• Be a self-starter with high energy, a go-getter attitude.
• Enjoy iterating GTM strategies and running experiments.
• Proven sales experience in robotics or technical SaaS (e.g., MongoDB, Snowflake).
• 5–7 years of relevant experience.
• Humble and collaborative mindset.
• Experience building GTM or field operations in hardware or robotics companies.
• Exposure to B2B enterprise sales or industrial deployments.
• Technical literacy in robotics, AI/ML, or embedded systems (ability to engage in technical discussions).

What You’ll Get at THEKER

• Great offices in Barcelona.
• Exposure to strategic workstreams.
• Mentorship from robotics experts, operators, and investors.
• Opportunity to scale a market-defining robotics company.
• A culture of intensity, ambition, and ownership.

Ready to Build the Future?

We seek someone who treats this mission as their own, thrives on turning ambiguity into scalable systems, and remains curious and relentless. If that’s you, let’s talk.