Growth & Performance Lead - Senior Analyst

Santander; Boadilla del Monte; Híbrido; EUR 90.000 - 130.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Hybrid work model

Santander Open Academy access

Competitive rewards

Childcare support

Gym/WellHub membership

Parking and shuttle in Madrid

Descripción de la vacante

Santander is seeking a Growth and Performance Lead Sr. Analyst in Madrid to drive global paid media investments and scalable AI-enabled demand generation.

You will coordinate across markets, optimize ROI, and align channels with LTV/CAC economics while partnering with Insurance and digital teams. Ideal candidates have 7+ years in performance marketing, experience in multinational settings, and strong analytical capabilities.

Formación

• Bachelor’s degree in Marketing, Advertising, Communications, or related field.
• Digital marketing certifications such as Google Ads, Meta Blueprint.
• MBA or postgraduate studies preferred.

Responsabilidades

• Define and coordinate global paid media investment strategies aligned with growth targets.
• Identify scaling opportunities across markets and products.
• Optimize channel mix, bidding strategies and budget allocation to maximize ROI.
• Support countries in moving from pilot campaigns to scalable, always-on performance models.
• Ensure alignment between Paid Media investment and LTV/CAC economics.
• Build performance dashboards and reporting frameworks to track incremental impact.
• Develop and lead Santander Insurance’s Generative Search strategy, including ChatGPT and AI-driven discovery environments.
• Identify opportunities to position Santander Insurance products within generative search results.
• Partner with local Digital Teams to create AI-optimized content.
• Monitor performance and visibility in generative environments and adjust strategy accordingly.
• Act as internal reference point for AI-driven acquisition opportunities.
• Strengthen organic acquisition channels, including SEO and website performance.
• Identify opportunities to improve insurance product visibility within Santander owned media.
• Collaborate with multidisciplinary teams to optimize landing pages and content for organic traffic.
• Ensure consistency between messaging and performance objectives.
• Align performance marketing strategies with campaigns and brand positioning.

Conocimientos

Performance marketing

Global paid media

Budget optimization

Multinational teams

Analytics mindset

Educación

Bachelor's degree in Marketing

Digital marketing certifications

MBA or postgraduate studies

Herramientas

Google Ads

Meta Ads

Campaign Manager 360

Google Analytics 4

Tag management

Descripción del empleo

Santander is seeking a Growth and Performance Lead Sr. Analyst in Madrid to drive global paid media investments and scalable AI-enabled demand generation.

You will coordinate across markets, optimize ROI, and align channels with LTV/CAC economics while partnering with Insurance and digital teams. Ideal candidates have 7+ years in performance marketing, experience in multinational settings, and strong analytical capabilities.