Growth & Performance Lead

TUI; Madrid; Híbrido; EUR 50.000 - 70.000; Jornada completa

Descripción de la vacante

A leading tourism company is seeking a Growth and Performance Lead to drive digital marketing strategies across Spain, Portugal, and LATAM markets. The role requires extensive expertise in performance marketing, SEO, and digital analytics, alongside strong leadership skills. The ideal candidate will have over 5 years of relevant experience and a proven track record in managing paid media campaigns. This position offers flexible working arrangements and numerous personal benefits.

Servicios

Attractive remuneration

Discretionary bonus schemes

Generous travel benefits

Health & well-being support

Formación

• 5+ years of experience in performance marketing or digital growth roles.
• Proven hands-on experience managing paid media campaigns.
• Strong understanding of SEO and web analytics.

Responsabilidades

• Develop and implement comprehensive digital marketing strategies.
• Plan, launch, and optimize digital advertising campaigns.
• Collaborate with content and design teams for high-performing creatives.
• Define and monitor key growth KPIs across digital channels.

Conocimientos

Performance marketing experience

SEO knowledge

Digital analytics proficiency

Paid media campaign management

Analytical mindset

Cross-functional team collaboration

Fluency in English

Spanish and/or Portuguese proficiency

Herramientas

Google Analytics (GA4)

Google Ads

Meta Ads Manager

SEMrush

Power BI

Descripción del empleo

This exciting role offers the opportunity to lead digital marketing strategies for TUI's tourism business across Portugal, Spain, and LATAM markets. As a strategic, data-driven marketing leader, you'll drive customer acquisition, optimize marketing performance, and scale our digital presence while initially acting as a 'full-stack performance marketer' before evolving to lead a dedicated performance team.

We are expecting a large volume of applications for this role so please apply as soon as possible as the vacancy may close at any moment.

ABOUT OUR OFFER

• Personal benefits: Attractive remuneration, discretionary bonus schemes, generous travel benefits, extensive health & well-being support, and more.
• Flexible working: Work is something you do, not somewhere you go. We encourage a healthy work-life balance with a dynamic working environment.
• A career to shape: Access the TUI Learning Hub to level-up and reach your ambitions.
• Broaden your network: We champion intercultural collaboration and provide opportunities to work on global projects and teams
• Community: Get involved with incredible local charity and sustainability initiatives like the TUI Care Foundation.

ABOUT THE JOB

As the Growth and Performance Lead at TUI, you will be responsible for developing and implementing comprehensive digital marketing strategies to drive business growth across multiple markets. Initially functioning as a full-stack performance marketer covering Paid Media, SEO & Content Strategy, and Digital Analytics, your role will evolve to lead a dedicated performance team as the business grows.

Key responsibilities include:

• Planning, launching, and optimising digital advertising campaigns across Meta (Facebook/Instagram), Google Ads, YouTube, TikTok, and other relevant platforms
• Owning budget allocation and campaign pacing across all B2C performance channels
• Creating and executing A/B tests for ads, landing pages, and funnels
• Collaborating with design and content teams to develop high-performing creatives
• Developing and implementing a scalable SEO strategy for international markets
• Overseeing keyword research, content planning, and website optimisation
• Defining a long-term content roadmap that aligns with the user journey
• Mapping out the customer funnel and continuously improving conversion rates at each stage
• Setting up and managing experiments on web flows (e.g., booking engine, onboarding pages)
• Defining and monitoring key growth KPIs across all digital channels
• Building dashboards using Google Analytics, Data Studio, Power BI or similar tools
• Translating performance data into actionable insights and strategic recommendations
• Ensuring proper tracking implementation (Google Tag Manager, Pixel setups, UTMs, etc.)
• Coordinating with content, creative, CRM, and product teams to align on campaign goals

ABOUT YOU

To excel in this role, you should possess:

• 5+ years of experience in performance marketing or digital growth roles
• Proven hands-on experience managing paid media campaigns (Meta, Google, etc.)
• Strong understanding of SEO, web analytics, and CRO best practices
• Proficiency with tools such as Google Analytics (GA4), Google Ads, Meta Ads Manager, SEMrush, Hotjar, Google Optimize, and Power BI/Data Studio
• Analytical mindset with ability to interpret data and make strategic decisions
• Experience working with cross-functional teams in a fast-paced, international environment
• Fluent in English; Spanish and/or Portuguese are strong assets
• Background in the travel or tourism industry would be advantageous
• Experience launching and optimising campaigns across Latin American markets would be beneficial
• Familiarity with marketing automation tools and CRM platforms (e.g., HubSpot, Salesforce) would be a plus

From a workplace to a place to belong. At TUI we embrace diversity, equity, and inclusion, encouraging everyone to come as you are, because together, our potential is limitless.

We are committed to supporting candidates with disabilities and impairments so if you require any support, please do let us know.