Growth Marketing Manager — Mobile Gaming

Scopely; Barcelona; Híbrido; EUR 50.000 - 70.000; Jornada completa

Descripción de la vacante

Scopely is seeking a Performance Marketing Manager to join our Marketing team in Barcelona on a Hybrid basis. You will own and optimize mobile user acquisition campaigns, scale spend across Meta, Google, and AppLovin, and work with Product, Creative, Data, and Marketing to drive profitable growth.

You should have 3+ years in UA or performance marketing, a track record of scaling paid channels, and strong analytical skills. BA/BS in a related field preferred.

Formación

• 3+ years of experience in User Acquisition, performance marketing, or media buying, preferably in mobile gaming or mobile apps.
• Proven track record of scaling growth through paid acquisition channels and identifying high-impact opportunities.
• Strong understanding of UA KPIs including CPI, ROAS, retention, conversion funnels, and LTV optimization.
• Hands-on experience with platforms such as Google Ads, Meta, and AppLovin; DSP, ad networks, and rewarded advertising experience is a plus.
• Strong analytical and problem-solving skills with the ability to make data-driven decisions in fast-paced environments.
• Strong communication, stakeholder management, and ownership mindset.

Responsabilidades

• Manage and optimize large-scale User Acquisition budgets to drive profitable growth
• Execute and scale mobile campaigns across key platforms including Meta, Google, and emerging channels
• Design and run A/B, multivariate, and marketability tests from hypothesis to analysis to improve performance and unlock growth opportunities
• Analyze campaign, funnel, retention, and LTV metrics to drive data-informed optimization strategies
• Partner cross-functionally with Product, Creative, Data, and Marketing teams to improve full-funnel performance
• Identify and scale strategic acquisition partnerships and new growth opportunities globally
• Contribute creative insights and testing strategies to improve ad performance and acquisition efficiency
• Stay current on market trends, platform changes, and best practices in mobile performance marketing

Conocimientos

Data analysis

Cross-functional collaboration

Stakeholder management

Communication

Educación

BA/BS degree in Economics, Mathematics, Marketing, Finance, or Business

Herramientas

Google Ads

Meta Ads

AppLovin

Descripción del empleo

Scopely is seeking a Performance Marketing Manager to join our Marketing team in Barcelona on a Hybrid basis. You will own and optimize mobile user acquisition campaigns, scale spend across Meta, Google, and AppLovin, and work with Product, Creative, Data, and Marketing to drive profitable growth.

You should have 3+ years in UA or performance marketing, a track record of scaling paid channels, and strong analytical skills. BA/BS in a related field preferred.