Performance Marketing Director

Scopely; Barcelona; On-site; EUR 90,000 - 130,000; Full time

Job summary

Scopely is seeking a Director of Performance Marketing in Barcelona to lead the UA team for a new casual mobile game launching from a hybrid base. You will drive global user growth, define scalable acquisition strategies, and partner with cross‑functional teams including Product, Analytics and Marketing to achieve strong ROI.

You’ll own the performance marketing roadmap, mentor managers, and push experimentation across channels like Meta, Google, TikTok and programmatic networks while aligning

Qualifications

• Fluent in English.
• 8+ years of performance marketing / user acquisition experience, ideally within mobile gaming or consumer apps.
• 4+ years of people management experience, with a track record of building and leading high‑performing teams.
• Deep analytical mindset with experience in attribution, incrementality testing, LTV modeling and performance forecasting.
• Strong experience with major platforms (Meta, Google, TikTok, programmatic networks, etc.).
• Demonstrated expertise in launching and scaling new products.
• Strong leadership, communication and stakeholder management skills.
• Demonstrated ability to effectively manage and optimize a multi‑million dollar acquisition budget across multiple channels.
• Demonstrated ability to drive major incremental volume & returns from improvements in automation, marketing tech stack, fraud prevention or analytics.
• Preference (but not required) for experience with match‑3, puzzle or other casual mobile games.

Responsibilities

• Lead the Performance Marketing team based in Barcelona for a new casual mobile game launching.
• Work closely with the global game team and lead the performance marketing team for a new, unannounced title based on an IP.
• Drive global user growth and build scalable acquisition strategies from pre‑launch through live operations.
• Develop UA strategy, methodology and processes to deliver on each game's performance targets and improve the team's capabilities.
• Bring leading analysis and insight to acquisition funnel measurement, including helping to define & set goals for key performance indicators on each game, and work with Analytics on implementing improved Business Intelligence and Data Science predictions.
• Mentor the performance marketing managers to identify gaps and inefficiencies in campaign creation, analysis and optimization.
• Serve as key team leader offering feedback, guidance & coaching, and industry mentorship to Scopely's Barcelona‑based UA team.
• Drive relentless culture of experimentation on all key existing UA channels (ex.: Facebook, Google, mobile ad networks, ad exchanges, offerwall) while also ideating and establishing new user acquisition funnels.
• Partner with Product, Strategic Marketing, Finance, Analytics, Marketing Creative and Data Engineering teams to align the UA strategy with game positioning, audience targeting, lifecycle marketing and business goals.
• Drive deep analytical insights into campaign performance, working with Analytics and Data Science to improve forecasting and decision‑making.
• Collaborate cross‑functionally to enhance creative strategy, marketing technology, automation and fraud prevention systems.
• Manage and optimize multi‑million‑dollar marketing budgets with a focus on ROI and long‑term player value.

Skills

Fluent English

Performance marketing

User acquisition

People management

Analytics

LTV modeling

Forecasting

Cross-functional collaboration

Measurement & attribution

Tools

Meta

Google Ads

TikTok Ads

Programmatic networks

Job description

Scopely is looking for a highly motivated Director of Performance Marketing for a new, unannounced casual mobile game to join our Performance Marketing Team in Barcelona on a Hybrid basis!

At Scopely, we care deeply about what we do and want to inspire play every day - whether in our work environments alongside our talented colleagues or through our deep connections with our communities of players. We are a global team of game lovers who are developing, publishing and innovating the mobile games industry, connecting millions of people worldwide daily.

The Performance Marketing team is focused on driving player growth and efficiency across various digital marketing channels. The teams are based in Europe and the US. The UA team's mobile advertising ecosystem is an always‑changing, rapidly growing world, and at Scopely, you'll play a key part in our next big leap in user growth. Our mission is to make experiences that our players love and keep coming back to time and time again.

What You'll Do

• Lead the Performance Marketing team based in Barcelona for a new casual mobile game launching.
• Work closely with the global game team and lead the performance marketing team for a new, unannounced title based on an IP.
• Drive global user growth and build scalable acquisition strategies from pre‑launch through live operations.
• Develop UA strategy, methodology and processes to deliver on each game's performance targets and improve the team's capabilities.
• Bring leading analysis and insight to acquisition funnel measurement, including helping to define & set goals for key performance indicators on each game, and work with Analytics on implementing improved Business Intelligence and Data Science predictions.
• Mentor the performance marketing managers to identify gaps and inefficiencies in campaign creation, analysis and optimization.
• Serve as key team leader offering feedback, guidance & coaching, and industry mentorship to Scopely's Barcelona‑based UA team.
• Drive relentless culture of experimentation on all key existing UA channels (ex.: Facebook, Google, mobile ad networks, ad exchanges, offerwall) while also ideating and establishing new user acquisition funnels.
• Partner with Product, Strategic Marketing, Finance, Analytics, Marketing Creative and Data Engineering teams to align the UA strategy with game positioning, audience targeting, lifecycle marketing and business goals.
• Drive deep analytical insights into campaign performance, working with Analytics and Data Science to improve forecasting and decision‑making.
• Collaborate cross‑functionally to enhance creative strategy, marketing technology, automation and fraud prevention systems.
• Manage and optimize multi‑million‑dollar marketing budgets with a focus on ROI and long‑term player value.

What We're Looking For

• Fluent in English.
• 8+ years of performance marketing / user acquisition experience, ideally within mobile gaming or consumer apps.
• 4+ years of people management experience, with a track record of building and leading high‑performing teams.
• Deep analytical mindset with experience in attribution, incrementality testing, LTV modeling and performance forecasting.
• Strong experience with major platforms (Meta, Google, TikTok, programmatic networks, etc.).
• Demonstrated expertise in launching and scaling new products.
• Strong leadership, communication and stakeholder management skills.
• Demonstrated ability to effectively manage and optimize a multi‑million dollar acquisition budget across multiple channels.
• Demonstrated ability to drive major incremental volume & returns from improvements in automation, marketing tech stack, fraud prevention or analytics.
• Preference (but not required) for experience with match‑3, puzzle or other casual mobile games.

At Scopely, we create games for everyone - and want to ensure that the people behind our games reflect that! We are committed to creating a diverse, supportive work environment where everyone is treated with respect. We are committed to providing equal employment opportunities and welcome individuals from all backgrounds to join us & embrace the adventure!

About Scopely
Scopely is a leading video game and global interactive entertainment company, home to many of the world's most beloved and enduring experiences, including two of the most successful mobile games of all time “MONOPOLY GO!” and “Pokémon GO,” along with “Stumble Guys,” “Star Trek™ Fleet Command,” “MARVEL Strike Force,” “WWE Champions,” the Scrabble® franchise, “Yahtzee® With Buddies,” and many others. Across mobile, web, PC, and console, Scopely creates, develops, publishes, and live‑operates one of the most diversified and award‑winning portfolios in the games industry – bringing hundreds of millions of players worldwide.