Growth Marketing Manager - I-Gaming

Pentasia; Ceuta; Hybride; EUR 50 000 - 70 000; Plein temps

Résumé du poste

Pentasia is seeking a Senior Growth Marketing Manager based in Ceuta, Spain, to lead CRO, marketing analytics, personalization, and customer experience initiatives. The role combines office presence with one day of remote work each week and requires strategic, data-driven decision making to optimize the digital business.

As a senior leader, you will own conversion initiatives, analytics quality, and customer journey improvements, while benchmarking industry trends and introducing innovative

Qualifications

• Senior growth marketing role based in Ceuta, with an office presence and weekly work from home.
• Strong focus on driving conversion, activation, and LTV through data-driven decision making.

Responsabilités

• Lead the conversion optimization strategy across the funnel (registration, validation, first deposit, activation, retention).
• Functionally lead marketing analytics; ensure dashboards and reporting are accurate and actionable.
• Drive personalization with CRM and Product to improve customer journeys and segmentation.
• Benchmark trends in CRO, UX, and growth; conduct ongoing competitor benchmarking and propose new tools.

Connaissances

CRO

Marketing analytics

Personalization

Customer experience

Description du poste

I am looking for a growth marketing manager for a large international i-gaming operator. The role is based in Ceuta in the office with one day a week from home. You will be responsible for leading the optimization, conversion and organic growth of the digital business through user behavior analysis, journey improvement, and continuous experimentation using data-driven decision-making through marketing analytics.

What will you do

Conversion Optimization (CRO)

• Lead the conversion optimization strategy.
• Identify opportunities for improvement throughout the funnel (registration, validation, first deposit, activation, and repeat purchases).
• Analyze user behavior to detect points of friction and churn.
• Define and prioritize initiatives aimed at improving conversion, activation, engagement, and customer value.

Marketing Analytics

• Functionally lead the areas marketing analytics.
• Prioritize analyses aligned with business objectives.
• Ensure the quality and consistency of dashboards and reporting.
• Transform data into actionable insights and recommendations for Marketing and Product.

Personalization and Customer Experience

• Drive, together with CRM and Product, the personalization of the experience.
• Identify advanced segmentation opportunities.
• Improve the relevance of customer journeys and touchpoints.

Benchmarking and Innovation

• Analyze trends and best practices in CRO, UX, and Growth.
• Conduct continuous competitor benchmarking.
• Propose new optimization tools and methodologies.

This is a senior marketing role ideally suited to someone already in Ceuta looking for a new role or someone willing to fully relocate. If this is of interest then please get in touch