Growth Marketing Manager - Ceuta

Pentasia; Barcelona; Hybrid; EUR 65,000 - 100,000; Full time

Job summary

Pentasia is seeking a senior Growth Marketing Manager based in Ceuta to lead CRO, marketing analytics and personalization for a major i-gaming operator. You will optimize funnels, analyze user behavior and run data-driven experiments to lift activation and value.

Collaborating with CRM and Product, you will tailor journeys, build dashboards and track trends, with a hybrid setup offering one day per week in the Ceuta office.

Responsibilities

• Lead the conversion optimization strategy across the funnel (registration, validation, first deposit, activation, and repeat purchases).
• Analyze user behavior to detect friction and churn and define initiatives to improve conversion, activation, engagement, and customer value.
• Functionally lead marketing analytics; prioritize analyses aligned with business objectives and ensure dashboards and reporting quality.
• Drive personalization with CRM and Product; identify advanced segmentation opportunities and improve customer journeys and touchpoints.
• Conduct benchmarking of CRO, UX, and Growth trends; propose new optimization tools and methodologies.

Job description

I am looking for a growth marketing manager for a large international i-gaming operator. The role is based in Ceuta in the office one day a week from home. You will be responsible for leading the optimization, conversion and organic growth of the digital business through user behavior analysis, journey improvement, and continuous experimentation using data-driven decision-making through marketing analytics.

What will you do

Conversion Optimization (CRO)

• Lead the conversion optimization strategy.
• Identify opportunities for improvement throughout the funnel (registration, validation, first deposit, activation, and repeat purchases).
• Analyze user behavior to detect points of friction and churn.
• Define and prioritize initiatives aimed at improving conversion, activation, engagement, and customer value.

Marketing Analytics

• Functionally lead the areas marketing analytics.
• Prioritize analyses aligned with business objectives.
• Ensure the quality and consistency of dashboards and reporting.
• Transform data into actionable insights and recommendations for Marketing and Product.

Personalization and Customer Experience

• Drive, together with CRM and Product, the personalization of the experience.
• Identify advanced segmentation opportunities.
• Improve the relevance of customer journeys and touchpoints.

Benchmarking and Innovation

• Analyze trends and best practices in CRO, UX, and Growth.
• Conduct continuous competitor benchmarking.
• Propose new optimization tools and methodologies.

This is a senior marketing role ideally suited to someone already in Ceuta looking fort a new role.