Growth Marketing Manager | (HKS658)

Commonshare; Granada; Presencial; EUR 60.000 - 80.000; Jornada completa

Descripción de la vacante

A leading sustainability technology firm is seeking a Growth Marketing Manager to drive user acquisition through AI-driven strategies. This role requires expertise in marketing analytics and the ability to implement automated, personalized campaigns. Ideal candidates will have at least 4 years of experience in B2B SaaS and proficiency in tools like HubSpot and Google Analytics. Join us to lead impactful marketing initiatives that contribute to a sustainable future.

Servicios

Mission-driven work

Opportunity for AI leadership

Cross-team collaboration

Formación

• 4+ years in a growth or demand generation marketing role, ideally in B2B SaaS.
• Experience with AI marketing tools is essential.
• Familiarity with SQL, Python, or no-code tools is a plus.

Responsabilidades

• Own funnel optimization using AI-driven strategies.
• Design multi-channel acquisition campaigns.
• Manage automated, personalized marketing initiatives.

Conocimientos

AI-driven marketing strategies

Predictive modeling

Automation

Data analytics

Campaign creation

Content generation

Strong communication skills

Herramientas

HubSpot

Google Analytics

Jasper

Looker

Descripción del empleo

Job Title: Growth Marketing Manager
Location: Remote
Overview: CommonShare is on a mission to revolutionize sustainability by connecting retailers, brands, and manufacturers in one transparent, collaborative platform. We help organizations streamline sustainable procurement, connect with verified suppliers, and showcase commitments to social and environmental responsibility. Our platform unites the entire supply chain—from raw materials to finished goods—empowering businesses to make more sustainable choices.

We’re seeking a quantitative, AI-forward Growth Marketing Manager to own the top-to-bottom funnel strategy and execution. This person will lead growth initiatives using modern AI tools, predictive modeling, and automation to drive user acquisition, engagement, and conversion across both buyer/retailer and supplier/manufacturer segments. You’ll be our in-house expert on AI-driven marketing strategies—from using generative tools for campaign creation to applying machine learning models for segmentation and personalization. This role is ideal for someone who thrives at the intersection of marketing, data science, and automation, and is energized by measurable impact.

Job Functions & Responsibilities:

1. AI-Driven Demand Generation & Funnel Optimization: Design and implement multi-channel acquisition campaigns using tools like HubSpot, Segment, and AI copy/testing platforms (e.g., Jasper, Mutiny, Copy.Ai). Apply machine learning models and predictive analytics to optimize the customer journey, from lead scoring to lifecycle marketing. Continuously test and refine growth experiments, using platforms like Google Optimize, VWO, or proprietary scripts.
2. Automated & Personalized Campaigns: Build automated, AI-personalized nurture campaigns that adapt to user behavior and intent signals. Leverage GPT-based tools to generate high-performing ad copy, emails, and landing pages at scale.
3. Marketing Analytics & Optimization: Own and evolve our performance marketing stack—HubSpot, Google Analytics, Search Console, Looker/Power BI. Use AI tools for anomaly detection and performance forecasting. Analyze CAC, LTV, retention, and channel ROI to guide spend and funnel focus.
4. Content & SEO with AI Support: Collaborate with content teams to integrate AI-enhanced workflows for SEO and content generation (e.g., Surfer SEO, Frase, Clearscope). Manage scalable blog production with AI-assisted writing and keyword clustering tools. Evaluate, test, and integrate AI and growth tools (e.g., Zapier, MadKudu, Clearbit, Apollo, 6sense) into our marketing workflows.
5. Integration & Strategy Alignment: Manage integrations between marketing platforms and internal data systems for seamless reporting and attribution. Align closely with Sales, Product, and Partnerships to build GTM strategies powered by behavioral insights. Drive co-marketing and demand generation strategies with partners using scalable, tech-enabled playbooks.

Qualifications:

• Experience: 4+ years in a growth or demand generation marketing role, ideally in a B2B SaaS or marketplace environment with high technical marketing expectations.
• Tech Stack Proficiency: HubSpot, Ahrefs, GA4, Tag Manager, Looker/Data Studio, advanced spreadsheet modeling.
• AI/Automation Fluency: Experience with AI marketing tools (e.g., Jasper, ChatGPT, Mutiny, Copy.Ai, Zapier, Clearbit) and a track record of using them for campaign creation, personalization, or analytics.
• Quantitative & Analytical Mindset: Deep comfort with funnel metrics, growth modeling, A/B testing frameworks, and experimentation.
• Coding/Data Bonus: Familiarity with SQL, Python, or no-code tools for custom analytics or automation is a strong plus.
• Strategic Thinker: Proven ability to lead high-impact, scalable marketing initiatives with minimal oversight.
• Hard Skills: Proficiency in CRM software, MS Office/Google Suite, digital sales tools (email automation, LinkedIn Sales Navigator, data enrichment tools).
• Soft Skills: Excellent communication, results-driven, organized, proactive, team-oriented.

Why Join CommonShare?

• Mission-Driven Work: Join a company at the intersection of sustainability, supply chain innovation, and tech.
• Lead with AI: Be the primary driver of AI adoption in our marketing efforts—from idea to execution.
• Cross-Team Influence: Collaborate with Product and Sales to align data, growth, and customer impact.
• High Ownership: Own the growth engine with room to experiment, iterate, and lead.

The original job posting can be found on Kit Empleo: https://www.kitempleo.es/empleo/219784507/growth-marketing-manager-hks658-granada/?utm_source=html