Growth Marketing Manager

Smartness; Spain; Remote; EUR 45,000 - 55,000; Full time

Benefits offered by this job

Remote working

Competitive compensation

Job summary

Smartness is seeking a Growth Marketing Manager to own our paid acquisition strategy and scale international markets. You’ll lead a lean marketing team and drive growth with deep performance marketing expertise, strong analytics, and an entrepreneurial mindset in AI-enabled campaigns.

You’ll manage a monthly ad budget of around €250,000 with the target of generating €400,000+ in monthly ARR. The role offers remote working, a challenging fast-paced environment, and a competitive gross salary of

Qualifications

• 7+ years in performance marketing with a proven track record.
• Managed advertising budgets of ~€250,000 per month.
• Expert in Google Ads and Meta Ads with hands-on execution.
• Data-driven, KPI-focused with attribution & tracking experience.
• Strong creative testing, content development, and optimization mindset.
• Existing network with external creators or agencies in ITA and DACH markets.
• AI-native mindset, comfortable using AI tools and automations.
• Familiar with HubSpot, GA, GTM and independent performance troubleshooting.
• Ownership mentality with entrepreneurial drive to deliver end-to-end results.
• Willingness to work cross-functionally and take on new skills.
• Fluent in Italian and English; German is a plus.

Responsibilities

• Define and execute paid acquisition strategies across markets.
• Own campaigns on Google Ads, Meta Ads, and other platforms; optimize continuously.
• Manage monthly advertising investments to maximize ROI.
• Oversee creative production with external creators in Italy and the DACH region.
• Drive weekly content refreshes and creative testing to beat fatigue.
• Monitor KPIs with GA, GTM, and HubSpot; turn insights into actions.
• Identify and test new acquisition channels and methods.
• Lead AI-powered initiatives and cross-functional projects.
• Collaborate with Marketing, Sales and CX to improve lead quality and growth.

Skills

Performance marketing

Budget management

Google Ads

Meta Ads

Analytics

A/B testing

AI mindset

Tools

HubSpot

Google Analytics

Google Tag Manager

Job description

About The Company

At Smartness, we are building the future of hospitality tech. Our SaaS helps lodging providers boost revenues by 30%+ and get more direct bookings. We are the fastest-growing B2B SaaS in the industry, trusted by 4,000+ clients across 40+ countries, with billions of euros in bookings processed. Backed by top international investors and named one of Italy's Top 10 LinkedIn Startups, we are on a mission to scale globally.

About The Role

We're looking for a Growth Marketing Manager to take ownership of our paid acquisition strategy, drive measurable business growth, and help Smartness scale across international markets. You'll join a lean, high-performing Marketing team of five people, where everyone takes ownership, moves fast, and contributes beyond their specific area of expertise. This isn't a role for someone who simply manages advertising campaigns. We're looking for someone who combines deep performance marketing expertise with a hands‑on, entrepreneurial mindset, strong analytical skills, and a genuine passion for AI and experimentation.

You’ll manage a significant advertising budget of approximately €250,000 per month, with the goal of generating at least €400,000 in monthly ARR through paid acquisition.

Your Main Responsibilities Will Include

• Performance marketing strategy: define and execute paid acquisition strategies aligned with Smartness' business objectives, focusing on lead generation, customer acquisition, and revenue growth across multiple markets.
• Paid campaign management & optimization: take full ownership of campaigns across Google Ads, Meta Ads, and other relevant platforms, continuously optimizing performance, conversion rates, and acquisition costs.
• Budget ownership & ROI optimization: manage significant monthly advertising investments, making data-driven decisions to maximize efficiency, profitability, and return on investment.
• Creative strategy & production: own the entire creative production process, from identifying and coordinating external creators and partners in Italy and the DACH region to collaborating with internal stakeholders and ensuring high-quality, on-time delivery.
• Continuous creative testing: drive a fast-paced creative experimentation process, ensuring weekly content refreshes to prevent audience fatigue, test new approaches, and continuously improve campaign performance.
• Analytics, tracking & reporting: monitor key performance indicators, analyze campaign data, and turn insights into concrete actions. You'll use tools such as Google Analytics, Google Tag Manager, and HubSpot to evaluate performance and identify opportunities for improvement.
• New acquisition channels & experimentation: proactively identify, propose, and test new acquisition strategies, channels, and approaches to accelerate growth.
• AI-powered initiatives & special projects: leverage AI tools, automation, and vibe coding to build solutions, improve processes, and take ownership of projects beyond traditional performance marketing, from identifying opportunities to execution and measurement.
• Cross-functional collaboration: work closely with Marketing, Sales, Customer Experience, and other teams to improve lead quality, conversion rates, customer acquisition, and overall business performance.

What are we looking for?

• Strong performance marketing experience: you have at least 7 years of relevant experience in performance marketing, with a proven track record of managing and scaling paid acquisition campaigns.
• Experience managing significant budgets: you've already managed advertising budgets of approximately €250,000 per month for a single client or business, and you know how to allocate resources effectively to maximize results.
• Deep expertise in paid advertising: you have advanced, hands‑on knowledge of Google Ads, Meta Ads, and other relevant acquisition platforms, and you know how to continuously improve campaign performance.
• Data‑driven thinking: you're highly analytical and comfortable working with KPIs, attribution, tracking, and reporting. You don't rely on assumptions: you test, measure, learn, and optimize.
• Creative mindset & execution: you understand that creative performance is a critical driver of paid acquisition. You know how to develop testing strategies, coordinate external creators, and ensure a constant flow of fresh, high‑performing content.
• Established network of creative partners: you already have experience working with external creators, freelancers, or agencies, ideally with an existing network across the Italian and DACH markets.
• AI‑native mindset: AI is already an integral part of how you work. You're comfortable using tools such as Claude and Lovable, experimenting with vibe coding, building automations, and finding innovative ways to solve problems and improve efficiency.
• Technical & analytical skills: you're familiar with tools such as HubSpot, Google Analytics, and Google Tag Manager, and you can independently investigate performance issues and identify opportunities for improvement.
• Ownership & entrepreneurial attitude: you don't wait for someone to tell you what to do. You identify problems, propose solutions, and take responsibility for delivering results from start to finish.
• Versatility & willingness to get your hands dirty: you're a performance marketing expert, but you don't limit yourself to paid campaigns. You're curious, adaptable, and excited to take on cross‑functional projects that require new skills and creative problem‑solving.
• Language skills: you're fluent in Italian and English. Knowledge of German is a significant plus, given our presence in the DACH market.

Previous experience in B2B SaaS or a fast-growing software company is highly valued. Experience in hospitality tech is a strong plus, but not required.

What Do We Offer?

• Work in a small and top-performing team that moves extremely fast where you are extremely important.
• Work without having to deal with jerks and ego-maniacs.
• The opportunity to join one of the best travel-tech sales teams in Europe.
• A place where your talent can blossom.
• An environment where mistakes are allowed – we make bold choices to achieve ambitious goals, learn from mistakes, and move forward.
• A place where your voice matters – meetings provide space for new ideas and projects, regardless of your role or seniority.
• Continuous growth – we challenge the status quo, renewing our sales processes and approaches to meet challenging goals.
• We have fun while working! We are easygoing people.
• Work with the best software out there to automate repetitive tasks and let you focus on customers and targets.
• Remote working.
• Competitive compensation – A gross annual salary between €45,000 and €55,000, depending on experience.

Before you apply

If you're reading this, it means you're genuinely interested, and that excites us! Here's what you need to know:

• We're highly driven and set our goals higher than most, pushing boundaries others may deem impossible.
• We work much harder than most companies out there.
• Every day, we step out of our comfort zones, fueling rapid growth and learning, even though it might come with its stress.
• We hold ourselves and our team to the highest standards of excellence and culture.
• Should we feel that this role isn't the right match for you, for the benefit of both parties, we may need to part ways.