Growth Marketing Manager

InPost España; Madrid; Presencial; EUR 50.000 - 70.000; Jornada completa

Descripción de la vacante

A leading logistics company seeks a Growth Marketing Manager to lead digital acquisition and retention strategies. You will design full-funnel marketing efforts to enhance ROI across web and app platforms. The ideal candidate has over 10 years of experience in digital marketing within fast-paced environments and is capable of data-driven decision-making. This role offers an opportunity to innovate and make a significant impact in a diverse workplace.

Servicios

Access to a language platform

Flexible remuneration services

Culture focused on diversity and inclusion

Formación

• 10+ years of digital marketing experience in fast-growing environments.
• Mastery of paid media campaigns and CRM/lifecycle marketing.
• Experience leading digital projects and optimizing conversion funnels.
• Proven ability to improve ROI sustainably.
• Experience with data analysis and segmentation tools.
• Native Spanish and fluent English (C1); Portuguese is a plus.

Responsabilidades

• Design digital acquisition and retention strategies to impact ROI.
• Optimize performance KPIs such as CAC, ROAS, and LTV.
• Build dashboards for strategic decisions.
• Lead analysis of acquisition and loyalty results.
• Manage and lead the digital team for results.
• Control and optimize the digital budget for maximum return.

Conocimientos

Digital marketing experience

Performance marketing

Analytical skills

Leadership

Data-driven decision making

ROI optimization

Descripción del empleo

Join to apply for the Growth Marketing Manager role at InPost España.

Everything you are looking for and more: We are seeking a Growth Marketing Manager with comprehensive experience in performance and loyalty marketing, capable of leading acquisition and engagement strategies across web and app platforms. The role involves designing full-funnel strategies in paid media and lifecycle marketing, with a focus on efficiency, profitability, and ROI enhancement. The goal is to increase qualified leads, reduce CAC, maximize LTV, and optimize every euro invested. This position requires strategic vision, strong analytical skills, leadership of external agencies, prioritization of digital projects, and active pursuit of innovative, measurable results in Iberia.

Responsibilities and Objectives

1. Design digital acquisition and retention strategies to impact ROI directly.
2. Establish, measure, and optimize performance KPIs such as CAC, ROAS, LTV, repeat rate, and conversion rate.
3. Build dashboards and generate insights for strategic, data-driven decisions.
4. Lead reporting and analysis of acquisition and loyalty results focusing on impact and return.
5. Prioritize and execute high-impact digital projects.
6. Utilize first and third-party data to segment audiences and optimize campaigns.
7. Explore and test new channels and tactics for acquisition and loyalty, assessing profitability.
8. Coordinate with internal stakeholders including Product, Tech, BI, Customer Experience, and Brand teams.
9. Manage and develop the digital team, emphasizing results and continuous improvement.
10. Supervise external agencies ensuring efficiency and innovation.
11. Control and optimize the digital budget for maximum return.

Requirements

• 10+ years of digital marketing experience in fast-growing environments (startups, scaleups, tech companies).
• Strategic and operational mastery of paid media campaigns across multiple channels and CRM/lifecycle marketing.
• Experience leading digital projects and optimizing conversion funnels in web/app environments.
• Proven ability to improve ROI sustainably and make data-driven decisions.
• Advanced skills in third-party data, analysis, and segmentation tools.
• Experience leading teams and agencies with a results-oriented approach.
• Analytical, creative, and performance-driven mindset, comfortable with testing and iteration.
• Native Spanish or equivalent; fluent English (minimum C1); Portuguese is a plus.
• Experience working with international teams in matrix organizations.

What We Offer

• Access to a language platform and online learning resources.
• Flexible remuneration services.
• Culture focused on impact, innovation, speed, and collaboration, with an emphasis on diversity and inclusion.

Seniority level: Not Applicable

Employment type: Other

Job function: Marketing and Sales

Industries: Transportation, Logistics, Supply Chain, and Storage

Location: Madrid, Community of Madrid, Spain