Growth Marketing Manager

AboutMe Apps; Madrid; A distancia; EUR 40.000 - 80.000; Jornada completa

Descripción de la vacante

An innovative mobile app developer is seeking a Growth Marketing Manager to drive user acquisition and optimize marketing strategies. In this fully remote role, you will take ownership of marketing efforts, from strategy to execution, focusing on both paid and organic growth. You will collaborate closely with product teams to ensure alignment between acquisition and revenue, utilizing your expertise in mobile app marketing and data analysis. Join a dynamic team that values creativity and offers opportunities for professional development in a supportive environment. If you're eager to make an impact and grow with a forward-thinking company, this is the perfect opportunity for you.

Servicios

Fully Remote Work

Competitive Salary

Professional Development

Flexible Schedule

Friendly Team Environment

Formación

• Proven expertise in mobile app marketing with a focus on user acquisition.
• Strong technical and analytical skills, comfortable with ad platforms.

Responsabilidades

• Lead user acquisition campaigns and optimize marketing strategies.
• Collaborate with Product Manager on monetization and user flows.

Conocimientos

Strategic Thinking

Mobile App Marketing

User Acquisition

ASO (App Store Optimization)

SEO

Data Analysis

Communication

Problem Solving

Herramientas

Meta Ads

Google Ads

Amplitude

Mixpanel

SEO Tools

Descripción del empleo

Hi there, at AboutMe Apps, we help millions of people live healthier, longer, and in a supportive environment.

AboutMe Apps is a mobile app developer creating innovative health-tracking solutions. Our apps have been downloaded over 10 million times and rank in the top 200 of the US App Store within the Health & Medical categories. The majority of the Apps are supported by Apple Health and Apple Watch.

We’re a small, driven team with diverse skills and big goals. To support our next phase of growth, we’re looking for a

Growth Marketing Manager who can think strategically and execute effectively. You'll have the opportunity to take full ownership and play a key role in our success.

What You’ll Do

As our Growth Marketing Manager, you will take full ownership of all marketing efforts — from high-level strategy to hands-on execution and ongoing optimization. You'll lead both paid and organic growth initiatives, driving customer acquisition and conversion across different channels.

1. Planning, launching, and optimizing user acquisition campaigns across various channels—including Web2App flows and paid media platforms.
2. Collaborating closely with our Product Manager, who owns in-app monetisation mechanics (onboarding flows, paywalls, A/B testing, etc.) to ensure alignment between acquisition and revenue.
3. Owning CAC as your North Star metric, with a strong focus on acquiring users who convert and monetize well — not just clicks and installs.
4. Boosting organic growth through effective ASO (App Store Optimization) and continuous SEO improvements on our website and blog.
5. Identifying and collaborating with external partners, such as agencies, content creators, and freelance talents, to expand our reach and enhance execution.

Who You Are

Since we’re looking for a full-stack marketer, the list below reflects our ideal expectations. That said, we know no one’s perfect—so even if you don’t meet every single point, we encourage you to apply if you’re eager to learn and grow with us.

• You’re a full-stack marketer with a strong balance of strategic thinking and hands-on execution.
• Ideally, you have proven expertise in mobile app marketing.
• While we’re open to growing the marketing team, you’re expected to take the lead—launching revenue-generating channels and processes, and building a strong, data-backed case when additional hires are truly needed.
• You use AI tools daily to boost your efficiency, and you’re constantly exploring and testing new ones.
• You thrive in a fast-paced environment and love turning ideas into action.
• You embrace the rollercoaster of startup life—facing challenges with resilience, adaptability, and a problem-solving mindset.
• You have strong technical and analytical skills, and you’re comfortable working with ad platforms such as Meta, Google Ads; SEO / ASO tools, and product analytics (we use Amplitude and Mixpanel).
• You're not just looking for a job — you want to learn, make an impact, and grow.
• You’re a strong communicator with a creative mindset and an eye for design.
• You deeply empathize with our users and are passionate about understanding their needs.

Why you should apply

• You’ll have all the necessary resources to run experiments, testing new channels, creative concepts, and messaging, always aiming for sustainable and scalable unit economics.
• Creating high-impact marketing assets, including visuals and copy, that educate, engage, and convert our target users.
• Fully remote team, work from any place in the world you like.
• Competitive salary.
• Professional development (we pay for courses, tutors, and other things to speed up your growth).
• Friendly and open-minded team of professionals.
• Flexible schedule, we focus on your results, not hours.