Growth Marketer - Belgium

Alan; Almería; A distancia; EUR 50.000 - 70.000; Jornada completa

Descripción de la vacante

A health tech company based in Spain is seeking a Growth Marketer to drive digital strategies for its Belgium operations. The ideal candidate will have 5+ years in performance marketing and experience with B2B acquisition strategies. Benefits include flexible work arrangements and competitive equity packages.

Servicios

Generous equity packages

Flexible Office options

Top-tier equipment

Flexible vacation policy

Comprehensive health insurance

Transport benefits

Learning & Training opportunities

Personal growth coaching

Extended parental leave

Formación

• At least 5 years in Performance Marketing, Demand Generation, Digital Marketing, or Growth Operations.
• Fluent in English and either French or Dutch.
• Proven track record in B2B SaaS or tech company acquisition strategies.

Responsabilidades

• Drive sustainable growth for Alan Belgium via digital marketing channels.
• Optimize acquisition strategies and campaign performance.
• Collaborate with design, content, Product, and Sales teams.

Conocimientos

Performance Marketing

Demand Generation

Digital Marketing

Analytical Skills

Copywriting

Herramientas

Salesforce

HubSpot

Customer.io

Figma

Webflow/Prismic

Descripción del empleo

🐼 Who we are

Alan's vision is to make prevention the new norm of care for all. Our mission is to help people live in good health to 100 while helping employers feel proud, turning health benefits from a cost centre into their most valuable investment.

We're building a vertically integrated health partner that seamlessly unites insurance and smart healthcare delivery into one system. By connecting all aspects of care - private, public, and direct to consumer - we create the most member-centric healthcare experience. Through deep engagement, we empower everyone to overcome day-to-day health obstacles and live healthier lives.

We partner with 35K+ companies of all sizes, serving more than 950K+ members, and have reached 680M+ in ARR. Our team of 700+ people (still growing) operates across France 🇫🇷, Spain 🇪🇸, Belgium 🇧🇪, and Canada 🇨🇦.

About

People joining Alan are always surprised and delighted by our innovative working method. We have a set of cultural values that guide our approach to work, such as:

• Mission is the Boss: long-term thinking, seeking our mission success above all else.
• Member & customer-led: obsessively focused on solving members & customers problems and creating the most delightful experiences.

🏆 How we build excellence — We hire the best people and give them platform to succeed

• Champions of excellence: extremely high standards and talent density.
• Distributed ownership: accountable enlightened despots, everyone owns their decisions and results.
• Radically transparent: all information is accessible and written-first, so everyone can make the best decisions asynchronously.

🤝 How we grow together — We help each other improve through honest feedback and bold thinking

• Optimistic alchemy: optimists who collaborate with genuine care and support teammates.
• Empathetic challengers: direct, caring feedback combined with praises to help each other grow professionally.
• Bold & creative contrarians: think differently to achieve greatness, try new approaches.

⚡ How we move fast — We fight complexity and focus on what matters most

• Disciplined in execution: taking decisive actions with focus that compounds success over time.
• Fight for simplicity: only high impact processes, smart frugality.

⭐️ The Growth Marketer role ⭐️

⭐ Context ⭐

Alan's digital distribution, both for companies and individuals, is experiencing strong growth (+45% annually), and we are planning for even more impressive growth in the coming years thanks to a strong brand and innovative distribution.

We are looking to scale our acquisition efforts in Belgium by bringing in a dedicated growth marketing expert to accelerate our expansion in this key market 🇧🇪.

You will work closely with the local acquisition referent, adapt what's working in our main market to Belgium's unique characteristics, and develop tailored strategies. You'll need to understand the Belgian healthcare landscape, cultural nuances, and what makes health insurance different in Belgium compared to other markets.

⭐ Your Mission ⭐

Your objective is to drive sustainable and scalable growth for Alan Belgium through:

• Ownership and optimization of digital marketing channels (SEA, Meta, LinkedIn, SEO, Email marketing...).
• Development of targeted campaigns for specific customer segments in the Belgian market.
• Design and execution of growth experiments to validate hypotheses and unlock new opportunities.
• Creation and testing of ad creatives, messaging, and landing pages that resonate with Belgian audiences.
• Data-driven optimization of campaign performance, conversion rates, and ROI.
• Collaboration with design, content, Product, and Sales teams for integrated growth initiatives.
• Management of budget allocation, performance tracking, and reporting.
• Testing and validation of new channels and tactics as growth levers.

⭐ What makes this role exciting ⭐

• Full ownership of Belgium's growth strategy and paid acquisition channels.
• Opportunity to build from the ground up—establish processes and frameworks that will scale.
• Autonomy to test and implement new strategies with real budget and impact.
• Close collaboration with cross-functional teams across Product, Sales, and Marketing.
• Direct impact on Alan's international expansion and business outcomes.
• Work with a mission-driven company transforming health insurance across Europe.
• Be part of a high-performing, innovative marketing team that's 100% in-house.

⭐ If you have some of the following, you may be a great fit ⭐

• At last 5 years in Performance Marketing, Demand Generation, Digital Marketing, or Growth Operations.
• Fluent in English.
• Fluent in French or Dutch.
• Proven track record of developing and executing successful acquisition strategies in B2B SaaS or tech companies.
• Strong analytical and data-driven approach with experience using analytics tools (Metabase, Mixpanel, etc.).
• Experience with A/B testing, experimentation frameworks, and budget management.
• Excellent copywriting skills for ads, landing pages, and sales collateral.
• Comfortable using marketing tools: Salesforce, HubSpot, Customer.io, Figma, Webflow/Prismic.

Nice-to-Have:

• Healthcare or HR SaaS industry experience.
• Experience scaling growth in international or multi-market environments.

🙌 Perks & Benefits

• Fair rewards: Generous equity packages complement your base salary, for permanent contracts only.
• Flexible Office: Amazing office space at our HQ, sponsored co-working hubs or a full-remote experience with home office equipment sponsorship, we want you to live where you’re the happiest.
• All the tools you need: Top of the range equipment: Macbook Pro, keyboard, laptop stand, monitor, and Bose noise-canceling headphones.
• Flexible vacation policy and flexible working hours: Organize your time as you wish.
• Delightful healthcare insurance: Extremely comprehensive health insurance - 100% for you and your children, 90-100% for partners depending on your country (permanent contracts only).
• Transport: Country-specific commuter benefits.
• Learning & Training opportunities: A highly flexible Training policy free books and budget to attend and speak at conferences if the opportunity arises.
• Personal growth through coaching: At Alan, coaching isn't just a perk -it's core to who we are. Every Alaner is paired with a dedicated coach from day one, who helps maximize their impact, nurture engagement, and navigate Alan's values to develop their full potential. Learn more about our coaching culture.
• Parental leave: Extended parental leave for all new parents, for permanent contracts only.

Important note: we hire people, not roles.

If you're excited about this opportunity but don't check every box, we'd love to hear from you. Everyone, no matter how underrepresented, should feel free to apply as it can only bring learnings or success.

Remember, this is just a guide, not a checklist.

We'll be thrilled to receive your application!

🔖 Check out our About Alan and Career pages, as well as our Medium, blog and Glassdoor page for more info.