Growth Marketer

Lodgify; Palma; A distancia; EUR 30.000 - 60.000; Jornada completa

Descripción de la vacante

An innovative company in the vacation rental industry is seeking a Growth Marketing Specialist to drive user acquisition and retention. You will play a crucial role in optimizing affiliate and referral programs, enhancing conversion rates through data-driven insights, and collaborating across teams to ensure seamless user experiences. This role offers the chance to thrive in a dynamic environment with a passionate international team. If you're proactive and eager to make a significant impact in a fast-paced industry, this opportunity is for you.

Servicios

Remote work flexibility

25 days paid vacation + August shutdown

Health insurance (Cigna)

Monthly meal allowance of €150

Transportation allowances

Home-office setup allowance

Referral bonuses

Office perks: breakfast, team events

Formación

• 3+ years in growth marketing with a focus on affiliate/referral programs.
• Experience in CRO and A/B testing for user flow optimization.

Responsabilidades

• Manage affiliate and referral programs to boost customer acquisition.
• Analyze customer journeys to optimize conversion rates.

Conocimientos

Growth Marketing

Affiliate Programs

Conversion Rate Optimization

Data Analysis

A/B Testing

Communication Skills

Proactive Mindset

Business Metrics Understanding

Herramientas

Google Sheets

Excel

Tableau

Google Data Studio

Descripción del empleo

Join to apply for the Growth Marketer role at Lodgify

Get AI-powered advice on this job and more exclusive features.

Direct message the job poster from Lodgify

Lodgify is a fast-growing company leading the vacation rental industry with innovative software. We have raised $30M to support our growth!

Our platform helps property owners and managers manage and market their rental businesses online. We are an international team of over 350 people from more than 60 nationalities, based in sunny Barcelona.

As a Growth Marketing Specialist, you will drive user acquisition, engagement, and retention through analysis, creativity, and execution. You will scale our affiliate, referral, and conversion strategies, optimizing the customer journey for measurable results. Collaboration with CRM, product, design, and sales teams will be essential. You should be proactive, results-oriented, and adaptable to insights.

How will you make an impact?

1. Affiliate & Referral Program Management: Own strategy, implementation, and optimization of programs to increase customer acquisition, retention, and viral growth. Recruit and onboard partners, assess and refine program performance.
2. Conversion Rate Optimization: Analyze customer journeys and behaviors to identify friction points and optimize conversion across the funnel. Conduct A/B and multivariate tests on landing pages, onboarding, and user flows.
3. Data-Driven Insights: Monitor business metrics (CAC, LTV, churn, MRR), analyze data, and create dashboards/reports to inform strategies.
4. Market & Competitor Research: Stay updated on industry trends, analyze competitors, and identify new opportunities.
5. Product-Led Growth (PLG): Drive PLG initiatives by optimizing user flows, onboarding, and trial-to-paid conversion, especially in our B2B SaaS, freemium, and self-service models.
6. Cross-Functional Collaboration: Work with product, design, and marketing teams to ensure consistent messaging and seamless user experiences.

What makes you a great fit?

• 3+ years in growth marketing, focusing on affiliate/referral programs.
• Experience designing and implementing affiliate, viral, loyalty, or referral programs.
• Understanding of business metrics (MRR, ARPU, CPA, LTV, churn) and ability to improve them.
• Success in CRO, A/B testing, and user flow analysis.
• Effective communication with technical teams.
• Advanced skills in Google Sheets, Excel, and data visualization tools like Tableau or Google Data Studio.
• Proactive, hands-on, self-starter mindset, thriving in fast-paced environments, always seeking new growth tools and trends.
• Proficient in English, with strong communication skills to present complex data clearly.

Bonus points if you:

• Have a strong understanding of PLG strategies and customer journey optimization in B2B SaaS.

Why join us?

Be part of a growing, international team with energy, passion, and diversity. We value different backgrounds and perspectives, fostering a sense of belonging.

Benefits include:

• Remote work flexibility
• 25 days paid vacation + August shutdown
• Health insurance (Cigna), including travel, dental, psychological support, and coverage for pre-existing conditions
• Monthly meal allowance of €150 + flexible remuneration up to €70
• Transportation allowances
• Home-office setup allowance
• Referral bonuses
• Office perks: breakfast, team events, ping pong, foosball, and more

Apply now! All applications and CVs in English.