Growth Marketer

Lodgify; Logroño; A distancia; EUR 40.000 - 80.000; Jornada completa

Descripción de la vacante

Join a dynamic and fast-growing company at the forefront of the vacation rental industry! As a Growth Marketing Specialist, you'll leverage your creativity and analytical skills to drive user acquisition and optimize customer journeys. Collaborate with cross-functional teams to implement innovative strategies that enhance brand consistency and user experiences. This role offers the opportunity to work in a vibrant international environment, where your contributions will directly impact the company's growth. If you're passionate about marketing and thrive in a fast-paced setting, this is the perfect opportunity for you!

Servicios

Work from home flexibility

25 days paid vacation

Top health insurance

Monthly meal allowance

Flexible transportation options

Home-office setup allowance

Referral bonuses

Office perks: breakfast, social events

Formación

• 3+ years of growth marketing experience, especially with affiliate/referral programs.
• Strong understanding of business metrics and proven success in CRO.

Responsabilidades

• Manage affiliate and referral programs to drive customer acquisition and retention.
• Analyze customer journeys and optimize conversions across the funnel.

Conocimientos

Growth Marketing

Affiliate Program Management

Conversion Rate Optimization

Data Analysis

A/B Testing

Communication Skills

Proactive Mindset

English Proficiency

Herramientas

Google Sheets

Excel

Tableau

Google Data Studio

Descripción del empleo

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Lodgify is a fast-growing company leading the vacation rental industry with innovative software. We raised $30M to support our growth!

Our platform empowers property owners and managers to efficiently manage and market their rental businesses online. We are an international team of over 350 people from more than 60 nationalities, based in sunny Barcelona.

As a Growth Marketing Specialist, you will drive user acquisition, engagement, and retention through analysis, creativity, and execution. You’ll scale our affiliate, referral, and conversion strategies while optimizing the customer journey for measurable results. Collaboration with teams like CRM, product, design, and sales is key. You’ll thrive if you are proactive, results-oriented, and quick to adapt and act on insights.

How will you make an impact?

1. Affiliate & Referral Program Management: Own strategy, implementation, and optimization of our affiliate and referral programs to increase customer acquisition, retention, and viral growth. Recruit and onboard partners, and continually assess performance.
2. Conversion Rate Optimization: Analyze customer journeys, funnels, and behaviors to identify friction points and optimize conversions across the entire funnel. Conduct A/B and multivariate tests to improve landing pages, onboarding, and user flows.
3. Data-Driven Insights: Monitor business metrics (e.g., CAC, LTV, churn, MRR), analyze data, and translate insights into actionable strategies. Build dashboards and reports using Google Sheets/Excel for stakeholder sharing.
4. Market & Competitor Research: Stay updated on industry trends, analyze competitors, and benchmark growth tactics to identify new opportunities.
5. Product-Led Growth (PLG): Drive PLG initiatives by optimizing user flows, onboarding, and trial-to-paid conversions, especially in our B2B SaaS, freemium, and self-service models.
6. Cross-Functional Collaboration: Work closely with product, design, and marketing teams to implement strategies and ensure brand consistency and seamless user experiences.

What makes you a great fit?

1. 3+ years of proven growth marketing experience, especially with affiliate/referral programs.
2. Hands-on experience designing and implementing affiliate programs, viral loops, loyalty, or referral mechanisms.
3. Strong understanding of business metrics (MRR, ARPU, CPA, LTV, churn) and ability to drive improvements.
4. Proven success in CRO, including A/B testing and user flow analysis.
5. Comfort working with technical teams and effective communication skills.
6. Data-driven mindset with advanced skills in Google Sheets, Excel, and visualization tools like Tableau or Google Data Studio. Ability to analyze data and create presentations.
7. Proactive, hands-on, self-starter, thriving in fast-paced environments, always seeking new growth tools and trends.
8. Proficient in English, with strong communication skills to present ideas clearly to stakeholders.

Extra bonus points if you have:

• Strong understanding of PLG strategies and customer journey optimization in B2B SaaS contexts.

Why you’ll love us:

You’ll join a dynamic, growing company with an international team. We celebrate diversity and foster a workplace where everyone feels heard and valued.

What's in it for you?

• Work from home flexibility.
• 25 days paid vacation and Jornada Intensiva in August.
• Top Cigna health insurance, including travel, dental, psychological support, and coverage for pre-existing conditions.
• Monthly meal allowance of 150€ plus a flexible remuneration plan up to 70€ and discounts on meals.
• Flexible transportation options.
• Home-office setup allowance.
• Referral bonuses.
• Office perks: breakfast, social events, sports, and more, in a fun, international environment.

Benefits may vary based on contract type.

Apply now! All applications and CVs must be in English.

Additional details:

• Seniority level: Mid-Senior level
• Employment type: Full-time
• Job function: Marketing
• Industry: Software Development