Growth Marketer

Lodgify; Cataluña; Híbrido; EUR 40.000 - 80.000; Jornada completa

Descripción de la vacante

An innovative firm in the vacation rental industry is seeking a Growth Marketing Specialist to enhance user acquisition and retention. This role involves managing affiliate and referral programs, conducting market research, and collaborating with cross-functional teams to implement effective growth strategies. The ideal candidate will have a data-driven mindset and a proven track record in conversion rate optimization. Join a dynamic international team in sunny Barcelona and enjoy a flexible work environment with excellent benefits, including health insurance and generous vacation days.

Servicios

Work from home flexibility

25 paid vacation days

Top health insurance

Monthly meal allowance

Flexible transportation options

Home-office setup allowance

Referral bonuses

Office perks like breakfast

Social events

International team activities

Formación

• 3+ years of growth marketing experience, especially with affiliate programs.
• Strong understanding of business metrics and proven success in CRO.

Responsabilidades

• Manage and optimize affiliate and referral programs for customer acquisition.
• Analyze customer journeys to improve conversion rates through A/B testing.

Conocimientos

Growth Marketing

Affiliate Programs

Conversion Rate Optimization

Data Analysis

Communication Skills

Proactive Mindset

English Proficiency

Herramientas

Google Sheets

Excel

Tableau

Data Studio

Descripción del empleo

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Lodgify is a fast-growing startup leading the vacation rental industry with innovative software, backed by $30M in funding.

Our platform helps property owners and managers manage and market their rental businesses online. We are an international team of over 350 people from more than 60 nationalities, based in sunny Barcelona.

As a Growth Marketing Specialist, you will drive user acquisition, engagement, and retention through analysis, creativity, and execution. You will scale affiliate, referral, and conversion strategies, optimizing the customer journey for measurable results. Collaboration with CRM, product, design, and sales teams is essential. You should be proactive, results-oriented, and quick to adapt and act on insights.

How will you make an impact?

1. Affiliate & Referral Program Management: Own strategy, implementation, and optimization of affiliate and referral programs to increase customer acquisition, retention, and viral growth. Recruit partners, onboard affiliates, and refine program performance.
2. Conversion Rate Optimization: Analyze customer journeys and behavior to identify friction points and optimize conversion across the funnel. Conduct A/B and multivariate tests to improve landing pages, onboarding, and user flows.
3. Data-Driven Insights: Monitor and analyze metrics like CAC, LTV, churn, and MRR. Build dashboards and reports to share insights with stakeholders.
4. Market & Competitor Research: Stay updated on industry trends, analyze competitors, and benchmark growth tactics to find new opportunities.
5. Product-Led Growth (PLG): Drive PLG initiatives by optimizing user flows, onboarding, and trial-to-paid conversion, especially in our B2B SaaS, freemium, and self-service models.
6. Cross-Functional Collaboration: Work closely with product, design, and marketing teams to implement growth strategies and ensure brand consistency and seamless user experiences.

What makes you a great fit?

1. 3+ years of proven growth marketing experience, especially with affiliate/referral programs.
2. Hands-on experience designing and implementing affiliate, viral loops, loyalty, or referral programs.
3. Strong understanding of business metrics (MRR, ARPU, CPA, LTV, churn) with a track record of driving improvements.
4. Proven success in CRO, including A/B testing and user flow analysis.
5. Comfort working with technical teams and effective communication skills.
6. Data-driven mindset with advanced skills in Google Sheets, Excel, and visualization tools like Tableau or Data Studio. Ability to analyze data and create professional presentations.
7. Proactive, hands-on, self-starter attitude, thriving in fast-paced environments and continuously seeking new growth tools and trends.
8. Proficient in English, with strong communication skills to present complex data clearly.

Bonus points if you:

• Understand PLG strategies and customer journey optimization in B2B SaaS contexts.

Why you’ll love us:

Join a growing, dynamic, international team full of energy, passion, and diversity. We foster an inclusive environment where everyone is heard and valued.

What’s in it for you?

• Work from home flexibility.
• 25 paid vacation days plus Jornada Intensiva in August.
• Top health insurance (Cigna), including travel, dental, and mental health coverage.
• Monthly meal allowance of €150 plus a flexible remuneration plan up to 70%, plus discounts on prepared dishes.
• Flexible transportation options.
• Home-office setup allowance.
• Referral bonuses.
• Office perks like breakfast, social events, sports, and international team activities.
• Benefits may vary based on contract type.

Apply now! All applications and CVs should be in English.

Additional details:

• Seniority level: Mid-Senior level
• Employment type: Full-time
• Job function: Marketing
• Industry: Software Development