Growth-Driven Creative Strategist for AppLovin

Maneuver Marketing; España; On-site; EUR 60,000 - 90,000; Full time

Job summary

Maneuver Marketing in Spain is seeking a Performance Creative Strategist (AppLovin) to build AppLovin into a scalable customer acquisition channel for our DTC supplements brand. You will own the creative strategy across multiple SKUs, shaping testing, learning, and scalable creative that drives profitable growth.

You will work with Growth & Creative teams to develop concepts, influence campaign decisions, and build a playbook for a channel we are growing from the ground up, serving a female

Qualifications

• 5+ years in DTC performance creative, creative strategy, or growth-focused advertising.
• Proven ability to develop ad concepts for paid acquisition channels.
• Expertise in creative testing methodologies.
• Ability to think strategically across multiple SKUs and offers.
• Strong collaboration with media buyers and growth teams.

Responsibilities

• Build the AppLovin Creative Playbook and establish testing principles and frameworks.
• Conduct in-depth performance creative research on patterns, hooks, and messaging angles.
• Execute a structured testing roadmap across concepts and formats.
• Influence media buying decisions with creative performance insights.
• Create direct-response ad concepts to attract attention and drive action.
• Apply learnings across multiple SKUs and offers, maintaining a disciplined testing approach.
• Identify conversion bottlenecks and refine hooks, offers, and proof points.

Skills

DTC performance

Creative strategy

Paid acquisition

Creative testing

Strategic thinking

Commercial instincts

Media buying

Growth mindset

Tools

AppLovin

Job description

Maneuver Marketing in Spain is seeking a Performance Creative Strategist (AppLovin) to build AppLovin into a scalable customer acquisition channel for our DTC supplements brand. You will own the creative strategy across multiple SKUs, shaping testing, learning, and scalable creative that drives profitable growth.

You will work with Growth & Creative teams to develop concepts, influence campaign decisions, and build a playbook for a channel we are growing from the ground up, serving a female