Go-To-Market & sales Enablement Manager

TK Elevator; Mieres; Hybrid; EUR 60,000 - 90,000; Full time

Benefits offered by this job

Hybrid work model

Professional development

Job summary

TK Airport Solutions, a TK Elevator unit, seeks a Go-To-Market & Sales Enablement Manager in Mieres (Asturias) to bridge Product, Marketing and Sales. You will shape positioning, create enablement tools and tailor messages for regional markets, working in a hybrid setup with on-site presence and partial remote work.

You will collaborate with global teams, drive value propositions and support sales with practical materials for customer meetings and product launches.

Qualifications

• 5–7 years of experience in Product Marketing, Sales Enablement or related field.
• Proven experience working with Sales and Product teams to build value propositions.
• Strong commercial mindset and ability to understand customer and market needs across regions.
• Excellent communication and stakeholder management to align teams around messages.
• Hands-on, proactive, results-focused approach turning strategy into sales tools.

Responsibilities

• Develop and harmonise product positioning, value propositions and key commercial messages.
• Adapt global messaging to the needs of different markets and regions.
• Create sales enablement tools including presentations, pitches, battlecards, use cases and materials for meetings and launches.
• Gather market and Sales feedback and translate into input for Product and Marketing.
• Support Sales teams in communicating the value of our solutions in real customer conversations.
• Monitor reception of messages and improve them based on feedback.

Skills

Product Marketing

Sales Enablement

Commercial Excellence

Value Propositions

Stakeholder Management

Communication

Market Understanding

B2B International

Tools

CRM systems

PowerPoint

Battlecards

Job description

We are TK Airport Solutions, a business unit of TKE Group.

TK Elevator (TKE) is a global leader in vertical transportation and urban mobility, providing engineering — from design through installation, maintenance and modernization — for elevators, escalators, moving walkways, passenger boarding bridges, stairlifts, platform lifts and home elevators. TKE employs more than 50.000 people around the world, being present in more than 100 countries.

From our engineering and manufacturing site in Mieres, Asturias, TKAS offers a full portfolio of airport apron and gate mobility solutions. Ourpassenger boarding bridgesconnect terminals to aircraft safely and efficiently. Ourground support equipmentcovers preconditioned air, ground power units and potable water units for aircraft turnaround. Ouradvanced visual docking guidance systems (A-VDGS), including the LiDAR-based Apron Vision, ensure precise and safe aircraft docking. Ourdigital solutions— MAX Automate, MAX Monitor & Control and MAX Maintenance Manager — bring AI and remote operation to the apron.

We also providemodernization and serviceprograms, including upgrades and spare parts that extend equipment life and performance, and we adapt this same engineering expertise toseaports, with our Seaport Passenger Boarding Bridges (SPBB) for ferry and cruise terminals.

Our equipment is used at more than 370 airports in over 100 countries, and TK Elevator boarding bridges have carried over 1.8 billion passengers worldwide.

Joining TKAS means working on real engineering challenges at global scale, combining German engineering heritage with a strong local team in Asturias, and contributing to safer, smarter and more sustainable airport infrastructure.

Our new Go-To-Market and Sales Enablement Manager will be able to:

• Bring our solutions to different markets through an omnichannel approach, ensuring consistent and impactful key messages across all channels.
• Develop a competitive value proposition that delivers real value to customers.
• Define the commercial model to scale sales and profitability for the company, including pricing models based on customer needs and competitive market trends.

This means tasks such as:

• Develop and harmonise product positioning, value propositions and key commercial messages.
• Adapt global messaging to the specific needs and characteristics of different markets and regions.
• Create practical sales enablement tools, including presentations, sales pitches, battlecards, use cases and materials for strategic customer meetings and product launches.
• Gather market and Sales feedback and translate it into actionable input for Product and Marketing.
• Support Sales teams in effectively communicating the value of our solutions in real customer conversations.
• Monitor how commercial messages are received in the market and continuously improve them based on customer and Sales feedback.

We are looking for a very proactive profile who can bridge the gap between Product, Marketing and Sales, turning technical product capabilities into clear and compelling customer value propositions.

• 5–7 years of experience in Product Marketing, Sales Enablement, Commercial Excellence or Solution Marketing, ideally within a technical, international B2B environment.
• Proven experience working closely with Sales and Product teams and building strong value propositions.
• Strong commercial mindset and ability to understand customer and market needs across different regions.
• Excellent communication and stakeholder management skills, with the ability to align different teams around consistent commercial messages.
• A hands-on, proactive and results-oriented approach, with the ability to turn strategy into practical sales tools and materials.

• The opportunity to join an international team working on high-impact, technically demanding projects within the airport mobility sector.
• Hybrid working model: on-site in Mieres (Asturias) with partial remote work.
• Professional development within a specialized, expanding technical environment, as part of the TK Elevator group.
• Terms and conditions to be discussed based on candidate profile.