Global Product Marketing Manager - Clinics

TN Spain; Barcelona; Presencial; EUR 40.000 - 80.000; Jornada completa

Descripción de la vacante

Una empresa innovadora está buscando un experto en marketing de productos para liderar lanzamientos estratégicos en el sector de la salud. En esta función, serás el responsable de gestionar el lanzamiento de productos, colaborando con equipos de marketing y desarrollo para asegurar que cada lanzamiento sea exitoso y esté alineado con la estrategia general. Buscamos a alguien con una mentalidad de crecimiento, que pueda trabajar en un entorno basado en datos y que tenga habilidades excepcionales de comunicación. Si estás listo para hacer una diferencia en un entorno dinámico y en crecimiento, esta es tu oportunidad.

Formación

• Experiencia extensa en marketing de productos o marketing en general.
• Capacidad para diseñar y ejecutar estrategias de lanzamiento con impacto medible.

Responsabilidades

• Gestionar lanzamientos de productos y establecer métricas de éxito.
• Colaborar con equipos de contenido para crear materiales de marketing.

Conocimientos

Experiencia en marketing de productos

Estrategias de lanzamiento de productos

Gestión de proyectos

Comunicación escrita y verbal

Enfoque basado en datos

Capacidad de priorización

Fluidez en inglés

Educación

Licenciatura en Marketing o campo relacionado

Descripción del empleo

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Client:

Docplanner

Location:

Barcelona, Spain

Job Category:

Other

EU work permit required:

Yes

Job Views:

3

Posted:

17.04.2025

Expiry Date:

01.06.2025

Job Description:

Job Description

• Be the mastermind behind the product launches and releases for clinics customers. Project manage the launches. Establish and monitor launch metrics across all GTM teams to drive execution and provide data driven feedback to the product teams.
• Develop positioning and messaging for the new launches that fits into the overall marketing strategy. Find crafty ways to test it before launching at scale. Be the guardian of the messaging across all channels and all GTM teams.
• Collaborate with the content team to compose white papers, eBooks, datasheets, case studies and other product/technical content that is used in the marketing funnel.
• Support sales enablement teams with training and materials about the newly launched product and features.
• Drive strategic projects intended at boosting adoption of core DocPlanner offering in order to help customers extract value from the products or to build basis for the future launches.
• Turn features narrative into customer benefit stories and leverage them for demand generation for new and existing customers.
• Work hand in hand with the Product and Insights Team during the product development phase. Collaborate with global marketing teams on assets development and implementation for the launches and with local marketing on phased launches and product tests.
• Act as a bridge between product and marketing teams.

Qualifications

• Extensive product marketing or broader marketing experience.
• Proven experience in designing and executing product launch strategies with measurable impact.
• Experience managing simultaneously several projects across multiple stakeholders in various locations.
• Experience developing and executing marketing campaigns.
• Thrived in a data-driven organization where impact is measured in terms of customer acquisition/adoption/retention.
• Proven experience in working with product teams with a growth mindset. Able to continuously prioritize and adjust based on needs.
• Strong written and verbal communication skills (words savvy, able to create compelling stories based on user insights).
• Hands-on, self-starter approach and can-do attitude.
• Fluency in English; plus ideally another one of our core Docplanner languages: Spanish, Portuguese (Brazilian), Italian, or German.
• Industry experience in healthcare / healthtech or SaaS, B2B as a bonus.

Additional Information

We promote and embrace equal opportunities in our hiring process, and also every day at work. When you apply for our roles you receive equal treatment regardless of age, disabilities, gender reassignment, marital or civil partner status, pregnancy or parental status, race, colour, nationality, ethnic or national origin, religion or belief, sex, sexual orientation or any other dimension of human difference. If you require additional support in your recruitment process, we kindly encourage you to let us know. We can only truly be equal if we adapt to each other. We believe all humans, in all their beautiful diversity, should have equal rights, dignity and respect. Period.