Global Paid Media Specialist

IMI; Madrid; Híbrido; EUR 45.000 - 65.000; Jornada completa

Descripción de la vacante

A global specialist engineering company is seeking a Global Paid Media Specialist to develop and execute paid media strategies in Madrid. The ideal candidate has 4-6 years of experience in paid media management with a strong B2B focus. This role requires collaboration with digital agencies and analytics competencies. Offering a hybrid work schedule with a possibility of influencing digital marketing initiatives and user acquisition strategies.

Servicios

Hybrid work model

Innovative work environment

Health and safety initiatives

Formación

• 4 - 6 years of experience in paid media management.
• Proven success managing large-scale paid media campaigns.
• Strong understanding of B2B digital marketing trends.
• Experience managing third-party digital agencies.

Responsabilidades

• Develop and implement paid media strategies across platforms.
• Manage third-party digital agencies for campaign performance.
• Analyse campaign data to generate actionable insights.
• Coordinate with Local Marketing and Product teams.

Conocimientos

Paid Media Management

Digital Advertising

Analytics Skills

Communication Skills

Project Management

Herramientas

Google Ads

Facebook Ads Manager

Google Analytics

Salesforce CRM

Descripción del empleo

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IMI plc

We are a global specialist engineering company that creates breakthrough solutions. We are curious and like to solve problems, partnering with our customers to solve the demands of today and prepare for the challenges of tomorrow. We embrace innovation and care about outcomes that are good for business, everyday life and making a better world – creating lasting impact for everyone.

Overview

IMI plc

We are a global specialist engineering company that creates breakthrough solutions. We are curious and like to solve problems, partnering with our customers to solve the demands of today and prepare for the challenges of tomorrow. We embrace innovation and care about outcomes that are good for business, everyday life and making a better world – creating lasting impact for everyone.

We design, build and service highly engineered products in fluid and motion control applications. We focus on five market sectors : Industrial Automation, Process Automation, Climate Control, Life Science and Fluid Control, and Transport.

Our partnership approach breaks through problems and reduces complexity. We don’t invent in isolation – we collaborate with our customers. We listen closely and we think differently, creating space for diverse minds to innovate. We are working together to make businesses safer, more sustainable and more productive.

Role Overview

IMI’s Climate Control sector is looking for a Global Paid Media Specialist to support our Central and Local Marketing team. This role involves developing and executing paid media strategies to drive customer acquisition, engagement, and revenue growth. It requires a solid understanding of digital advertising and the ability to manage and collaborate with third-party digital agencies to ensure optimal campaign performance. The ideal candidate will have a strong background in digital marketing, with a particular focus on paid media in a B2B environment. The role reports to the Global Marketing Activation Manager.

IMI’s Climate Control sector is dedicated to working with its customers to deliver indoor climate solutions. Together, we focus on maximising energy efficiency and control for residential, commercial, and industrial buildings. Our products and system knowledge can be applied to heating, cooling, and domestic hot water applications.

Work Environment : This role follows a hybrid work schedule, requiring in-office presence three days per week at our Budapest, Hungary or Madrid, Spain location.

Key Responsibilities

• Develop and implement paid media strategies across platforms (e.g., Google Ads, Meta, LinkedIn, programmatic, affiliates) for both central and local campaigns aligned with business objectives
• Identify new paid media opportunities to boost customer acquisition, brand visibility, and campaign effectiveness
• Manage third-party digital agencies, providing clear direction, monitoring performance, and leading quarterly reviews to ensure alignment with company goals
• Oversee end-to-end campaign management, including planning, execution, A / B testing, creative development, and budget optimisation to meet KPIs
• Coordinate campaign activation with Local Marketing, Product Marketing, and Digital teams, ensuring timely delivery of assets, translations, and campaign readiness
• Analyse campaign data and performance, generate actionable insights, and present results and recommendations to internal stakeholders, including senior leadership
• Manage and optimise paid media budgets, track spend, and adjust allocations to maximise ROI and align with market conditions
• Support broader digital initiatives, including organic content scheduling, global social media oversight, and training local teams to drive collaboration and performance

Critical Competencies For Success

4 - 6 years of experience in paid media management, with at least 2 years managing third-party digital agencies

Strong understanding of the B2B landscape, including customer behaviour and digital marketing trends

Proven success managing large-scale paid media campaigns with significant budgets and measurable results

Proficient in digital advertising platforms such as Google Ads, Facebook Ads Manager, LinkedIn Business Manager, and programmatic tools

Skilled in analytics platforms, including Google Analytics, Looker Studio and other reporting tools.

Experience with Salesforce CRM and marketing automation platforms is a plus

Excellent communication, negotiation, and interpersonal skills

Strong project management capabilities, with attention to detail and deadlines

Ability to thrive in a fast-paced environment and handle multiple projects simultaneously

Proactive, results-driven, and comfortable working independently and within a team

Health & Safety

The physical demands described within the Key Duties & Responsibilities section of this job description are required to perform the essential functions of this position. Reasonable accommodations may be made for individuals with disabilities. Please contact your local HR representative to discuss the specific Work Conditions and Physical Requirements of this role.

Health, Safety, and Environmental Duties – At IMI, we are all personally committed to protecting our people, minimising our impact on the environment, the communities we operate in and our company. All members of our workforce have the duty to ensure the health, safety and welfare of themselves, others, and the environment. Every employee is expected to follow all HSE operating procedures, also to challenge any observed behaviours or unsafe acts.

Code of Ethics

IMI requires the highest standard of ethics in all business dealings, particularly with customers, suppliers, advisors, employees, and the authorities. In accordance with the IMI Way : Our Code of Responsible Business.

Changes To This Job Description

IMI may amend this job description in whole or in part at any time.

IMI is an equal opportunity employer. Qualified applicants will be considered without regard to age, race, creed, colour, national origin, ancestry, marital status, affectional or sexual orientation, gender identity or expression, disability, nationality, sex, or veteran status. Seniority level

Seniority level Mid-Senior level

Employment type

Employment type Full-time

Job function

Job function Marketing, Public Relations, and Writing / Editing

Industries Industrial Machinery Manufacturing

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