Global Paid Media Specialist

2K; Madrid; Híbrido; EUR 30.000 - 60.000; Jornada completa

Descripción de la vacante

A leading gaming company is seeking a Global Paid Media Specialist to manage and optimize paid media campaigns across various channels. This role requires a data-driven individual with expertise in digital media buying, collaboration across teams, and strong analytical skills. Join an international team focused on delivering impactful media strategies in a dynamic environment with flexible working conditions.

Servicios

Flexible working conditions

Competitive compensation

Free coffee in the office

Excellent local working conditions

Formación

• 3-5+ years managing paid media campaigns.
• Experience with localization and budget management.
• Fluent in English; additional languages are a plus.

Responsabilidades

• Plan and execute campaigns across multiple platforms.
• Manage global media budgets for maximum ROI.
• Optimize campaigns for performance metrics like CPA and ROAS.

Conocimientos

Analytical skills

Media Buying

Stakeholder collaboration

Educación

Bachelor's degree in Marketing or related field

Herramientas

Google Ads

Meta Ads Manager

TikTok Ads

Google Analytics

Descripción del empleo

We are seeking an experienced, data-driven Global Paid Media Specialist to lead the planning, execution, and optimization of paid media campaigns across multiple markets and channels. You will play a pivotal role in scaling our paid media efforts globally, ensuring performance is aligned with business objectives, and collaborating cross-functionally with regional and local teams.

Key Responsibilities

• Plan, execute, and optimize paid media campaigns across platforms such as Google Ads, Meta (Facebook & Instagram), TikTok, programmatic DSPs, and emerging channels.
• Manage and allocate global media budgets effectively to maximize ROI while considering local market nuances.
• Build, monitor, and optimize campaigns for KPIs such as CPA, ROAS, LTV, and other performance metrics.
• Collaborate with creative, data, and product teams to align ad creatives and messaging with campaign strategies.
• Develop and implement A / B testing strategies for creatives, audiences, and bidding approaches to drive continuous improvement.
• Generate actionable insights from campaign performance data, sharing learnings and recommendations with internal stakeholders.
• Stay on top of industry trends, platform updates, and emerging tools to keep the company’s paid media strategies competitive and innovative.
• Support localization of campaigns while maintaining global brand consistency.

Qualifications

• 3-5+ years of hands-on experience managing paid media campaigns across multiple platforms at scale.
• Proven track record in managing global or multi-market campaigns, including budget allocation and localization.
• Deep expertise in digital media buying platforms (Google Ads, Meta Ads Manager, TikTok Ads, DV360 or other DSPs).
• Strong analytical skills; proficiency in analyzing data sets and translating them into actionable insights.
• Experience with attribution models, tracking solutions (Google Analytics, GA4, Singular, Adjust, Appsflyer, etc.), and tag management systems.
• Ability to work cross-functionally and across time zones with regional teams and stakeholders.
• Fluency in English; additional languages are a plus.

Nice to Have

• Experience in subscription-based products, gaming, apps, or entertainment industries.
• Familiarity with creative testing frameworks and creative automation tools.
• Basic SQL or BI platform skills (Looker, Tableau, PowerBI).

What We Offer

• The opportunity to shape a global paid media strategy with high visibility and impact.
• A collaborative, international, and dynamic team environment.
• Flexible working conditions and competitive compensation.

Additional Information

What we offer :

• The opportunity to shape a global paid media strategy with high visibility and impact.
• A collaborative, international, and dynamic team environment.
• Flexible working conditions and competitive compensation.

Why Join the World of Gameloft?

• Because you want to be part of an exceptional experience within a company that is constantly growing!
• Because you want to work with talented people who are industry pioneers!
• Because you want to be part of an international environment with daily contact with other countries & cultures!
• Because you want to work in an inclusive equal opportunity workplace!
• Or, just because you’re looking for a great place to work!

Benefits :

• Internship agreement for minimum 3-6 months
• Flexible schedule adapted to your student needs
• Flexible work from home hybrid model
• An exceptional, dynamic, demanding and motivating working environment within a fast-growing company
• Free coffee in the office
• Excellent local working conditions (quality of offices, geographical location of office in the centre of Barcelona)
• and Thursday afterwork beers!

We can’t wait to find our next great talent!

Join our team, recently recognized in Forbes' top 100 companies to work for! We're gamers from all walks of life, united in creating a culture of inclusivity. Partnering with organizations like COGAM, we ensure a safe workplace for everyone, regardless of background or gaming preference. Whether you're a casual or hardcore gamer on any platform (we're cross-platform now!), we want you to feel like you belong. Be part of shaping the gaming industry with us!

Please note that only selected candidates will be contacted and your CV will be saved in our files for a period of 6 months.

Want to know more? Please visit our Website :

If the offer interests you, Join the Game!

Company Description

About Gameloft

Leader in the development and publishing of mobile games, Gameloft has established itself as one of the top innovators in its field since 2000. Gameloft creates games for all digital platforms, two of which are featured in the “Top 10 Games by All-Time Worldwide Downloads” from App Annie. Gameloft operates its own established franchises such as Asphalt, Order & Chaos, Modern Combat and Dungeon Hunter and also partners with major rights holders including Universal, Illumination Entertainment, Disney, Marvel, Hasbro, Fox Digital Entertainment, Mattel and Ferrari. Gameloft distributes its games in over 100 countries and employs 4,600 people worldwide. Every month, 114 million unique users can be reached by advertisers in Gameloft games with Gameloft Advertising Solutions, a leading B2B offering dedicated to brands and agencies. Gameloft is a Vivendi company.

All trademarks referenced above are owned by their respective trademark owners.

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