Global Media Data Analyst

Havas Media Group Spain SAU; Madrid; Híbrido; EUR 50.000 - 70.000; Jornada completa

Descripción de la vacante

A leading global communications group seeks a Global Media Measurement Specialist to manage reporting and measurement tools in a hybrid work environment in Madrid. This role combines technical analysis, data integration, and media expertise to support global clients by ensuring data accuracy and developing reporting solutions, contributing to Havas’ mission of uniting brands and consumers through meaningful connections.

Formación

• 4 to 6 years in a technical role within a media agency or marketing services environment.
• Proven experience working with omnichannel campaign data.
• Hands-on experience with powerful data tools and cloud environments.

Responsabilidades

• Assess and validate the technical feasibility of Reporting and Measurement tools.
• Collaborate on scalable taxonomy structures and naming conventions.
• Translate media and business briefs into clear technical requirements.

Conocimientos

Power BI

Excel

SQL

GCP (BigQuery)

Data Mapping

ETL Processes

Descripción del empleo

Global Media Measurement Specialist page is loaded

Global Media Measurement Specialist

Apply remote type Hybrid locations Madrid time type Full time posted on Posted 26 Days Ago job requisition id JR0079215

Agency :

Havas Media Group Spain

Job Description :

Havas is one of the world’s largest global communications groups, operating in over 100 countries. The Group is made up of two major divisions : Havas Creative Group and Havas Media Group.

We have a multi-disciplinary offering, united under one leadership, all in one building : advertising, media, data, technology, digital, social, mobile, CRM, UX, sports and entertainment, public relations, corporate communications, healthcare, design, research, employer branding and recruitment. Havas is the only truly integrated marketing and communications company in the UK.

Our mission is to unite brands and people through meaningful connections, driving business success. We are the fastest growing of the global networks and have a challenger brand mentality. We share one common purpose : to bring media and creative closer together for the benefit of our clients.

Havas Media Global is a dedicated team supporting global clients across strategy, insight, media, creative and digital. The culture of our group is best described as dynamic, entrepreneurial, and collaborative.

We are solely immersed in global assignments and have the experience and understanding to fulfil the needs and challenges of global clients. We believe in modelling team structures after those of our clients and are set up to meet the unique requirements of each, from centralised one-hub market management to more coordinated or decentralised needs, adding value by leveraging central and local media expertise and the totality of our clients’ media investments.

The Global Measurement team is looking for a candidate for the position of Global Media Measurement Specialist . Their knowledge of online and offline media, combined with strong technical and analytical skills, will shape the core of their responsibilities.

The Global Media Measurement Specialist will play a pivotal role in ensuring the technical feasibility of product enhancements and new developments for Reporting and Measurement tools and projects. This role will serve as a key liaison between the Product Owner and IT teams, bridging strategic product vision and technical implementation. It requires a solid understanding of campaign reporting, naming conventions, data integration, and measurement frameworks across platforms .

• S / He will work with the Global Product Owner and Global IT on the business and technical definition of Reporting and Measurement tools and projects.
• S / He will support the Product team to align business requirements with functional and technical specifications and architecture.
• S / He provides media data expertise and works closely with the Product Owner and other Havas technical teams to ensure data consistency and scalability.
• S / He contributes to the continuous improvement of working practices, data quality, reporting tooling, and agile development processes.

Mission & Responsibilities

Technical Feasibility Analysis :

• Assess and validate the technical feasibility of Reporting and Measurement tools and projects within a cross-channel media environment.
• Identify technical risks and recommend improvements to ensure scalability, automation, and performance across global reporting frameworks.
• Provide expert input on enhancements and new developments, ensuring alignment with the existing tech stack and evaluating integration opportunities with other platforms.
• Act as a key liaison between the Product team and Global IT, ensuring seamless technical handoffs and supporting implementation.

Media Expertise in Measurement & Reporting :

• Translate media and business briefs into clear technical requirements for data integration, visualization, and campaign reporting across markets.
• Bring a deep understanding of campaign setup, tracking, and KPI frameworks to guide reporting structure and tooling development.
• Collaborate with teams to define and maintain KPI definitions, naming conventions, data schemas, and taxonomy frameworks - ensuring consistency across markets and clients.

Data Architecture & Governance :

• Collaborate on the creation and proposal of scalable taxonomy structures and naming conventions for markets and global clients, while ensuring effective taxonomy management, end-to-end data integrity, and promoting the importance of naming hygiene to enable reliable and scalable measurement across the ecosystem.
• Partner with the Product Owner to co-develop and enforce best practices in data governance, transformation logic, and reporting standardization.

Experience :

• 4 to 6 years in a technical role within a media agency or marketing services environment, with a strong focus on cross-channel reporting, measurement, and data operations.
• Proven experience working with omnichannel campaign data, understanding how digital and offline reporting frameworks work together.
• Demonstrated ability developing reporting dashboards and projects using tools such as Power BI and Looker, and working directly with cloud-based environments like Google Cloud Pl atform ( BigQuery ).
• Hands-on experience with data aggregation tools such as Funnel, Supermetrics , or Datorama to extract, blend, and operationalize campaign data from multiple sources.
• Familiarity with Key Digital Marketing Data Sources :

Google Marketing Platform (Google Ads, CM360, DV360, SA360).

Social Platforms (Meta Ads, Business Manager, Sprinklr, Paragone, TikTok, Twitter, Snapchat).

Other DSPs (Xandr, Adobe Advertising Cloud, Teads , The Trade Desk, Sizmek).

Verification Tools (DoubleVerify , IAS).

• Strong expertise in Power BI, Excel, Power Query, SQL, and GCP ( BigQuery ).
• Solid understanding of data mapping, ETL processes, and taxonomies / naming conventions, with the ability to identify data inconsistencies and recommend scalable solutions.

LI-CO1

Contract Type : Permanent

Here at Havas across the group we pride ourselves on being committed to offering equal opportunities to all potential employees and have zero tolerance for discrimination. We are an equal opportunity employer and welcome applicants irrespective of age, sex, race, ethnicity, disability and other factors that have no bearing on an individual’s ability to perform their job.

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