Global Marketing Manager, Pharma (Maternity Cover)

buscojobs España; Madrid; Presencial; EUR 60.000 - 80.000; Jornada completa

Descripción de la vacante

A leading company in the Pharma industry seeks a Global Marketing Manager for maternity cover in Madrid. The role involves driving strategic marketing initiatives, managing campaigns, and collaborating with cross-functional teams to enhance brand visibility and business growth. Ideal candidates will have extensive experience in digital marketing, content strategy, and a strong understanding of the Pharma sector.

Formación

• 6+ years of experience in digital marketing and campaign execution.
• Fluent in English with excellent communication skills.

Responsabilidades

• Drive strategic marketing initiatives enhancing brand positioning.
• Manage and optimize the global marketing budget.
• Develop compelling messaging for various channels.

Conocimientos

Content Creation

Copywriting

Social Media Marketing

Collaboration

Data Analysis

Herramientas

Eloqua

Salesforce

Canva

Descripción del empleo

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Job Title: Global Marketing Manager, Pharma (Maternity Cover), Madrid

Client: [Client Name]

Location: Madrid, Spain

Job Category: Other

EU work permit required: Yes/No

Job Views: [Number]

Posted: 30.04.2025

Expiry Date: 14.06.2025

PRIMARY RESPONSIBILITIES

As part of the Global Marketing team, you will drive strategic marketing initiatives that enhance brand positioning, lead generation, and business growth within the Pharma industry. You will develop and execute high-impact marketing campaigns, craft compelling content, and manage multichannel promotional strategies to strengthen SGS’s market presence.

KEY RESPONSIBILITIES

• Participate in developing the overall global strategy for the business unit, including setting key market, service, and financial targets.
• Develop and implement the annual marketing strategy in collaboration with the VP of Pharma and cross-functional teams.
• Manage and optimize the global marketing budget, ensuring efficient resource allocation.
• Lead digital and print campaign development to increase brand visibility and engagement.
• Define go-to-market strategies for new services, product launches, or geographic expansion.
• Collaborate with subject matter experts to create and maintain marketing assets (fact sheets, brochures, whitepapers, articles, presentations).
• Develop consistent messaging for web, email, webinars, and social media.
• Execute and analyze organic and paid marketing campaigns, including PPC, account-based marketing, and lead generation initiatives.
• Design and oversee production of marketing collateral, collaborating with agencies as needed.
• Oversee social media and email marketing strategies to optimize engagement and visibility.
• Ensure all marketing activities comply with SGS branding, digital guidelines, and regulations (GDPR, industry standards).
• Plan and coordinate industry event participation, including trade shows and webinars.
• Build and maintain relationships with internal and external stakeholders, including industry associations and media partners.
• Monitor and analyze marketing performance metrics, adjusting strategies based on insights.
• Track market trends and the competitive landscape to inform strategic decisions.

Qualifications

Profile & Required Skills

• 6+ years of experience in digital marketing, content strategy, and campaign execution.
• Strong skills in content creation, copywriting, and visual marketing.
• Hands-on expertise in social media marketing (LinkedIn) and email automation.
• Solid understanding of the Pharma and Biopharma industries.
• Detail-oriented with a commitment to high-quality content delivery.
• Strong collaboration skills and ability to engage with senior stakeholders.
• Proficiency in marketing automation tools (Eloqua, Salesforce) and design tools (Canva or similar).
• Event management experience, including logistics and promotional activities.
• Fluent in English with excellent communication skills (additional languages a plus).
• Data-driven mindset, with experience analyzing KPIs and optimizing campaigns.
• Comfortable working in a fast-paced, global environment with cross-functional teams.

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