Global Marketing Manager, Industrial Coatings

lsi; España; Hybrid; EUR 110,000 - 170,000; Full time

Job summary

Arxada is a global leader delivering chemistry- and biotechnology-based solutions for nutrition, health, and infrastructure. The Global Marketing Manager for Industrial Coatings will drive growth through strategy, portfolio alignment, and customer engagement across regions, collaborating with R&D, Product, and Sales teams.

Location is global with hybrid/remote options. The role requires 10+ years in coatings or related markets, fluency in English, and up to 25% travel.

Qualifications

• Bachelor's degree in Chemistry, Chemical Engineering, Marketing or Business.
• 10+ years in industrial coatings, specialty chemicals, or related markets.
• Strong understanding of coatings technologies and customer requirements.
• Experience building market strategies, product positioning and GTM plans.
• Strong analytical abilities to translate insights into growth.
• Excellent communication and stakeholder management across functions.
• Fluent English and willingness to travel up to 25%.

Responsibilities

• Develop and execute the marketing strategy for Industrial Coatings to drive growth.
• Lead market segmentation, customer needs analysis, and value propositions.
• Identify trends and opportunities, translating insights into priorities.
• Collaborate with Product, R&D, Technical Service, Commercial and Supply Chain.
• Develop positioning, messaging, and go-to-market initiatives.
• Equip regional teams with tools, training, and programs.
• Engage customers via conferences, webinars, and thought leadership.
• Monitor market share and performance; advise on portfolio investments.

Skills

Marketing strategy

Market segmentation

Stakeholder management

Communication

Travel readiness

Education

Bachelor's in Chemistry

Bachelor's in Chemical Engineering

MBA preferred

Job description

Arxada is a global leader in innovative solutions that protect our world. Our groundbreaking technologies, in-depth regulatory know-how, manufacturing and process development help our customers to safeguard nutrition, health and infrastructure efficiently through chemistry and biotechnology that enhance sustainability. We offer a broad portfolio of ingredients and services for multiple end-markets that include Human Health & Nutrition, Home & Personal Care, Professional Hygiene, Paints & Coatings and Wood Protection.

With customers in more than 100 countries, the company achieved 2 billion CHF in 2025 sales. Headquartered in Basel (Switzerland), Arxada employs 3,100 associates across 24 production sites and 14 R&D centers, all committed to our customers' success.

As a Global Marketing Manager, Industrial Coatings , you will lead the development and execution of the marketing strategy for Arxada's Industrial Coatings business. You will translate market intelligence and customer insight into actionable growth strategies, strengthen customer engagement, and connect customer needs with portfolio development and commercial execution. Working across global and regional teams, you will help position Arxada for profitable growth in this important and underpenetrated market.

Location: multiple locations globally possible. Hybrid/remote working model.

Essential Job Functions:

• Develop and execute the marketing strategy for Arxada's Industrial Coatings business, supporting profitable growth and market expansion.
• Lead market segmentation, customer-needs analysis, and value-proposition development across applications including Oil & Gas, petrochemicals, high-temperature coatings, corrosion under insulation, and functional coatings.
• Identify emerging trends, customer challenges, competitive dynamics, and growth opportunities, translating insights into clear strategic priorities.
• Partner with Product Management, R&D, Technical Service, Commercial, and Supply Chain teams to shape innovation roadmaps aligned with market needs.
• Develop differentiated positioning, messaging, and go-to-market strategies, including integrated campaigns and product-launch initiatives.
• Equip regional sales teams and Key Account Managers with commercial tools, training, and marketing programs that accelerate opportunity development.
• Strengthen customer and industry engagement through conferences, technical seminars, webinars, thought-leadership initiatives, and relationships across the industrial coatings value chain.
• Monitor competitive activity, market-share trends, and segment performance, providing strategic recommendations on portfolio investments, pricing, and growth priorities

Qualifications & Experience:

• Bachelor's degree in Chemistry, Chemical Engineering, Marketing, Business, or a related field; an MBA is preferred.
• At least 10 years of experience in industrial coatings, specialty chemicals, or related markets, including progressive responsibility in marketing, product management, or commercial leadership.
• Strong understanding of industrial coatings technologies, specifications, applications, and customer requirements.
• Demonstrated success in developing market strategies, product positioning, value propositions, and go-to-market plans.
• Strong analytical capabilities, with the ability to turn market and customer insights into business-growth opportunities.
• Excellent communication, influencing, and stakeholder-management skills, with experience working across matrixed and cross-functional organizations.
• Fluent English and willingness to travel up to 25%; an established network within the industrial coatings value chain is preferred.

Arxada has world class offering in two distinct areas:

• Microbial Control Solutions (MCS) focuses on threats posed by microorganisms to people and planet through five distinct business lines including Professional Hygiene, Home & Personal Care, Wood Protection, Paints & Coatings and Material Protection.
• Nutrition, Care & Environmental (NCE), meanwhile, provides materials used to manufacture composites for electronics, aerospace and other markets, as well as vitamins and nutritional ingredients, chemicals and performance intermediates, and raw materials for a wide range of high-performance applications.

Arxada is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, sex, sexual orientation, gender identity, age, status as a qualified individual with disability, protected veteran status, or any other characteristic protected by law.