Global Marketing Leader for Strategic Analytics Insights SAI

NielsenIQ; Madrid; Presencial; EUR 60.000 - 100.000; Jornada completa

Descripción de la vacante

An established industry player is seeking a Global Marketing Leader for Strategic Analytics & Insights to shape its marketing strategy through innovative analytics and consumer insights. This pivotal role will influence global marketing initiatives, drive demand generation, and optimize brand strategies. The successful candidate will lead a talented team, collaborate across regions, and leverage data analytics to enhance marketing effectiveness. Join this forward-thinking company and play a key role in driving business growth and market leadership while fostering a culture of diversity and inclusion.

Servicios

Flexible working environment

Volunteer time off

Employee Assistance Program (EAP)

Formación

• 8-10 years of experience in marketing or account management.
• Extensive experience in global marketing and strategic analytics.

Responsabilidades

• Lead marketing strategy and insights for long-term business objectives.
• Direct external marketing campaigns to drive awareness and demand.

Conocimientos

Strategic Marketing

Demand Generation

Data Analytics

Brand Strategy

Problem Solving

Interpersonal Skills

Educación

Master's Degree in Marketing

Bachelor's Degree in Business Management

Herramientas

MS Dynamics

CRM Suites

MS Office

Descripción del empleo

The Global Marketing Leader for Strategic Analytics & Insights will play a critical role in shaping the future of NIQ's marketing strategy by leveraging cutting-edge analytics and consumer insights to drive business growth. This leadership position requires a seasoned expert with deep functional knowledge, a strategic mindset, and a broad understanding of the external marketing landscape, including demand generation, product innovation, and brand building. The successful candidate will be responsible for leading a team to optimize NIQ's portfolio, influence global marketing strategy, and ensure the alignment of consumer insights with the company's goals for market leadership.

This role has a significant strategic and operational impact on the future growth of NIQ. The Global Marketing Leader will drive key initiatives in demand generation, shaping how NIQ engages with customers and influences the market on a global scale. This role requires an individual with a proven track record of both strategic and tactical expertise.

Key Responsibilities

1. Serve as a key advisor to the senior leadership team on marketing strategy and insights, contributing to long-term business objectives and demand generation strategies. Provide consultation on innovative marketing campaigns designed to drive awareness and build long-term demand.
2. Direct the creation of external marketing campaigns, ensuring effective communication of NIQ's solutions and brand to target audiences, with a focus on demand generation, a strong pipeline of qualified leads, and optimizing marketing effectiveness across digital, social, and traditional media channels.
3. Lead efforts to drive brand awareness and marketing effectiveness by utilizing data analytics to inform campaign strategies.
4. Collaborate with regional and global teams to ensure seamless alignment of marketing and analytics strategies across markets. Build and maintain strong relationships with external partners, clients, and stakeholders to drive business success and maximize opportunities for market expansion.
5. Set strategic direction and lead multiple initiatives with notable risks and complexities.

Capabilities

• Extensive experience in global marketing, strategic analytics, and consumer insights within large, complex organizations.
• Strong expertise in demand generation, external marketing, and brand strategy.
• Deep understanding of advanced marketing analytics, consumer behavior research, and industry best practices.
• Proven success in driving portfolio optimization and executing consumer-centric marketing strategies.
• Ability to navigate complex business environments and provide actionable insights to influence strategic decisions.
• Exceptional leadership skills with the ability to influence at senior levels, communicate complex ideas, and build consensus.
• Strong problem-solving skills, with the ability to identify innovative solutions to broad business challenges.
• High-level interpersonal skills to communicate complex ideas, anticipate objections, and persuade senior stakeholders.
• Demonstrated ability to collaborate with diverse teams and external partners to deliver results.

Key Qualifications

• University Degree (Master's or higher) in marketing, communications, business management, or equivalent experience.
• 8-10 years of experience in marketing, digital marketing, or account management, preferably in B2B or related industries, or at marketing agencies with relevant clientele.
• Comprehensive knowledge of revenue marketing and digital marketing, including content marketing and agency management with measurable results.
• Proficient in MS Office, CRM suites, and marketing automation tools such as MS Dynamics or similar.
• Skilled in strategic planning and executing digital marketing campaigns on regional/local channels, including LinkedIn, Google, Facebook, Instagram, and programmatic advertising.
• Fluency and proficiency in English.

Core Competencies

• Strategic marketing perspective with a hands-on, roll-up-your-sleeves approach to enabling business growth.
• Ability to manage and partner successfully with global, regional, and local stakeholders, especially commercial leaders.
• Results-driven with strong data analysis skills to measure campaign impact and adjust strategies accordingly. Capable of leveraging the full marketing mix to drive demand, revenue, and brand strength.
• Ability to operate and lead in complex, matrixed, high-paced organizations, with strong communication and entrepreneurial influence skills.
• Skilled in identifying, solving, or escalating challenges, using influence, diplomacy, critical thinking, and creative problem-solving.
• Outstanding communication skills to craft messages that resonate with target audiences and elevate NIQ's brand.

Introducing Strategic Analytics & Insights from NIQ

We offer cutting-edge analytics and strategic expertise to help you unlock consumer behavior insights, redefine brand targeting, and accelerate innovation to stay ahead in today's fast-evolving market.

Consumer Behavior and Insights

Translate human insights into powerful growth strategies. Understand macro and micro forces with data, delivering foresight into the changing consumer landscape.

Innovation Powered by BASES

Create innovations from ideas, products, and activations that grow your business. Identify emerging trends, develop and enhance products, and create breakthrough innovations.

Brand & Media

Build lasting connections and manage your brand with precision. Create engaging and effective ads and pack designs that stir emotion and drive ROI, streamlining media effectiveness and ensuring every marketing investment counts.

Analytics & Activation

Transform strategies and make better business decisions to achieve executional excellence. Use detailed route-to-market insights, holistic pricing, promotion, and assortment solutions, and expertise to empower teams to achieve revenue excellence.

Additional Information:

• Flexible working environment
• Volunteer time off
• Employee Assistance Program (EAP)

About NIQ

NIQ is the world's leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ merged with GfK, bringing together two industry leaders with unparalleled global reach. With a holistic retail view and the most comprehensive consumer insights, delivered through advanced analytics on state-of-the-art platforms, NIQ delivers the Full View. NIQ is an Advent International portfolio company operating in 100 markets, covering more than 90% of the world's population.

For more information, visit our website and follow us on LinkedIn, Instagram, Twitter, and Facebook.

Our commitment to Diversity, Equity, and Inclusion

NIQ is committed to reflecting the diversity of the communities and markets we serve. We aim to embed inclusion and diversity into all aspects of our workforce, measurement, and products. We invite candidates who share this mission to join us. We are proud to be an Equal Opportunity / Affirmative Action employer, making decisions without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, marital status, veteran status, or any other protected class. Our nondiscrimination policy applies worldwide. Learn more about our diversity and inclusion efforts at the NIQ News Center.