Global Marketing Leader for Strategic Analytics & Insights (SA&I)

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Global Marketing Leader For Strategic Analytics & Insights (Sa&I), Madrid

Location: Madrid, Spain

Job Category: Other

EU work permit required: Yes

Job Views:

2

Posted:

27.04.2025

Expiry Date:

11.06.2025

Job Description:

The Global Marketing Leader for Strategic Analytics & Insights will play a critical role in shaping NIQ's marketing strategy by leveraging analytics and consumer insights to drive growth. Responsibilities include leading a team to optimize NIQ’s portfolio, influencing global marketing strategies, and aligning consumer insights with company goals. The role involves strategic and operational initiatives impacting NIQ's growth, including demand generation and market engagement.

Key Responsibilities:

• Advise senior leadership on marketing strategy and insights.
• Develop and execute marketing campaigns focused on demand generation and brand awareness.
• Utilize data analytics to inform marketing strategies and optimize effectiveness.
• Collaborate with regional and global teams and external partners to ensure seamless execution and market expansion.
• Set strategic direction and manage complex initiatives.

Capabilities:

• Extensive experience in global marketing, strategic analytics, and consumer insights.
• Strong expertise in demand generation, brand strategy, and digital marketing.
• Proficiency in marketing analytics, consumer behavior research, and industry best practices.
• Leadership skills to influence senior stakeholders and lead diverse teams.

Qualifications:

• University Degree (Master or higher) in marketing, communications, business management, or equivalent.
• 8–10 years of experience in marketing or digital marketing roles.
• Knowledge of revenue marketing, digital marketing, and experience with marketing automation tools.
• Fluent in English.

Core Competencies:

• Strategic marketing perspective with a hands-on approach.
• Ability to manage global and regional stakeholders.
• Results-driven with strong data analysis skills.
• Excellent communication and collaboration skills.

NIQ offers benefits like flexible working, volunteer time off, and access to LinkedIn Learning. NIQ is committed to diversity, equity, and inclusion, and is an equal opportunity employer.