Global Marketing Effectiveness Analytics Lead – Barcelona

Claire Joster; Barcelona; Presencial; EUR 60.000 - 100.000; Jornada completa

Descripción de la vacante

An established industry player is seeking a Global Marketing Effectiveness Analytics Lead to spearhead an ambitious ROI measurement program. This role involves collaborating with engineers, data scientists, and marketing leaders to enhance marketing investment effectiveness through advanced Marketing Mix Modeling. You will be part of a dynamic and international team, contributing to innovative projects that aim to improve measurement accuracy and drive strategic growth. With a focus on personal and professional development, this opportunity promises an engaging work environment where your expertise will be valued and nurtured.

Servicios

Excellent work environment

Attractive salary

Social benefits package

Ongoing training

Career opportunities

Formación

• 15+ years of experience in marketing analytics with a focus on Marketing Mix Modeling.
• Proficient in PowerBI and familiar with statistical modeling.

Responsabilidades

• Collaborate with cross-functional teams to develop marketing analytics solutions.
• Communicate progress and status of the program to stakeholders.

Conocimientos

Marketing Mix Modeling

Analytic Consulting

PowerBI

Statistical Modeling

Agile Project Management

Herramientas

PowerBI

Descripción del empleo

At Claire Joster IT we are specialists in the selection of technological profiles, with a fundamental added value: the recruitment of talent based on the values and cultural fit of our clients and candidates.

The company is one of the biggest in the food and beverage industry. Their goal is to advance the health of our planet, build positive communities and support a healthy food system.

We are looking for a Global Marketing Effectiveness Analytics Lead, that will support the deployment of an ambitious Global Marketing ROI measurement program.

The company which we are hiring for has started an ambitious global Marketing ROI measurement program aiming at increasing dramatically marketing investment effectiveness through a systematization of Marketing Mix Modeling. The program includes 4 key components:

1. The build-up of data foundations aiming at creating an exhaustive data dictionary, architecture and QA process to semi-automate data-flow to the model.
2. The deployment of a hybrid model of semi-automated MMM with machine learning as well as traditional MMM supported by a new above-market operating model.
3. The creation of a global MROI reporting & media/portfolio meta learnings enabled by a new machine learning engine fully internalized.
4. The embedding of the program made of upskilling initiatives as well as the evolution of current business process with ROI metric integration to support change management.

To support the deployment of this exciting program, the global marketing analytics team is looking for a skilled and high talented professional to join as marketing effectiveness analytics manager.

In this role, you will collaborate with a team of engineers, data scientists, external consultants and marketing/media leaders to build the various building blocks of the program, communicate internally with various stakeholders at global and local levels, track success and propose improved processes and finally develop a strategic future roadmap for new feature development. You will report to the Global Data & Marketing Analytics Lead part of the Group Marketing Team based in Vevey, Switzerland.

Key responsibilities:

• Collaborate cross-functionally with engineers, data scientists, marketing/media leaders to develop and deliver the different building blocks of the program, while identifying areas for improvement in efficiency.
• Regularly review and analyze user feedback to improve the different features of the various solutions deployed.
• Prepare relevant presentations, communication packages, trainings, user guides and other supporting materials.
• Assume responsibility as subject matter expert globally in evangelizing MMM methodology/benefits associated, demonstrate the capabilities of MMM as needed and respond to questions from internal stakeholders.
• Propose new features/methods to be developed to improve measurement accuracy/front-end solutions.
• Effectively communicate status and progress of the program to global and local leadership teams and various stakeholders.
• Support business case refinement of the overall program.

Who you are:

• 15+ years of demonstrated analytic consulting in marketing analytics, with strong expertise in Marketing Mix Modeling.
• Proficient in PowerBI.
• Familiarity with statistical modeling and different front-end and back-end solutions.
• Experience with agile project management principles.
• Experience working in a global environment.

Our offer to you:

• Be part of an international and talented team, enjoying an excellent work environment where people are passionate about what they do.
• Attractive salary and social benefits package.
• Personal and professional growth through ongoing training and constant career opportunities.

We are excited to getting to know you!

22 / 2 / 2023