Global Integrated Campaign Lead - Flexible & Remote

SITA; Barcelona; Hybrid; EUR 60,000 - 80,000; Full time

Benefits offered by this job

Flex Week: Work from home up to 2 days

Flex Day

Flex-Location: up to 30 days a year

Employee Wellbeing

Professional Development

Competitive Benefits

Job summary

SITA is seeking an Integrated Campaign Senior Consultant to lead global campaigns from brief to activation and optimization. You will translate strategy into briefs, audience journeys, and content plans, shaping narratives across thought leadership, customer stories, and digital experiences.

The role demands strong creative judgment and a broad understanding of multi‑channel, B2B marketing. The position involves coordinating with Brand & Content, Digital & Operations, Communications, Product

Qualifications

• 5–7 years of experience managing integrated B2B campaigns.
• Proven track record from strategic brief through activation and optimization.
• Understand how brand, content, digital, field and sales activity come together across the B2B journey.
• Strong creative judgment; able to write briefs, evaluate work and challenge mismatches.
• Understand audience segmentation, buying groups and account‑based marketing principles.
• Able to work across online and offline channels with various teams.

Responsibilities

• Own assigned global integrated campaigns from briefing through creative development, launch, activation and optimization.
• Translate campaign strategy into briefs, audience journeys, content plans and integrated activation plans.
• Develop compelling briefs defining objectives, insights, messaging, creative direction and outcomes.
• Shape campaign narratives and content across thought leadership, customer stories, video, social, digital experiences, events and sales enablement.
• Work with multiple teams and partners to deliver connected campaigns across paid, owned and earned channels.
• Ensure content, creative and channels work together to create a coherent audience experience.

Skills

Integrated campaigns

B2B marketing

Campaign management

Creative judgement

Audience segmentation

ABM principles

Stakeholder management

English communication

Job description

SITA is seeking an Integrated Campaign Senior Consultant to lead global campaigns from brief to activation and optimization. You will translate strategy into briefs, audience journeys, and content plans, shaping narratives across thought leadership, customer stories, and digital experiences.

The role demands strong creative judgment and a broad understanding of multi‑channel, B2B marketing. The position involves coordinating with Brand & Content, Digital & Operations, Communications, Product