Senior Consultant, Integrated Campaigns

SITA; Barcelona; Hybrid; EUR 60,000 - 80,000; Full time

Benefits offered by this job

Flex Week: Work from home up to 2 days

Flex Day

Flex-Location: up to 30 days a year

Employee Wellbeing

Professional Development

Competitive Benefits

Job summary

SITA is seeking an Integrated Campaign Senior Consultant to lead global campaigns from brief to activation and optimization. You will translate strategy into briefs, audience journeys, and content plans, shaping narratives across thought leadership, customer stories, and digital experiences.

The role demands strong creative judgment and a broad understanding of multi‑channel, B2B marketing. The position involves coordinating with Brand & Content, Digital & Operations, Communications, Product

Qualifications

• 5–7 years of experience managing integrated B2B campaigns.
• Proven track record from strategic brief through activation and optimization.
• Understand how brand, content, digital, field and sales activity come together across the B2B journey.
• Strong creative judgment; able to write briefs, evaluate work and challenge mismatches.
• Understand audience segmentation, buying groups and account‑based marketing principles.
• Able to work across online and offline channels with various teams.

Responsibilities

• Own assigned global integrated campaigns from briefing through creative development, launch, activation and optimization.
• Translate campaign strategy into briefs, audience journeys, content plans and integrated activation plans.
• Develop compelling briefs defining objectives, insights, messaging, creative direction and outcomes.
• Shape campaign narratives and content across thought leadership, customer stories, video, social, digital experiences, events and sales enablement.
• Work with multiple teams and partners to deliver connected campaigns across paid, owned and earned channels.
• Ensure content, creative and channels work together to create a coherent audience experience.

Skills

Integrated campaigns

B2B marketing

Campaign management

Creative judgement

Audience segmentation

ABM principles

Stakeholder management

English communication

Job description

Overview

As Integrated Campaign Senior Consultant, you will lead the development and execution of assigned global integrated campaigns, translating strategy into compelling content, creative and coordinated activation that builds audience engagement and supports business growth. You will be accountable for taking campaigns from brief through creative development, activation and optimization, ensuring every touchpoint works together to create a consistent and relevant audience experience. Reporting to the Integrated Marketing & Campaigns Lead, you will be part of the Integrated Marketing & Campaigns team, working across Brand & Content, Digital & Operations, Communications, Product Marketing, Field Marketing and agency partners to deliver campaigns aligned with SITA’s business and commercial objectives. This is a hands‑on role for a B2B marketer with strong creative judgment, commercial awareness and the confidence to take ownership and drive campaigns forward autonomously.

What You Will Do

• Own assigned global integrated campaigns from briefing through creative development, launch, activation and optimization.


• Translate campaign strategy into clear briefs, audience journeys, content plans and integrated activation plans.


• Develop compelling briefs that define campaign objectives, audience insights, messaging, creative direction and desired outcomes.


• Shape campaign narratives and content across thought leadership, customer stories, video, social, digital experiences, events and sales enablement.


• Work with Brand & Content, Digital & Operations, Communications, Product Marketing, Field Marketing and agency partners to deliver connected campaigns across paid, owned and earned channels.


• Ensure content, creative and channel activity work together to create a coherent audience experience across markets and touchpoints.


• Provide clear creative direction and constructive challenge to ensure work is distinctive, audience‑led and aligned with the campaign strategy.


• Equip regional and business stakeholders with the assets, messaging and guidance required for consistent local activation.


• Navigate competing perspectives and priorities, making day‑to‑day campaign decisions independently and escalating issues that affect strategy, investment or priorities.


• Use campaign performance, audience feedback and market insights to optimize activity and improve engagement, pipeline and conversion outcomes.

Qualifications

WHO YOU ARE

• You have 5-7 years of experience managing integrated B2B campaigns, ideally within a global technology or complex enterprise environment.


• You have a proven track record of taking campaigns from strategic brief through creative development, activation and optimization.


• You understand how brand, content, digital, field and sales activity come together across the B2B buying journey.


• You have strong creative judgment and can write a strong brief, evaluate creative work and constructively challenge work that does not meet the objective.


• You understand audience segmentation, buying groups and account‑based marketing principles.


• You understand both online and offline channels and know how to work effectively with specialist teams rather than needing to be the specialist in every channel.


• You are commercially minded and understand how marketing activity contributes to engagement, pipeline and conversion.


• You can bring together multiple teams, agencies, markets and stakeholders while maintaining momentum and clarity.


• You are comfortable making decisions independently and taking accountability for outcomes.


• You have excellent written and verbal communication skills in English.

NICE-TO-HAVE

• Experience delivering global campaigns that require regional or market‑level activation.


• Experience working with B2B technology, aviation or other complex buying environments.


• Hands‑on experience applying account‑based marketing approaches within integrated campaigns.

What We Offer

At SITA, we disrupt the status quo, by empowering our people to pioneer innovations that touch the lives of billions. Bringing together diverse minds from across the globe, we foster a dynamic and positive workplace culture, that values our talented team members for their contributions and dedication. Check out our core benefits, enabling our people across the globe:

• Flex Week: Work from home up to 2 days/week (depending on the needs of your team and your customers)


• Flex Day: Shape your workday to suit your life and your plans.


• Flex-Location: Take up to 30 days a year to work from any location in the world.


• Employee Wellbeing: We’ve got you covered with our Employee Assistance Program (EAP), available to you and your dependents 24/7, 365 days/year, and Champion Health – a personalized, proactive platform to support diverse wellbeing needs.


• Professional Development: Level up your skills with our training platforms, including LinkedIn Learning!


• Competitive Benefits: Access competitive benefits tailored to the local market and your employment status.

SITA is an Equal Opportunity Employer and values a diverse workforce. In support of our Employment Equity Program, women, aboriginal people, members of visible minorities, and/or persons with disabilities are encouraged to apply and self-identify in the application process.

Salary / Compensation Note

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