Global Ecommerce Growth Lead

Henkel; Barcelona; Hybrid; EUR 90,000 - 130,000; Full time

Benefits offered by this job

Flexible work model

Global growth opportunities

Wellbeing programs

Gender-neutral parental leave

Employee Share Plan

Pension Plan

Health Insurance

Mobility offer

Job summary

Henkel seeks a senior eCommerce strategist to shape the global marketplace strategy across marketplaces and owned platforms, translating priorities into regional growth levers and scalable playbooks. You will lead go-live criteria, success metrics and incubation of new initiatives with regional teams to ensure structured handovers and cross-functional alignment.

The role requires proven eCommerce leadership, deep KPI knowledge, and strong English skills, with opportunities across markets and

Qualifications

• University degree in Business Administration, Economics, Digital Business or related field.
• 5+ years of experience in eCommerce management, strategy or development.
• Proven track record in driving marketplace growth across markets and platforms.
• Strong understanding of eCommerce KPIs (traffic, conversion, content, shelf, retail media).
• Understanding of GenAI, LLMs, GEO in eCommerce content and journeys.
• Excellent English; other languages a plus.

Responsibilities

• Define global marketplace strategy across marketplaces and owned platforms.
• Establish go-live criteria, success metrics and scalable playbooks for new platforms and portfolio launches.
• Incubate new eCommerce initiatives by coordinating setup, enabling regional teams and preparing structured handover process.
• Govern global eCommerce standards across content quality, execution excellence and marketing investment performance.
• Identify and prioritize growth opportunities across platforms, markets and customer segments.
• Act as global counterpart for strategic eCommerce partners, ensuring commercial alignment and cross-functional execution.
• Strengthen digital shelf excellence, brand protection, search visibility and AI/GEO-ready product content across marketplace journeys.

Skills

eCommerce strategy

Multi-market growth

Analytical mindset

English proficiency

Cross-functional coordination

Education

University degree in Business Administration, Economics, Digital Business

Job description

Henkel seeks a senior eCommerce strategist to shape the global marketplace strategy across marketplaces and owned platforms, translating priorities into regional growth levers and scalable playbooks. You will lead go-live criteria, success metrics and incubation of new initiatives with regional teams to ensure structured handovers and cross-functional alignment.

The role requires proven eCommerce leadership, deep KPI knowledge, and strong English skills, with opportunities across markets and