Global E-Commerce Digital Marketing Manager

Freudenberg; Barcelona; Presencial; EUR 35.000 - 50.000; Jornada completa

Descripción de la vacante

A leading company in the cleaning solutions sector is seeking a Digital Marketing Specialist to drive lead generation and enhance brand visibility. The role involves managing digital campaigns, developing SEO strategies, and mentoring junior staff. Ideal candidates will have 4-5 years of experience in digital marketing, particularly in FMCG or B2B sectors, and a strong proficiency in analytics and digital marketing tools.

Formación

• Minimum 4-5 years of successful digital marketing experience.
• Proven track record of measurable improvements in lead generation.
• Proficiency in digital marketing tools and analytics.

Responsabilidades

• Develop data-driven strategies for lead generation and ROI.
• Manage digital campaigns and track KPIs.
• Mentor junior team members.

Conocimientos

Analytical Skills

SEO Expertise

Digital Marketing Expertise

Project Management

Communication

Educación

4-5 years in digital marketing (FMCG / B2B)

Herramientas

Digital Marketing Tools

Descripción del empleo

Working at Freudenberg : We will wow your world!

Responsibilities :

Key Responsibilities :

• Develop data-driven strategies to achieve significant increases in lead generation and ROI across all channels.
• Manage digital campaigns, setting and tracking KPIs (ROI, CPA).
• Create all e-commerce marketing materials, ensuring brand consistency.
• Develop and implement SEO-optimized content strategies.
• Analyze campaign performance and report monthly metrics.
• Collaborate with sales, product, and KAM teams.
• Optimize for SEO / SEM and manage influencer marketing campaigns.
• Conduct market research and adapt strategies based on insights.
• Mentor junior team members.

Additional Responsibilities :

• SEO / SEM : Optimize for visibility to achieve a 10% traffic increase.
• Market Research : Monitor trends and adapt strategies based on insights.
• Budget Management : Oversee a (Dollar Amount) budget to achieve (Percentage)% ROI with a + / - (Percentage)% variance.
• Stakeholder Engagement : Foster relationships to ensure consistent branding.
• Team Development : Mentor junior staff in SEO, social media, and analytics.
• Influencer Marketing : Manage campaigns and track ROI.

Qualifications :

Professional Experience & Education :

• Minimum 4-5 years of successful digital marketing experience (FMCG / B2B).
• Proven track record of measurable improvements in lead generation and brand awareness.
• Proficiency in digital marketing tools and analytics.
• Expertise in SEO-optimized content and integrated campaigns.

Specific Knowledge :

• E-commerce Expertise : Strong grasp of all e-commerce elements.
• Analytical Skills : Expert in analytical, statistical, and quantitative methods.
• Cross-Functional Networking : Proven ability to build networks to achieve marketing goals.
• Project Management : Proficient in project management methodologies.
• Compliance Knowledge : Strong understanding of relevant regulations (specify if applicable).
• Strategic thinking.
• Digital marketing expertise.
• Strong communication & influence.
• Decisive problem-solving.

The Freudenberg Group is an equal opportunity employer that is committed to diversity and inclusion. Employment opportunities are available to all applicants and associates without regard to race, color, religion, creed, gender (including pregnancy, childbirth, breastfeeding, or related medical conditions), gender identity or expression, national origin, ancestry, age, mental or physical disability, genetic information, marital status, familial status, sexual orientation, protected military or veteran status, or any other characteristic protected by applicable law.

Freudenberg Home and Cleaning Solutions Iberica S.L.U.

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