Global Customer Advocacy Strategy Lead

HP; Barcelona; Presencial; EUR 90.000 - 120.000; Jornada completa

Descripción de la vacante

HP in Barcelona seeks a Customer Advocacy Program Manager to own the global advocacy strategy, defining vision, roadmap, governance, and scalability frameworks for business impact. Not handling day-to-day operations, you will drive governance and strategic initiatives.

You will lead funnel, asset, sharepoint, reference, engagement platform, and governance programmes with senior stakeholders, shaping outcomes across Sales and Marketing.

Formación

• Master’s degree in Business or related field; 8+ years in customer advocacy or related field.
• Experience in B2B enterprise environment preferred.
• Track record of building and scaling advocacy programs.
• Proficiency in CRM systems (Salesforce, MS Dynamics).
• Familiarity with AI tools (Hey Marvin, Seismic, People AI).
• Power BI or similar reporting tools.

Responsabilidades

• Define funnel stages, criteria, and targets.
• Design funnel analytics framework and reporting structure.
• Set advocate progression milestones and success metrics.
• Establish governance for funnel process changes.
• Set content priorities and editorial themes.
• Define quality standards and brand guidelines.
• Approve editorial direction and content taxonomy.
• Align asset themes with sales messaging and business priorities.
• Define taxonomy and organization strategy for SharePoint.
• Set governance for content lifecycle.
• Approve library structure changes.
• Design information architecture framework.
• Define reference request process.
• Design reference tracking framework.
• Establish reference programme governance.
• Define gamification strategy and engagement model.
• Set platform requirements and success criteria.
• Design advocate recognition and rewards framework.
• Evaluate and approve platform vendors.
• Establish engagement metrics and program governance.
• Define and monitor Business Impact KPIs (TCV, pipeline influence, win rate).
• Partner with Sales leadership to embed advocacy into sales motions.
• Lead TCV impact dashboard development.
• Present business impact to senior stakeholders.
• Drive adoption metrics across Sales, Marketing, Pursuit.
• Establish Advocacy Council and governance model.
• Define decision-making frameworks and escalation paths.
• Lead quarterly strategy reviews and roadmap planning.
• Set programme-wide standards and policies.
• Own stakeholder alignment and communication cadence.
• Own agency relationships and partnerships.
• Manage contract worker oversight and performance.
• Negotiate agency contracts and terms.
• Set quality standards for agency deliverables.
• Approve vendor selection and onboarding.

Conocimientos

Strategic thinking

Programme leadership

Stakeholder influence

Cross-functional alignment

Data-driven

Communication

Storytelling

AI tools familiarity

CRM experience

Power BI

Educación

Master’s degree in Business or related field

Herramientas

Salesforce

MS Dynamics

Power BI

AI tools (Hey Marvin, Seismic, People AI)

Descripción del empleo

HP in Barcelona seeks a Customer Advocacy Program Manager to own the global advocacy strategy, defining vision, roadmap, governance, and scalability frameworks for business impact. Not handling day-to-day operations, you will drive governance and strategic initiatives.

You will lead funnel, asset, sharepoint, reference, engagement platform, and governance programmes with senior stakeholders, shaping outcomes across Sales and Marketing.