Global CRM Automation Leader

The Knot Worldwide; Barcelona; Híbrido; EUR 60.000 - 90.000; Jornada completa

Descripción de la vacante

The Knot Worldwide is seeking a Marketing CRM Automation Manager to lead global customer journeys across email, push, SMS, and in-app messaging. You will implement data-driven strategies using Salesforce Marketing Cloud and/or Braze, optimize lifecycle campaigns, and partner with Analytics, Product, and Marketing teams to deliver personalized experiences for couples planning their weddings.

You will build and analyze A/B tests, manage complex datasets, and ensure high deliverability and

Formación

• 3–5+ years of experience in CRM marketing automation.
• 1–3+ years with Salesforce Marketing Cloud and/or Braze.
• Working knowledge of SQL, HTML/CSS, AMPScript and Liquid for campaign development.

Responsabilidades

• Build, launch, and optimize customer journeys, campaigns, and automations across email, push, SMS, and in-app messaging.
• Develop and execute personalized, data-driven CRM programs and lifecycle journeys.
• Leverage customer data, Data Extensions, SQL, and audience segmentation for targeted campaigns.
• Utilize HTML, AMPScript, and Liquid to personalize CRM communications and templates.
• Collaborate with CRM Strategy to bring lifecycle campaigns to life.
• Design, execute, and analyze A/B tests to optimize campaigns and experiences.
• Monitor performance and provide insights to improve engagement and conversions.
• Build reporting to measure campaign effectiveness and support data-driven decisions.
• Work with Marketing, Analytics, Data Engineering, Martech, and CRM Ops teams on initiatives.

Conocimientos

CRM automation

Project management

Cross-functional collaboration

Communication

Herramientas

Salesforce Marketing Cloud

Braze

SQL

AMPScript

Liquid

HTML/CSS

Data Extensions

Descripción del empleo

The Knot Worldwide is seeking a Marketing CRM Automation Manager to lead global customer journeys across email, push, SMS, and in-app messaging. You will implement data-driven strategies using Salesforce Marketing Cloud and/or Braze, optimize lifecycle campaigns, and partner with Analytics, Product, and Marketing teams to deliver personalized experiences for couples planning their weddings.

You will build and analyze A/B tests, manage complex datasets, and ensure high deliverability and