Manager, Global CRM Marketing Automation

The Knot Worldwide; Barcelona; Presencial; EUR 60.000 - 90.000; Jornada completa

Descripción de la vacante

The Knot Worldwide is seeking a Marketing CRM Automation Manager to lead global customer journeys across email, push, SMS, and in-app messaging. You will implement data-driven strategies using Salesforce Marketing Cloud and/or Braze, optimize lifecycle campaigns, and partner with Analytics, Product, and Marketing teams to deliver personalized experiences for couples planning their weddings.

You will build and analyze A/B tests, manage complex datasets, and ensure high deliverability and

Formación

• 3–5+ years of experience in CRM marketing automation.
• 1–3+ years with Salesforce Marketing Cloud and/or Braze.
• Working knowledge of SQL, HTML/CSS, AMPScript and Liquid for campaign development.

Responsabilidades

• Build, launch, and optimize customer journeys, campaigns, and automations across email, push, SMS, and in-app messaging.
• Develop and execute personalized, data-driven CRM programs and lifecycle journeys.
• Leverage customer data, Data Extensions, SQL, and audience segmentation for targeted campaigns.
• Utilize HTML, AMPScript, and Liquid to personalize CRM communications and templates.
• Collaborate with CRM Strategy to bring lifecycle campaigns to life.
• Design, execute, and analyze A/B tests to optimize campaigns and experiences.
• Monitor performance and provide insights to improve engagement and conversions.
• Build reporting to measure campaign effectiveness and support data-driven decisions.
• Work with Marketing, Analytics, Data Engineering, Martech, and CRM Ops teams on initiatives.

Conocimientos

CRM automation

Project management

Cross-functional collaboration

Communication

Herramientas

Salesforce Marketing Cloud

Braze

SQL

AMPScript

Liquid

HTML/CSS

Data Extensions

Descripción del empleo

Manager, Global CRM Marketing Automation

Barcelona, Catalonia, Spain

What we do matters

At The Knot Worldwide, we champion celebration - and that starts with celebrating our people. Our employees are passionate dreamers, thoughtful doers, and lifelong learners who power meaningful moments for millions around the world. We’re united by authentic connection, shared purpose, and a deep commitment to the global community we serve. Here, flexibility and belonging go hand in hand with high performance. Driven by our core values, we believe the best ideas come from empowered teams: those who consistently collaborate with intention to design solutions, spark ideas, and drive impact. Our people are at the heart of our success.

About the Role and Team

The Knot Worldwide is seeking a passionate Marketing CRM Automation Manager to join our International CRM team. This role is ideal for a technically-minded marketer who enjoys bringing customer journeys to life through automation, personalization, and data-driven communication strategies.

As a key member of the CRM team, you will help build and execute customer journeys, campaigns, and automated programs across email, push notifications, SMS, and in‑app messaging for our international brands and markets. You will work closely with CRM Strategy, Product, Analytics, and Marketing teams to deliver highly personalized experiences that engage and guide couples throughout their wedding planning journey.

The ideal candidate combines strong marketing instincts with hands‑on technical expertise in Salesforce Marketing Cloud and/or Braze and is excited to grow their CRM automation and lifecycle marketing skills in a fast-paced, global environment.

This is an opportunity to transform customer and business data into meaningful customer experiences while helping scale best‑in‑class CRM programs across The Knot Worldwide's international portfolio.

Responsibilities

• Build, launch, and optimize customer journeys, campaigns, and automations across email, push, SMS, and in-app messaging using Salesforce Marketing Cloud and/or Braze.
• Develop and execute personalized, data-driven CRM programs, including behavioral triggers, lifecycle journeys, and automated engagement campaigns.
• Leverage customer data, Data Extensions, SQL, and audience segmentation to enable sophisticated targeting, personalization, and campaign execution.
• Utilize HTML, AMPScript, and/or Liquid to build, modify, and personalize CRM communications and templates.
• Partner closely with CRM Strategy Managers to brainstorm, build, and bring customer lifecycle campaigns and trigger-based programs to life.
• Design, execute, and analyze A/B tests across campaigns, journeys, and customer experiences to drive continuous optimization and performance improvements.
• Monitor campaign, channel, audience, and segment performance, providing insights and recommendations to improve engagement, conversion, and customer experience.
• Build and maintain reporting to measure campaign effectiveness and support data-driven decision making.
• Collaborate cross-functionally with Marketing, Brand Partnerships, Data Engineering, Martech, and CRM Operations teams to support new initiatives, launches, and customer engagement strategies.
• Serve as a Salesforce Marketing Cloud and/or Braze subject matter expert, helping support campaign execution and best practices across multiple international markets.

Successful Candidates have

• 3–5+ years of experience in CRM marketing automation, including building, testing, and deploying email, push, SMS, and in‑app messaging campaigns.
• 1–3+ years of hands‑on experience with Salesforce Marketing Cloud and/or Braze, including Journey Builder, Automation Studio, Data Extensions, audience segmentation, and campaign orchestration.
• Working knowledge of SQL, HTML/CSS, AMPScript and/or Liquid for campaign development, personalization, and automation.
• Experience building and optimizing customer journeys, triggered campaigns, and lifecycle marketing programs across multiple CRM channels.
• Strong understanding of email marketing best practices, deliverability, and compliance requirements, including CAN‑SPAM regulations.
• Experience designing, executing, and analyzing A/B tests to improve customer engagement and campaign performance.
• Ability to work with complex customer datasets to develop targeted audience segments and personalized customer experiences.
• Strong project management and organizational skills, with the ability to manage multiple priorities and deadlines in a fast-paced environment.
• Excellent verbal, written, and interpersonal communication skills, with a demonstrated ability to collaborate effectively across Marketing, Product, Analytics, Engineering, and Operations teams.
• A proactive, curious, and solutions-oriented mindset with a passion for learning, innovation, and continuous improvement.
• Experience working in a global organization or supporting multiple brands and markets is a plus.

What we love about you

• You Dream Big. You iterate and experiment to drive innovation.
• You Love Our Users. You keep our global community at the center of everything you do.
• You Do the Right Thing. You strengthen your team through respect, fairness, and inclusion.
• You Hustle Every Day. You favor urgency and own your outcomes.
• You Win Together. People are at the heart of our success and you play as a team.

This role is Together@TKWW-eligible and based near one of our office hubs. You’ll be expected to work in the office two days a week as part of our hybrid work model.

What you love about us

We believe in a wide range of holistic offerings to support our employees so that they can live our values day in and day out. From mental wellbeing, physical health and financial planning, to engaging perks and discounts, we are in the business of celebrating and supporting the moments that matter, both in and out of the office. We offer flexible vacation, generous parental leave, and prioritize initiatives that support the growth, development, and happiness of our people.

Together@TKWW is our approach to hybrid work

It’s designed to support how we work best: combining the flexibility we value with meaningful opportunities to connect in person. Whether a role is Together@TKWW-eligible or not, we believe in purposeful moments to come together, build strong relationships, and drive bold ideas forward.

• For Together@TKWW-eligible roles, this includes regular in-office time to foster collaboration and connection.
• For roles not eligible for in-office expectations, we support connection through virtual collaboration and intentional gatherings.

To facilitate in-person collaboration, we have office spaces in Barcelona, Spain; Delhi, India; Galway, Ireland; London, England; New York, NY; and Washington, D.C.

US Notice

The Knot Worldwide provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, or disability. In addition to federal law requirements, The Knot Worldwide complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. The Knot Worldwide expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status.

Privacy Notice

The Knot Worldwide (TKWW) processes your personal data to evaluate your application, based on the legal ground of taking steps prior to entering into a potential employment contract. Only the data strictly necessary for this purpose is collected. In some cases, your data may also be processed based on TKWW’s legitimate interests (e.g., to improve recruitment practices or manage candidate pools), to which you can object at any time. You have the right to access, rectify, or delete your data, and to object to certain uses. For more information, please consult our Privacy Policy.