Global CRM Audience Activation Lead - Hybrid

The Knot Worldwide; Barcelona; Híbrido; EUR 90.000 - 120.000; Jornada completa

Descripción de la vacante

The Knot Worldwide is seeking a CRM Audience Activation Lead to define and scale audience strategy across Email, SMS, Push, and in-product messaging. You’ll own segmentation, governance, and activation within Salesforce Marketing Cloud Advanced and Salesforce Data Cloud, driving intelligent, behavior-driven engagement globally.

Based in a hybrid setup with teams across the US, Europe and Asia, you’ll partner with Data, Enterprise Systems and Marketing to architect scalable models, enable faster

Formación

• 5+ years in CRM, Audience Strategy, Lifecycle Marketing, or Data Activation.
• Experience building scalable audience segmentation and targeting in CRM ecosystems.
• Strong knowledge of lifecycle marketing, journeys, and behavior-based personalization.
• Experience with marketing automation platforms and customer data platforms.

Responsabilidades

• Define and own the global audience strategy, segmentation framework, and activation approach across CRM channels (Email, SMS, Push, in-product messaging, etc.)
• Architect scalable audience models, reusable cohorts, and targeting logic that improve personalization, lifecycle performance, and operational efficiency
• Lead audience activation strategy within Salesforce Marketing Cloud Advanced and Salesforce Data Cloud, helping evolve CRM toward more intelligent, behavior-based engagement
• Partner with Enterprise Systems, Data Engineering, and CRM teams to shape audience infrastructure, data models, and activation capabilities
• Translate business objectives and lifecycle strategies into scalable audience solutions, segmentation requirements, and activation frameworks
• Establish audience governance standards, targeting methodologies, and validation processes that improve targeting accuracy while enabling faster execution
• Drive the adoption and operationalization of Data Cloud for segmentation, personalization, and cross-channel activation use cases
• Analyze audience and campaign performance trends to continuously optimize targeting strategies, lifecycle journeys, and personalization opportunities
• Lead audience experimentation frameworks, including cohort design, audience splits, and testing strategies to improve engagement and conversion outcomes
• Serve as the strategic CRM audience lead across Marketing, Product, Enterprise Systems, and Data teams, influencing prioritization and long-term CRM scalability
• Develop scalable operating processes and documentation that reduce operational friction and support global CRM growth across US and International markets

Conocimientos

CRM strategy

Lifecycle marketing

Stakeholder management

Cross-functional leadership

SQL knowledge

Educación

BA/BS degree

Herramientas

Salesforce Marketing Cloud

Salesforce Data Cloud

Segment

Snowflake

Descripción del empleo

The Knot Worldwide is seeking a CRM Audience Activation Lead to define and scale audience strategy across Email, SMS, Push, and in-product messaging. You’ll own segmentation, governance, and activation within Salesforce Marketing Cloud Advanced and Salesforce Data Cloud, driving intelligent, behavior-driven engagement globally.

Based in a hybrid setup with teams across the US, Europe and Asia, you’ll partner with Data, Enterprise Systems and Marketing to architect scalable models, enable faster