Global Category Manager - Integrated Media, Advocacy & Martech

Galderma; España; Presencial; EUR 30.000 - 50.000; Jornada completa

Descripción de la vacante

An established industry player in dermatology is seeking a Global Category Manager to lead integrated media strategies and procurement initiatives. This role offers the opportunity to work in a dynamic environment where you will manage relationships with stakeholders and suppliers, drive cost reduction, and contribute to impactful marketing efforts. As part of a diverse and inclusive team, you will have the chance to influence procurement strategies and ensure alignment with business objectives. Join a forward-thinking company that values innovation and personal growth while making a meaningful difference in the lives of consumers and healthcare professionals.

Formación

• Bachelor's or Master's degree in business and/or Procurement required.
• Extensive experience in Industrial or FMCG and/or Life Sciences companies.

Responsabilidades

• Design and implement strategic plans with clear KPIs.
• Negotiate terms with influencers and agencies for favorable agreements.
• Collaborate with marketing and product teams to define needs.

Conocimientos

Paid Media Knowledge

Communication Industry Expertise

Negotiation Skills

Stakeholder Management

Influencer Services Procurement

Marketing Subject Matter

Interpersonal Skills

Contract Management

Educación

Bachelor's Degree in Business

Master's Degree in Business

Herramientas

Media Dashboards

Martech Tools

Descripción del empleo

Galderma is the emerging pure-play dermatology category leader, present in approximately 90 countries. We deliver an innovative, science-based portfolio of premium flagship brands and services that span the full spectrum of the fast-growing dermatology market through Injectable Aesthetics, Dermatological Skincare and Therapeutic Dermatology. Since our foundation in 1981, we have dedicated our focus and passion to the human body's largest organ - the skin - meeting individual consumer and patient needs with superior outcomes in partnership with healthcare professionals. Because we understand that the skin shapes our lives, we are advancing dermatology for every skin story.

We look for people who focus on getting results, embrace learning and bring a positive energy. They must combine initiative with a sense of teamwork and collaboration. Above all, they must be passionate about doing something meaningful for consumers, patients, and the healthcare professionals we serve every day. We aim to empower each employee and promote their personal growth while ensuring business needs are met now and into the future. Across our company, we embrace diversity and respect the dignity, privacy, and personal rights of every employee.

At Galderma, we actively give our teams reasons to believe in our bold ambition to become the leading dermatology company in the world. With us, you have the ultimate opportunity to gain new and challenging work experiences and create an unparalleled, direct impact.

Further supporting our growth and innovation momentum, we are establishing a new Global Capability Center in Barcelona to deploy new capabilities to effectively support its global commercial and functional teams. Located in the upscale Eixample District in the heart of Barcelona, Galderma's Global Capability Center offers numerous possibilities for professional development such as exposure to global and cross-functional projects and access to global career opportunities.

Job Title:

Global Category Manager - Integrated Media, Advocacy & Martech

Location:

Barcelona, Spain (Hybrid)

Job Description

Indirect Procurement is part of Galderma Procurement managing the indirect spend as a total via matrixed organization (a Category cluster on the vertical axis and a Market Procurement set up on the horizontal axis, covering all Galderma Markets globally. We are on a Perform and Transform journey creating additional value for Galderma in general and Procurement more specifically. This makes Indirect Procurement fun to work in and good for professional learning opportunities in your career path.

Your mission:

Through category management, you deliver strategic stakeholder & supplier relationship management, build fit-for-purpose solutions enabling cost reduction and growth. You will be part of a highly engaged team always acting with integrity and a can-do attitude.

Key Responsibilities

1. Design, recommend & implement 1 to 3-years plan with clear KPIs
2. Facilitates category policies in cooperation with stakeholders
3. Develop a robust database of influencers and advocacy professionals
4. Spend Management & Demand: Price
5. Quantity expertise and gate keeping
6. Negotiate terms and conditions with influencers, agencies, and other stakeholders to secure favorable agreements.
7. Influencing / Leading Global, Regional, Local procurement network
8. Support business with internal audit for global suppliers
9. Collaborate with marketing, communications, and product teams to define advocacy and influencer needs.
10. Define requirements, lead the process of identifying, qualifying, ranking, selecting appropriate suppliers
11. Negotiations with key suppliers & contracting leveraging global volume
12. Jointly with stakeholders, lead business review process with strategic suppliers & review KPI (BRM)
13. Buying channel & S2P expertise & experience optimization

A) Global Paid DTC Media:

1. Run existing global Performance Remuneration Incentive Program (PRIP) operations across 35 markets, 3 Business Units with global media agency
2. Ownership & Management of Service KPI Tracking and Cost KPIs measurement and methodology
3. Ownership, governance and management of media audit scope, bonus-malus reconciliation, media audit results, recommendations and tracking
4. Co-lead SRM, by Region, on media performance in partnership with Agency global team and Global Marketing

B) Global Paid HCP Media: (USA only, Prescription Business Unit)

1. Own US HCP media agency contract & commercials, media savings methodology
2. Own Global / Regional ecommerce supplier relationships, contract & commercials and deliver SRM and performance tracking

D) Own all media 3rd party suppliers:

Brand Safety, Content SEO, Media Dashboards, Media Audit as it relates to

Skills & Qualifications

1. Bachelor's or Master's degree in business and / or Procurement
2. Marketing subject matter required
3. Paid Media knowledge a must
4. Understanding the synergy of Paid, Earned & Owned Media
5. Understanding of Martech
6. Strong know-how procuring KOLs, influencers services, social media services, e-commerce is required
7. Strong know-how in make or buy business cases articulation
8. Communication industry expertise
9. Extensive experience in an Industrial or FMCG and / or Life Sciences (i.e. Pharmaceutical) companies where the Procurement function is mature, performing and seen as strategic
10. Proven track record in managing contracts and negotiations within advocacy or digital marketing.
11. Proficiency in English (written and oral) / A second language is an asset
12. Experience working with Executive leadership teams and senior management
13. Compelling and persuasive communicator (oral and written) with excellent interpersonal skills and a high acumen to identify / assess business and financial opportunities with ability to motivate teams to produce superior results
14. Ability to influence both suppliers and internal / external stakeholders, and to lead impacting, and recognized as such, sourcing projects.

What we offer in return:

You will be working for an organization that embraces diversity & inclusion and believe we will deliver better outcomes by reflecting the perspectives of our diverse customer base.