Global Campaigns Lead

Celonis; Madrid; Presencial; EUR 50.000 - 70.000; Jornada completa

Descripción de la vacante

An established industry player is seeking a Global Campaigns Lead to spearhead innovative marketing initiatives. This role involves developing integrated campaigns that drive awareness and generate leads, collaborating with cross-functional teams to optimize results. The ideal candidate will have a strong background in B2B marketing, with proven experience in executing multi-channel campaigns based on data-driven insights. Join a dynamic team that empowers organizations to enhance their processes and achieve remarkable growth through strategic marketing efforts. If you're passionate about making an impact in a fast-paced environment, this opportunity is perfect for you.

Formación

• 8+ years in B2B Marketing, preferably in technology.
• 5+ years in executing global integrated campaigns.

Responsabilidades

• Develop and execute global marketing campaigns from concept to completion.
• Manage creation of campaign assets and targeted content.

Conocimientos

B2B Marketing

Global Integrated Campaigns

Project Management

Data Analysis

Cross-functional Collaboration

Strategic Thinking

Presentation Skills

Attention to Detail

Educación

Bachelor's Degree in Marketing or related field

Herramientas

Email Marketing Tools

Digital Marketing Platforms

Descripción del empleo

We're Celonis, the global leader in Process Mining technology and one of the world's fastest-growing SaaS firms. We believe there is a massive opportunity to unlock productivity by placing data and intelligence at the core of business processes - and for that, we need you to join us.

The Team: The Campaigns team is part of the Integrated Marketing team and works in close partnership with cross-functional colleagues including the broader go-to-market organization and marketing teams to devise, build, and execute integrated marketing campaigns and structured programs to drive awareness, generate and accelerate pipeline.

The Position: Reporting to the Director, Global Campaigns, the Global Campaigns Lead will be responsible for planning, building and executing global marketing initiatives across the full buyer’s journey:

The work you’ll do:

• Develop and deliver integrated global marketing campaigns from concept to completion that support business objectives and fuel established growth KPIs- strategy, planning, creating, testing, optimization, analysis, and reporting on results.
• Manage the creation and activation of campaign assets, tools, and targeted content including infographics, ebooks, articles, blogs, videos, and other customer-facing materials to build awareness, drive demand generation, and arm the GTM teams.
• Collaborate with the digital marketing team to execute digital campaigns (LinkedIn, email, programmatic ads, influencer marketing, etc).
• Create and maintain email nurture campaigns in partnership with content and email marketing teams.
• Partner with marketing operations to define, report, and interpret campaign results. Leveraging analytical insights to drive effective decisions and corrective action.
• Collaborate with cross-functional peers in field marketing, partner marketing, content, PR and communications, digital marketing, and product marketing, as well as sales and business development teams.

Requirements:

• Minimum of 8+ years in B2B Marketing; in the technology industry preferred
• 5+ years in global integrated campaigns
• Proven experience building and executing multi-channel marketing campaigns based on a foundation of data and analysis; optimizing reach, awareness, and nurture, and adjusting for optimization.
• Experience collaborating across multiple cross-functional teams and departments, building effective relationships to drive action and influence change.
• Strong project management skills including production schedules, stakeholder coordination, budgets, and agency/vendor oversight with the ability to work on multiple projects simultaneously.
• Ability to think strategically, prioritize tasks, execute with attention to detail, and consistently meet deadlines.
• Exceptional Business proficiency in English.
• Strong presentation skills and confidence in communicating with cross-functional leaders.

About Us:

Celonis helps some of the world’s largest and most esteemed brands make processes work for people, companies and the planet. With over 5,000 enterprise customer deployments across nearly every industry, the Celonis Process Intelligence Platform uses process mining and AI to give you a living digital twin of your business operation. It’s system-agnostic and without bias, and empowers companies to reduce waste, create value and benefit people across the top, bottom, and green lines. Since 2011, the Celonis platform has enabled its customers to identify more than $18 billion in value. Celonis is headquartered in Munich, Germany, and New York City, USA, with more than 20 offices worldwide.