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A leading company in Madrid seeks a Global Branding and Communications Manager to drive brand strategy and ensure cohesive communication across markets. The role involves collaborating with teams to enhance brand visibility and internal communication, requiring a minimum of five years of experience in branding and communications, preferably in a tech environment.
Job Application for Global Branding and Communications Manager (f / m / d) at Awin
Global Branding and Communications Manager (f / m / d)
Madrid, Madrid, Spain
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Purpose of Position
The Global Branding & Communications Manager
is responsible for driving the global brand strategy and overseeing all branding initiatives to ensure cohesive and consistent brand communication across all markets. Pivotal to driving business growth and maintaining a competitive edge, the role will shape our brand identity, build brand equity and loyalty, and expand our presence in the U.S. and global markets.
Reporting to the Global Head of Communications, you will be the branding and communications expert the rest of the business can rely on to provide carefully considered strategies to communicate our brand values and messaging as effectively as possible, both internally and externally.
Key Tasks
Branding & External Communications
Implement a central comprehensive global brand strategy created by our branding agency that aligns with our business objectives and drives brand awareness and loyalty
Align with all markets to tailor branding efforts regionally, but cohesively as one company
Align with internal teams to ensure consistent brand messaging in all external communications
Identify and capitalize on opportunities to increase the company’s visibility across all target markets through creative campaigns, storytelling, collaborations and PR
Lead and execute activities to maintain Awin’s brand reputation, including corporate announcements and Crisis Communication
Support brand sunsetting of subsidiaries to maintain brand equity
Collaborate with the Creative Lead on creative assets and brand guidelines, ensuring consistency across all platforms, aligning our visual identity with brand messaging.
Monitor brand perception through market research, surveys, and customer feedback to continually optimize brand strategies
Create quarterly, and annual brand health reports to monitor progress against KPIs
Internal Communication
Enhance the current internal communications function, creating and implementing a strategy to harmonise internal communication at Awin
Oversee the internal communications calendar, liaising with the internal communications stakeholders from each department to ensure all internal communications are aligned and sent at the right time to the right people through the right channel
Empower internal teams to create internal content encompassing Awin’s Values and in Awin’s tone of voice
Skills & Expertise
Professional experience :
A charismatic branding and communications specialist with minimum five years proven experience, preferably at a technology / software company
Thoughtful and compassionate copywriting skills across multiple channels
Confident and comfortable owning and driving forward multiple key projects and responsibilities
Comfortable liaising with senior stakeholders to consult on communication strategies
Strong analytical skills, able to report and optimise communication and strategies
Previous internal communication experience preferred
Previous experience working B2B and / or in a global team structure preferred
Personal skills :
Strategic and creative mindset
Personable
Calm under pressure
Team player
Our Offer
Flexi-Week and Work-Life Balance
We prioritise your mental health and wellbeing, offering you a flexible four-day Flexi-Week at full pay and with no reduction to your annual holiday allowance. We also offer a variety of different paid special leaves.
You will receive a monthly allowance to cover part of your running costs. In addition, we will support you in setting up your remote workspace appropriately.
Flexi-Office :
We offer an international culture and flexibility through our Flexi-Office and hybrid / remote work possibilities to work across Awin regions
Development
We’ve built our extensive training suite Awin Academy to cover a wide range of skills that nurture you professionally and personally, with trainings conveniently packaged together to support your overall development.
Established in 2000, Awin is proud of our dynamic, social and inclusive culture.
Like all businesses, we’ve had to adapt and nurture our culture in a virtual environment. Our virtual ‘Life @ Awin’ hub brings our colleagues from across the globe together for various social activities.
Diversity & Inclusion are paramount to us, and we proudly pursue and hire diverse team members. We champion uniqueness and authenticity; this is who we are at our core. Our network of affiliate partnerships are diverse and transparent, as are the employees powering our vision to build the world’s leading open partner ecosystem. We welcome all backgrounds, identities, and experiences. If you need support at any point in the application or interview process, please let us know.
Apply now to begin the next stage of your career at a progressive company that supports both your professional and personal development.
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