European Brand Manager: Growth & Activation

Grupo Bimbo; Barcelona; Presencial; EUR 65.000 - 90.000; Jornada completa

Descripción de la vacante

Grupo Bimbo is seeking a Brand Manager EU to accelerate growth across multiple markets. You will translate the European brand strategy into clear priorities and work with local teams, distributors, and agencies to build locally relevant brand positions.

The role requires FMCG brand management experience, fluency in English and Spanish, strong analytics, and budget ownership. You will lead campaigns, innovations, and monitor performance to drive market share.

Formación

• Bachelor’s degree in marketing, business, economics, or related field.
• Master’s degree is a plus.
• FMCG brand management experience required.
• Fluent English and Spanish.
• Experience with influencer, social, experiential activations.

Responsabilidades

• Lead the annual brand plan for the assigned territory, translating European strategy into market priorities, growth levers, activations, and investment choices.
• Build a deep understanding of consumers, channels, competitors, retailers, distributors, and category dynamics to identify growth opportunities and risks.
• Develop and execute integrated marketing campaigns across media, digital, influencer, shopper, PR, experiential, and in-store activation plans.
• Partner with sales, distributors, and category management to strengthen distribution, visibility, promo execution, assortment, and market-specific growth plans.
• Manage innovation, renovation, and limited-edition launches, coordinating business cases, local adaptation, timelines, codification, and launch readiness.
• Track brand, business, and campaign performance, converting data into clear recommendations and corrective actions.
• Own and control the marketing budget for the assigned territory, ensuring efficient allocation and post-evaluation of investments.
• Coordinate external agencies, distributors, and internal stakeholders to deliver projects on time, on budget, and per brand guidelines.

Conocimientos

Brand strategy

Brand management

Marketing analytics

Budget ownership

Campaign planning

Cross-functional leadership

Project management

Agency coordination

Consumer insights

Educación

Bachelor’s degree in marketing, business, economics, or related field

Master’s degree is a plus

Descripción del empleo

Grupo Bimbo is seeking a Brand Manager EU to accelerate growth across multiple markets. You will translate the European brand strategy into clear priorities and work with local teams, distributors, and agencies to build locally relevant brand positions.

The role requires FMCG brand management experience, fluency in English and Spanish, strong analytics, and budget ownership. You will lead campaigns, innovations, and monitor performance to drive market share.