Global B2B Digital Marketing & Communications Lead

Intracon Marketing Solutions; Sant Cugat del Vallès; Hybrid; EUR 42,000 - 60,000; Full time

Benefits offered by this job

Pluxee meals

Urban Sports

Wellness activities

Free language training

Hybrid work model

Job summary

Intracon is seeking a Digital Marketing & Communications Specialist to own digital and social media projects for international B2B companies, including a world-leading technology brand, across multiple countries. You will run programs end to end: launches, executive events, go-to-market and partner campaigns, and internal adoption initiatives.

The role emphasizes business outcome focus, autonomy, and hands-on delivery, collaborating with clients and internal teams in a hybrid setup from Sant

Qualifications

• 3–5 years in digital marketing, social media or communications in B2B (agency, consulting or in-house).
• Demonstrable experience in social media (organic; criteria on paid).
• Real client-facing experience: presented and defended work in front of clients.
• Ability to turn a brief into a strategy and a plan, not only to execute tasks.
• C1-level English and excellent Spanish.
• AI integrated into the way you work.

Responsibilities

• Analyze each client's market, competitors and digital presence, and translate findings into a prioritized action plan.
• Define and manage the digital and social media plan for each program: objectives, audiences, channels, messages and KPIs.
• Decide which content goes to which audience and channel, and adapt the client's value proposition to each market.
• Produce communications and content: social media, newsletters, mailings, web content and partner assets.
• Develop campaign and sales support materials by industry, consistent with each program's narrative.
• Design the digital journey around launches and events, from the first touchpoint to post-event follow-up: landing pages, lead generation and webinars.
• Develop co-marketing programs and digital toolkits that help channel partners take the client's message to market consistently.
• Bring sound judgment on paid activity and guide the specialists who run it.
• Present plans, results and recommendations to your client contacts, and challenge their approach when the data points elsewhere.
• Coordinate designers, freelancers and internal teams on your projects so that every piece serves the plan.
• Use AI as a daily tool to speed up research, analysis and content.

Skills

B2B marketing

Social media

Client facing

English C1

Tools

AI tools

Job description

Intracon is seeking a Digital Marketing & Communications Specialist to own digital and social media projects for international B2B companies, including a world-leading technology brand, across multiple countries. You will run programs end to end: launches, executive events, go-to-market and partner campaigns, and internal adoption initiatives.

The role emphasizes business outcome focus, autonomy, and hands-on delivery, collaborating with clients and internal teams in a hybrid setup from Sant