Gestor de Management

Randstad Professionals; Madrid; Presencial; EUR 40.000 - 60.000; Jornada completa

Descripción de la vacante

A leading company in the marketing sector is seeking a Calendar Manager to define and lead marketing strategies in Iberia. The role requires a strategic thinker with a strong background in marketing management and team leadership. You will be pivotal in driving brand relevance, growth, and implementing promotional campaigns effectively.

Formación

• At least 2 years of experience as a Marketing Manager leading a team.
• Experience in developing marketing objectives and strategies.

Responsabilidades

• Define and lead marketing strategy related to product portfolio and promotional innovation.
• Develop and recommend marketing objectives, strategies, and detailed marketing plans.
• Lead cross-functional teams to implement marketing strategies.

Conocimientos

Digital knowledge

Business strategy development

Marketing performance reporting

Educación

Bachelor's or Master in Business Management / Administration

Descripción del empleo

As a Calendar Manager, and as part of the Marketing team, you will directly report to the Iberia Head of MKT. The Calendar Manager will be responsible for defining and leading all of the marketing strategy related to product portfolio and promotional innovation to ensure the consistent and timeless relevance of the brand in Iberia and meet business and profit growth for the next years to come. This role is also a key pivot of business intelligence.

Develop and recommend marketing objectives, strategies, budgets and plans designed to achieve approved growth, revenue, profit targets and key brand growth indicators (including detailed marketing plans featuring advertising, promotion, product mix, pricing, channel, etc). Design an 18 months tested promotional calendar pipeline to enable effective execution and maximization of marketing / sales programs.

Report on sales / marketing performance against forecast and recommend and implement approved corrective action activities.

Lead and approve all market research projects, monitor and evaluate Agency(s) performance, and recommend changes as appropriate. Be responsible for the insight ecosystem of the business to drive business and brand intelligence.

Lead the menu vision from strategic definition to implementation to serve growth of the business and the brand over time. Lead cross-functional teams working on new concepts, new category entry points layers, omnichannel relevance, day parts relevance, including timeline and budget management. Provide specific recommendations on new products, line extensions, packaging changes, etc. Interact with all departments and franchise organizations to develop consumer insight driven business solutions, including test markets for major new product ideas and value initiatives.

Co-lead adboard and lead the marketing side of key meetings with franchisees and cross-functional teams (such as Spend Smarter meeting or BYA meeting) to provide business updates, best practices, and planning details for promotional calendars.

Bachelor's or Master in Business Management / Administration along with good Digital knowledge.

At least 2 years’ experience as Marketing Manager leading a team of highly talented junior marketers.