Gestión De Redes Sociales (Comunicación)

Domestiko.Com; Fuenlabrada; Hybride; EUR 50 000 - 70 000; Plein temps

Avantages offerts par ce poste

Stock options

Health insurance

Pension plan

Daily 24 vacation days

Résumé du poste

P&G está buscando un Community Manager estratégico y creativo para liderar el programa de influencer y comunidad en España, con foco en engagement y conversaciones de marca. Serás la voz de la marca, gestionando partnerships, contenido y optimización de campañas en plataformas como TikTok, Instagram y YouTube.

Trabajarás con equipos de Brand, Media y PR, aplicando estrategias globales de forma local y contribuyendo a conversaciones de consumidor y crecimiento de la comunidad en España.

Qualifications

• Experiencia en influencer marketing o partnerships similar.
• Gestión de campañas con foco en ROI y resultados medibles.
• Nivel alto de redacción y storytelling en español.

Responsabilités

• Liderar la estrategia y ejecución de influencer marketing a nivel local.
• Identificar, evaluar y onboard de creadores de distintas categorías.
• Gestionar entregables de campañas, Briefing, contenido y ROI.
• Impulsar la participación y engagement a través de la comunidad.
• Analizar métricas y generar informes de rendimiento.
• Colaborar con Brand, Marketing y Creativo para alinear contenidos.

Connaissances

Influencer marketing

Creator partnerships

Spanish & English

Budget management

Performance analysis

Communication

Description du poste

About the Role

Nuestro cliente busca un Community Manager creativo y estratégico para gestionar su presencia en redes sociales y comunidades online en Madrid . Serás la voz de la marca, encargado de crear contenido atractivo, interactuar con nuestra audiencia y fomentar una comunidad activa y comprometida. Si te apasiona la comunicación digital, tienes un profundo conocimiento de las últimas tendencias en redes sociales y buscas un rol dinámico donde puedas implementar tu creatividad, esta es tu oportunidad. Contribuirás a fortalecer nuestra imagen de marca y a mejorar la relación con nuestros seguidores y clientes.

Key Responsibilities

• Crear, programar y publicar contenido relevante y atractivo para las diferentes plataformas sociales (Facebook, Instagram, Twitter, LinkedIn, TikTok, etc.).
• Interactuar con la comunidad, respondiendo a comentarios, mensajes y consultas de forma rápida y profesional.
• Monitorizar la actividad de la marca en redes sociales y el sentimiento de la audiencia.
• Desarrollar e implementar estrategias de engagement para aumentar la participación y el alcance.
• Analizar las métricas de redes sociales y elaborar informes periódicos de rendimiento.
• Colaborar con los equipos de marketing y diseño para asegurar la coherencia de la comunicación.

Requirements

• Experiencia previa demostrable como Community Manager o en un rol similar de gestión de redes sociales.
• Excelentes habilidades de redacción , edición de contenido y storytelling.
• Profundo conocimiento de las principales plataformas de redes sociales y sus herramientas de gestión.
• Capacidad para crear contenido visual atractivo (básico de diseño/vídeo).
• Habilidades analíticas para interpretar métricas y extraer conclusiones.
• Residencia en Madrid o disponibilidad para trabajar de forma híbrida.

Benefits

• Salario competitivo y oportunidades de desarrollo profesional.
• Formación continua en marketing digital y gestión de redes sociales.
• Ambiente de trabajo dinámico y colaborativo.
• Acceso a herramientas y tecnologías de vanguardia para la gestión de redes.
• Posibilidad de participar en campañas innovadoras y proyectos creativos.

Job Details

MADRID GENERAL OFFICE
Full time
R
Job Location
MADRID GENERAL OFFICE
Job Description
Passionate about growing brands through creators, culture, and conversation? Join us as we take this capability to the next level at P&G. We're building a new Influencer & Community team within our Brand organization - and you'll be at the heart of it, playing a central role in how our brands come to life through creator partnerships, relevant content and real consumer conversations across Spain . Overview of the role: As Influencer & Community Manager you'll own end-to-end influencer partnerships, strategy and execution - from insight generation and talent selection to content delivery and performance optimisation - driving brand relevance, trust, and measurable impact across P&G's portfolio. Alongside this, you will also ensure these creator-led moments continue to live beyond campaigns, contributing to ongoing conversation, advocacy, and community engagement across platforms like TikTok, Instagram, YouTube, and Reddit. Working closely with Brand, Media, and PR teams, you'll bring global strategies to life in a way that is locally relevant, culturally sharp, and built to perform. You'll also help shape how we use cutting‑edge tools and AI to unlock the next generation of brand building. This is a hands‑on role for someone who understands creator culture, platform dynamics and how to turn content and conversation into growth .

What You'll Do Influencer & Creator Strategy & Execution

• Lead locally relevant execution of influencer, KOL, and expert strategies, in line with regional guidance
• Identify, vet and onboard creators across tiers (micro, macro, celebrity, experts)
• Build and manage relationships with creators, agents, and talent partners
• Own campaign delivery end-to-end: briefing, content, rollout, budget management with ROI focus, performance analysis and optimisation

Community Engagement & Advocacy

• Engage with audiences across key platforms, bringing campaigns to life through real‑time conversation and turn creator content into ongoing engagement and advocacy
• Monitor sentiment, manage risks and elevate issues where required
• Develop and maintain community guidelines, response frameworks, and escalation protocols
• Drive UGC and advocacy programmes , encouraging participation and amplifying consumer voices

Content & Social Ecosystem Integration

• Collaborate with Brand and Creative teams to shape social‑first content strategies and calendars, ensuring influencer, UGC, and brand content work together as a connected ecosystem
• Identify high‑performing content for cross‑channel amplification (organic + paid)
• Contribute to development of authentic, platform‑native content formats and support creation of low‑fi, socially native reactive content where needed

Social Listening, Trends & Insights

• Monitor social conversations, trends, and competitor activity
• Leverage social listening and AI tools (e.g., internal tools, platform dashboards) to generate insights
• Translate insights into actionable recommendations for content, creators, and campaigns and share learnings and best practices across local and regional teams

Governance, Compliance & Best Practices

• Ensure all content and partnerships align with brand guidelines, platform best practices, and Spain advertising regulations
• Provide guidance to internal teams and creators on disclosure and compliance standards

What we offer you

• Competitive salary + flexible benefits.
• Employee stock ownership and savings plan with company contributions.
• Health insurance, pension plan , and life insurance.
• 24 vacation days .
• Relocation support if needed .
• Continuous learning and development opportunities .
• Meaningful work from Day 1: The opportunity to work with some of the world's most recognized consumer brands and help shape how they connect with the next generation of consumers.
• Flexibility: We operate a flex at work approach, with flexibility built into the role. Our teams spend 3 days of their week collaborating in our offices. This is balanced with 2 of their days spent on focused work which most tend to do from home
• This role is based in our Madrid Office in Alcobendas . There is free on‑site parking with access to dedicated electric vehicle charging points.

Job Qualifications

• Experience in influencer marketing, creator partnerships, or social media. Exposure to health/beauty, or consumer brands is an advantage
• Professional proficiency in spoken and written Spanish and English.
• Proven record of managing end‑to‑end influencer campaigns, from briefing through to reporting
• Strong understanding of the Spain creator landscape and platform dynamics
• Ability to connect creator storytelling with broader brand engagement
• Data‑driven mindset, with the ability to analyze performance and optimize campaigns
• Experience managing budgets and delivering measurable results (engagement, awareness, conversion)
• Ability to balance strategic thinking with hands‑on execution
• Strong communication and collaboration skills in fast‑paced, multi‑stakeholder environments
• Genuine enthusiasm for the Consumer Goods industry, staying updated on trends and emerging creators, products and brands.

At P&G #weseeequal We are an equal opportunity employer and value diversity at our company. At P&G we strive to build a culture where everyone feels welcome, included, and able to bring their full selves to work. We ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process. Please click here if you require an accommodation during the application process. Please make sure to wait to hear back from us regarding your accommodation before proceeding with the online assessment, we thank you in advance for your patience.

Job Schedule
Full time

P&G was founded over 180 years ago as a simple soap and candle company. Today, we’re the world's largest consumer goods company and home to iconic, trusted brands that make life a little bit easier in small but meaningful ways. We’ve spanned three centuries thanks to three simple ideas: leadership, innovation and citizenship. The insight, innovation and passion of talented teams has helped us grow into a global company that is