Influencer and Community Brand Manager

Procter & Gamble; Madrid; Presencial; EUR 60.000 - 90.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Competitive salary

Stock ownership and savings plan

Health insurance

Pension plan

Life insurance

26 vacation days

Relocation support

Learning and development opportunities

Descripción de la vacante

Procter & Gamble in Madrid is seeking an Influencer & Community Manager to own end-to-end influencer partnerships, strategy and execution, from briefing to performance analysis, and to drive brand relevance through creator-led moments across Spain.

You will collaborate with Brand, Media and PR teams, shape social-first content, monitor trends, and ensure governance and compliance while expanding advocacy and community engagement.

Formación

• Experience in influencer marketing, creator partnerships, or social media.
• Exposure to health/beauty or consumer brands is an advantage.
• Professional proficiency in Spanish and English.
• Proven end-to-end influencer campaigns from briefing through reporting.
• Strong understanding of Spain creator landscape and platform dynamics.
• Ability to connect creator storytelling with broader brand engagement.
• Data-driven mindset with ability to analyze performance and optimize campaigns.
• Experience managing budgets and delivering measurable results.
• Balance strategic thinking with hands-on execution.
• Strong communication and collaboration in fast-paced environments.
• Genuine enthusiasm for the Consumer Goods industry and trends.

Responsabilidades

• Influencer & Creator Strategy & Execution: lead local strategies, vet and onboard creators, manage end-to-end delivery.
• Community Engagement & Advocacy: drive real-time conversation and ongoing engagement.
• Content & Social Ecosystem Integration: shape social-first content and cross-channel amplification.
• Social Listening, Trends & Insights: monitor conversations and translate insights into actions.
• Governance, Compliance & Best Practices: ensure brand and platform guidelines and disclosures.

Conocimientos

Influencer marketing

Creator partnerships

Social media

Bilingual Spanish/English

Campaign management

Budgeting

Data-driven

Communication

Collaboration

Descripción del empleo

Job Location MADRID GENERAL OFFICE

Passionate about growing brands through creators, culture, and conversation? Join us as we take this capability to the next level at P&G. We’re building a new Influencer & Community team within our Brand organization — and you’ll be at the heart of it, playing a central role in how our brands come to life through creator partnerships, relevant content and real consumer conversations across Spain.

Overview of the role

As Influencer & Community Manager you’ll own end-to-end influencer partnerships, strategy and execution — from insight generation and talent selection to content delivery and performance optimisation — driving brand relevance, trust, and measurable impact across P&G’s portfolio. Alongside this, you will also ensure these creator-led moments continue to live beyond campaigns, contributing to ongoing conversation, advocacy, and community engagement across platforms like TikTok, Instagram, YouTube, and Reddit. Working closely with Brand, Media, and PR teams, you’ll bring global strategies to life in a way that is locally relevant, culturally sharp, and built to perform. You’ll also help shape how we use cutting-edge tools and AI to unlock the next generation of brand building. This is a hands‑on role for someone who understands creator culture, platform dynamics and how to turn content and conversation into growth.

What You’ll Do

Influencer & Creator Strategy & Execution

Lead locally relevant execution of influencer, KOL, and expert strategies, in line with regional guidance Identify, vet and onboard creators across tiers (micro, macro, celebrity, experts) Build and manage relationships with creators, agents, and talent partners Own campaign delivery end-to-end: briefing, content, rollout, budget management with ROI focus, performance analysis and optimisation

Community Engagement & Advocacy

Engage with audiences across key platforms, bringing campaigns to life through real-time conversation and turn creator content into ongoing engagement and advocacy Monitor sentiment, manage risks and elevate issues where required Develop and maintain community guidelines, response frameworks, and escalation protocols Drive UGC and advocacy programmes, encouraging participation and amplifying consumer voices

Content & Social Ecosystem Integration

Collaborate with Brand and Creative teams to shape social-first content strategies and calendars, ensuring influencer, UGC, and brand content work together as a connected ecosystem Identify high-performing content for cross-channel amplification (organic + paid) Contribute to development of authentic, platform-native content formats and support creation of low-fi, socially native reactive content where needed

Social Listening, Trends & Insights

Monitor social conversations, trends, and competitor activity Leverage social listening and AI tools (e.g., internal tools, platform dashboards) to generate insights Translate insights into actionable recommendations for content, creators, and campaigns and share learnings and best practices across local and regional teams

Governance, Compliance & Best Practices

Ensure all content and partnerships align with brand guidelines, platform best practices, and Spain advertising regulations Provide guidance to internal teams and creators on disclosure and compliance standards

What we offer you

• Competitive salary + flexible benefits.
• Employee stock ownership and savings plan with company contributions.
• Health insurance, pension plan, and life insurance.
• 24 vacation days.
• Relocation support if needed.
• Continuous learning and development opportunities.

Meaningful work from Day 1

The opportunity to work with some of the world’s most recognized consumer brands and help shape how they connect with the next generation of consumers.

Flexibility

We operate a flex at work approach, with flexibility built into the role. Our teams spend 3 days of their week collaborating in our offices. This is balanced with 2 of their days spent on focused work which most tend to do from home

This role is based in our Madrid Office in Alcobendas. There is free on-site parking with access to dedicated electric vehicle charging points.

Job Qualifications

• Experience in influencer marketing, creator partnerships, or social media.
• Exposure to health/beauty, or consumer brands is an advantage.
• Professional proficiency in spoken and written Spanish and English.
• Proven record of managing end-to-end influencer campaigns, from briefing through to reporting.
• Strong understanding of the Spain creator landscape and platform dynamics.
• Ability to connect creator storytelling with broader brand engagement.
• Data-driven mindset, with the ability to analyze performance and optimize campaigns.
• Experience managing budgets and delivering measurable results (engagement, awareness, conversion)
• Ability to balance strategic thinking with hands‑on execution
• Strong communication and collaboration skills in fast‑paced, multi‑stakeholder environments
• Genuine enthusiasm for the Consumer Goods industry, staying updated on trends and emerging creators, products and brands.

At P&G #weseeequal

We are an equal opportunity employer and value diversity at our company.

At P&G we strive to build a culture where everyone feels welcome, included, and able to bring their full selves to work.

We ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process.

Job Schedule

Full time

Job Number

R000158968

Job Segmentation

Experienced Professionals

P&G was founded over 180 years ago as a simple soap and candle company. Today, we’re the world’s largest consumer goods company and home to iconic, trusted brands that make life a little bit easier in small but meaningful ways. We’ve spanned three centuries thanks to three simple ideas: leadership, innovation and citizenship. The insight, innovation and passion of talented teams has helped us grow into a global company that is governed responsibly and ethically, that is open and transparent, and that supports good causes and protects the environment. This is a place where you can be proud to work and do something that matters.