GEO Specialist

Foundation; España; On-site; EUR 50,000 - 60,000; Full time

Benefits offered by this job

Profit-sharing

Performance bonus

Job summary

Foundation seeks a GEO Specialist to support strategy and execution of Generative Engine Optimization programs for a portfolio of B2B clients. The role focuses on on-site content planning and Reddit distribution, contributing to strategic engagements, content planning and performance reporting.

The ideal candidate will perform GEO research, leverage Profound and Ahrefs for analysis, and help build client-facing reports and playbooks.

Qualifications

• Research prompts and content gaps for client audiences
• Support AI visibility benchmarking and reporting
• Develop GEO strategies and client-facing assets

Responsibilities

• Research GEO prompts, questions and content gaps for each client
• Support analysis using GEO tools such as Profound and Ahrefs
• Contribute to AI visibility benchmarking and client reporting assets
• Assist in development and maintenance of GEO strategies and scopes
• Create content plans to support AI citation and GEO alignment
• Audit existing client content for GEO alignment and flag restructuring opportunities
• Collaborate with writing and strategy teams to ensure executable content plans
• Develop and manage Reddit strategies to build client visibility and presence
• Identify right subreddits, angles and participation strategies per client
• Plan platform-native content to earn upvotes and citations
• Support authentic Reddit presence including organic participation and branded posts
• Track client KPIs including AI visibility, citation share and Reddit engagement
• Contribute to performance reports with actionable insights
• Support testing across content formats and subreddit selection
• Collaborate with cross-functional teams to align Reddit and on-site activity

Skills

GEO research

Ahrefs

Profound

Content planning

Tools

Ahrefs

Profound

Job description

GEO Specialist

The GEO Specialist supports the strategy and execution of Generative Engine Optimization programs for a portfolio of B2B clients. This role works predominantly across on-site content planning and Reddit distribution (the two primary channels through which Foundation builds AI visibility) contributing to strategic engagements, content planning, and performance reporting.

KEY RESPONSIBILITIES

GEO Research & Execution

• Research and document the prompts, questions, and content gaps that matter most for each client's audience and competitive position.
• Support analysis using GEO tools such as Profound, Ahrefs, and more.
• Contribute to AI visibility benchmarking - tracking how clients are cited across LLMs and the AI Search space relative to competitors.
• Assist in the development and maintenance of GEO strategies, execution scopes, and client-facing reporting assets.

On-Site Content Planning & Support

• Create content plans which support AI citation
• Audit existing client content for GEO alignment and flag restructuring opportunities that could improve AI Visibility.
• Collaborate with writing and strategy teams to ensure content plans are executable and successful

Reddit Strategy

• Develop and manage Reddit strategies that build client visibility & presence in the community content sources AI models reference.
• Identify the right subreddits, content angles, and participation strategies for each client's audience and objectives.
• Plan platform-native content that earns upvotes & citation - understanding what Reddit culture demands vs. what traditional marketing assumes.
• Support the strategy which drives authentic Reddit presence including organic participation, strategic comment engagement, and branded posts where appropriate.

Performance & Reporting

• Track client KPIs including AI visibility, citation share, share of voice, AI referral traffic, prompt coverage, and Reddit engagement metrics.
• Contribute to regular performance reports with clear documentation of what's working, what isn't, and what to test next.
• Support ongoing testing across content formats, subreddit selection, post framing, and content structure.

Cross-Channel Integration

• Collaborate with creative, SEO, and senior GEO team members to ensure Reddit and on-site activity supports broader channel strategies.
• Surface audience insights - trending topics, community sentiment, competitive signals - and feed them into client content planning.
• Participate in client content audits and strategy sessions with a GEO and AI Visibility lens.

HOW SUCCESS IS MEASURED

Execution Quality

• Post-handoff survey: senior strategists and execution teams rate brief clarity and deliverable quality 1-5 (target ≥4).
• No more than 1 significant rework cycle per deliverable triggered by unclear or incomplete work.

Client Satisfaction

• Client NPS score within 4 weeks of initial strategy delivery (target ≥8).
• QBR question: "How confident are you in the strategic direction?" (1-5, target ≥4.5).

Growth Toward Strategist

• Demonstrated expansion of skills into adjacent areas (technical SEO, social strategy, earned media) via PDP milestones.
• Contribution of at least one reusable internal framework or playbook per quarter.
• Ability to contribute meaningfully to client strategy presentations within 6 months.
• Showcased presentation confidence & client facing, consultative ability.

Compensation

• Base salary $50k-60k CAD depending on experience and location
• Variable compensation: team performance bonus and company-wide profit-sharing