General Manager, Spain

Eucalyptus; Barcelona; On-site; EUR 90,000 - 150,000; Full time

Job summary

Eucalyptus is seeking a General Manager for Juniper Spain, based in Barcelona, to launch and grow the local business from zero. You will own the product experience, operations, and local team, reporting to international leadership.

You will shape the customer journey and ensure high-quality service while driving sustainable growth. You’ll work with a centralized growth engine while building a strong local presence, partnerships, and brand relevance in Spain.

Qualifications

• Led market launches in high-growth consumer businesses.
• Defined operating model, customer experience and teams for growth.
• Able to translate strategy into executable plans under uncertainty.
• Experienced in hiring and scaling organisations.
• Commercially minded with strong focus on unit economics.

Responsibilities

• Define what makes Juniper win in Spain and what a great customer experience looks like locally.
• Own retention, engagement and customer outcomes, from onboarding through to long-term loyalty.
• Improve the end-to-end customer journey, ensuring a seamless experience from consultation through to treatment.
• Build the local operating model, systems and processes required to scale while maintaining quality.
• Hire, develop and lead a high-performing local team.
• Partner with central product, growth and clinical teams to localise the experience for Spanish consumers.
• Own local operational performance, service quality and unit economics.
• Build local partnerships, community and brand relevance within the Spanish market.
• Act as the voice of the customer and market, influencing product and business decisions across the organisation.

Skills

Leadership

Market launch

Team building

Strategic thinking

Operations management

Customer experience

Job description

About Eucalyptus

We're on a mission to make good health last a lifetime. More than 1 billion people live with obesity worldwide, driving preventable chronic conditions. We're here to build better long-term care.

Eucalyptus is now part of Hims & Hers, the global leader in personalised health and wellness.

Euc is the company behind Juniper, one of the world's largest weight-management programs combining GLP-1 medication with personalised nutrition, movement support, and clinician-led care from prescribers, nurses, health coaches, pharmacists, and dietitians. Our published clinical research shows that our combined clinical and behavioural approach helps patients lose significantly more weight during their treatment with Juniper by four times.

Our Growth Story:

• Supporting patients living with obesity across our 5 markets
• Received selective NICE endorsement to provide services to the NHS
• Tailored our offering to thousands of patients in Australia, the UK, Germany, Japan and Canada.

WHAT'S NEXT

Spain is one of our next major growth markets and this is the first senior hire we're making on the ground. We're looking for someone who wants to build something meaningful from scratch and define what great looks like as we scale.

We're running Spain on a deliberately centralised model. Buying, creative and performance marketing run from our central growth team. Commercial strategy and special projects sit centrally too. That leaves the GM free to do the part that actually wins a market like this: build a product patients love and the operations that deliver it, day after day. You'd be based in Spain, most likely Barcelona.THE ROLE

THE ROLE

This is a leadership role. You'd be the General Manager for Juniper Spain, leading the launch from zero and owning the local business as it grows. You'd report into our international leadership team.

From day one you own the local product experience and the operations behind it. That means what a great Juniper looks like in Spain, how reliably patients get a high-quality experience, and the unit economics that make it work. You'd build and lead a small local team over time. The growth engine sits centrally, so your focus is the service, the operations and the people.

WHAT YOU'LL BE DOING

• Define what makes Juniper win in Spain and what a great customer experience looks like locally.
• Own retention, engagement and customer outcomes, from onboarding through to long-term customer loyalty.
• Improve the end-to-end customer journey, ensuring a seamless experience from consultation through to treatment.
• Build the local operating model, systems and processes required to scale whilst maintaining quality.
• Hire, develop and lead a high-performing local team.
• Partner closely with central product, growth and clinical teams to localise the experience for Spanish consumers.
• Own local operational performance, service quality and unit economics.
• Build local partnerships, community and brand relevance within the Spanish market.
• Act as the voice of the customer and market, influencing product and business decisions across the wider organisation.

WHAT WE'RE LOOKING FOR

• You've built and scaled something before. Most likely you've spent time in a high-growth consumer business such as mobility, marketplaces, food delivery or quick commerce, where you've had responsibility for launching markets, building teams and delivering commercial outcomes.
• You're able to identify what makes a business win and translate that into the operating model, customer experience and team required to deliver it.
• You combine strategic thinking with strong execution. You're comfortable operating in ambiguity, making decisions with imperfect information and rolling up your sleeves when needed.
• You've led teams before, care deeply about hiring great people and have experience building organisations as they scale.
• You're commercially minded, understand unit economics and know how to balance customer experience with sustainable growth.
• Most importantly, you're a builder. You bring energy, ownership and a bias for action, and you're excited by the challenge of creating something from the ground up.

At Eucalyptus, we value individuals from all backgrounds, experiences, and perspectives, and we embrace the unique qualities each person brings. When you apply, please let us know of any reasonable adjustments you may need during the interview process. We use AI-assisted tools across our business to help our teams work more efficiently, including within our recruitment process. These tools support our team — all hiring decisions are made by real people, and every application is reviewed by a member of our recruitment team.