GAIN Performance - Senior Creative Strategist

GAIN; Barcelona; Híbrido; EUR 45.000 - 65.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Private Medical Insurance

Income protection

Cycle to Work salary sacrifice scheme

Discounts on a range of services

Descripción de la vacante

A leading creative company in Barcelona seeks a Senior Creative Strategist to lead performance-driven creative strategies across various platforms. The role requires expertise in performance metrics and client leadership, ensuring impactful creative execution aligned with business goals. Candidates should have 4+ years of relevant experience and deep familiarity with Meta Ads Manager. The position is hybrid, combining in-office and remote work.

Formación

• 4+ years in creative strategy or performance-driven content creation.
• Strong grasp of performance metrics beyond the surface level.
• Proven ability to lead client conversations.
• Deep familiarity with Meta Ads Manager.

Responsabilidades

• Lead creative strategy and performance analysis.
• Design and oversee structured creative testing.
• Act as a strategic partner to clients.
• Guide creative execution from concept to delivery.

Conocimientos

Creative strategy

Performance metrics analysis

Client leadership

Cross-functional collaboration

Creative production oversight

Herramientas

Meta Ads Manager

Creative performance analytics

UGC management

Descripción del empleo

GAIN Performance - Senior Creative Strategist

Location: Spain
Hybrid/Remote: Hybrid – Based in Barcelona

About GAIN

GAIN is a creative‑led, insight‑driven company that blends data, tech and creativity. We believe the best ideas emerge where intelligence and creativity unite, where insight sparks imagination, and where innovation turns possibility into progress. We are explorers of new frontiers, shaping bold strategies that move people, brands, and businesses forward. As a united force, we use data to fuel creativity and technology to unlock new possibilities, engineering innovation to transform information into action and ideas into breakthroughs.

The Role

Senior Creative Strategist leading performance‑driven creative strategy across the paid media client portfolio. You will dig deep into creative performance data (Conversion Rate, Thumbstop Rate, Hold Rate, etc.) to uncover actionable insights and drive meaningful creative decisions, aligning creative output with business goals and ensuring execution is impactful, scalable, and aligned with platform best practices.

Key Responsibilities

• Creative Strategy & Insight Leadership
  • Conduct deep‑dive creative analysis using key performance metrics such as Conversion Rate, CTR, Hook Rate, Thumbstop Rate, and Hold Rate to identify patterns and unlock new opportunities.
  • Lead strategic direction of creative testing, iterations, and messaging across platforms (Meta, TikTok, YouTube, etc.).
  • Stay on top of creative trends and platform shifts—bringing culturally relevant, performance‑led insights into the ideation process.
  • Translate insights into high‑impact briefs for design, UGC, and editing teams—ensuring clear strategic rationale.
  • Oversee and improve the feedback loop between performance data, creative execution, and future iterations.
• Creative Testing & Optimization
  • Design and oversee a structured creative testing roadmap—ensuring continuous learning, iteration, and evolution based on results.
  • Track and document all creative tests—maintaining clear visibility into what has been tested, what is working, and what needs iteration.
  • Be accountable for creating a virtuous cycle between strategy, execution, and data‑driven learning, ensuring feedback informs future creative at every stage.
  • Partner with media buyers to align testing priorities with performance goals and spend distribution.
  • Identify creative fatigue early and proactively recommend fresh angles or formats.
• Cross‑Functional & Client Leadership
  • Act as a strategic partner to clients—leading discussions around creative performance and ensuring our work drives tangible business growth.
  • Confidently lead client calls, creative reviews, and performance debriefs—communicating complex data in a clear, compelling way.
  • Collaborate with multiple internal stakeholders—including Paid Media Managers, Creative Leads, Designers, and Account Managers—to align creative output with broader campaign and client objectives.
  • Balance creative ambition with resource constraints—problem‑solving with a solutions‑first mindset when faced with production or bandwidth challenges.
• Creative Production Oversight
  • Guide and oversee creative execution from concept through to delivery—working across UGC creators, editors, and designers.
  • Review and QA creative assets to ensure they meet performance goals, adhere to brand standards, and are platform‑optimised.
  • Adapt creative strategy for different formats, placements, and audience segments—bringing a channel‑native mindset to execution.

Requirements

• 4+ years in creative strategy or performance‑driven content creation, ideally within paid media or digital marketing.
• Strong grasp of performance metrics beyond the surface level—can translate data into strategic insights and creative direction.
• Proven ability to lead client conversations, push strategic thinking, and confidently manage multiple senior stakeholders.
• Comfortable managing cross‑functional teams and solving for creative bottlenecks or resource limitations.
• Deep familiarity with Meta Ads Manager and creative performance analytics.
• Skilled at writing high‑impact creative briefs and guiding execution across design, UGC, and post‑production.
• Platform expertise across Meta, TikTok, YouTube, and emerging ad platforms.
• Experience managing or working alongside UGC creators and freelance partners is a strong plus.

Benefits

Our benefits vary by country but we strive to provide similar benefits across all regions. For UK employees:

• Private Medical Insurance
• BUPA Life Assurance
• Income protection
• Employee Assistance Programme
• Cycle to Work salary sacrifice scheme
• Tech & Wearables salary sacrifice scheme
• Octopus EV Scheme
• Discounts and deals on a range of items from hotels, holidays and hormone testing to cinema, gyms and will writing.

Application Process

• 45‑minute first interview with a senior team member.
• One‑hour interview with two team members, including a take‑home and on‑screen task.

(Our interviews tend to be more friendly and relaxed than most, that's how we like to work.)

Interview Adjustments

We will do everything possible to create the best experience for candidates. If you need any adjustments to make you more comfortable or confident, please let us know. The same applies once you are successful—if you require reasonable adjustments to ensure a smooth transition into your new role, highlight this with us during onboarding.

Equal Opportunity

GAIN is an equal‑opportunities employer and positively encourages applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, gender reassignment, religion or belief, marital status, or pregnancy and maternity.

Disclaimer

We never request any form of payment or fees from candidates at any stage of the recruitment process. If you are contacted by anyone claiming to represent our company and asking for money or personal financial details, please report it immediately to [e-mail]. All genuine communications will come from the GAIN website.