GAES CRM Specialist

Gaes; Murcia; Híbrido; EUR 30.000 - 60.000; Jornada completa

Descripción de la vacante

An established industry player is seeking a dynamic CRM Specialist to enhance customer engagement and retention strategies. This role involves developing and implementing innovative CRM initiatives, leveraging marketing automation tools, and conducting in-depth analysis to optimize campaign performance. Join a forward-thinking team that values collaboration and creativity, while enjoying a hybrid working policy that allows for flexibility in your work environment. If you're passionate about marketing and eager to make a significant impact, this opportunity is perfect for you.

Formación

• Experience in CRM, Loyalty, and Partnerships is essential.
• Strong analytical skills to drive business decisions.

Responsabilidades

• Develop and implement strategies for customer engagement and retention.
• Execute CRM activities and optimize communication channels.

Conocimientos

CRM Strategy Development

Customer Engagement

Campaign Management

Analytical Skills

Communication Skills

Educación

Bachelor’s degree in Marketing

Bachelor’s degree in Business

Herramientas

Power BI

Marketing Automation Tools

Office Suite (Excel, PowerPoint, Word)

Descripción del empleo

Join to apply for the GAES CRM Specialist role at GAES

We are currently looking for dynamic, motivated and results-driven professionals to join our Marketing team as CRM Specialist, located at our Spanish headquarters in Barcelona (C. de Pere IV, 160 - 08005).

Main responsibilities :

• Develop and implement strategies for customer engagement, acquisition, and retention in alignment with the overall CRM strategy.
• Execute CRM activities, including customer segmentation, campaign briefing, content creation, and optimization of contact channels (Voice Call, SMS, Direct Mail, Email, WhatsApp, etc.) and communication frequency.
• Leverage marketing automation tools and engagement platforms to design, build, and schedule personalized, multichannel campaigns in collaboration with the CRM team and external partners.
• Apply a Test & Learn approach to campaign development, conducting regular A / B and multivariate testing to optimize performance.
• Utilize analytics tools, including Power BI, to perform in-depth post-campaign analysis and generate recurring reports for senior management and other departments.
• Work closely with cross-functional teams to drive the successful go-to-market of CRM initiatives.
• Contribute to marketing investment planning, assess ROI, and simulate economic impact.
• Collaborate with customer support and sales teams to incorporate customer and retail feedback, continuously improving the overall customer experience.
• Define and develop loyalty & partnerships opportunities and initiatives through different programs, defining the proper objectives, targets, and business cases.

Technical skills :

• Bachelor’s degree in marketing, business, or a related field.
• Proven experience in Marketing with particular focus on CRM / Loyalty / Partnerships.
• Knowledge of marketing mix landscape, functioning and dynamics of key channels (digital and non-digital), core KPIs, processes and tools.
• Knowledge of dynamics to develop marketing strategies based on customer insight, and generate business through marketing activities across the whole customer lifecycle (acquisition of new customers, nurturing, loyalty, upsell, winback, …).
• Solid analytical skills and ability to extract key insights to drive business decisions, strong attitude for KPI monitoring.
• Excellent communication skills in Spanish and English.
• Proficiency in Office (in particular Excel, PowerPoint, Word).
• Customer understanding and customer orientation.
• Performance and goal-orientation, strong accountability on results.
• Ability to adapt to a dynamic and fast-paced retail environment.
• Ability to work collaboratively with cross-functional teams and build strong working relationships.

Amplifon is working on boosting a Winning Culture that will lead our employees towards the future, starting from the improvement of our Winning Workplace. Aligned to this goal, we offer a hybrid working policy, allowing employees to work 2 days / week remotely.