GA4 & GTM Analytics Consultant - 2 Month Contract

Algomarketing Ltd.; Madrid; A distancia; EUR 40.000 - 80.000; Jornada completa

Descripción de la vacante

An innovative data-driven marketing agency is seeking a GA4 & GTM Analytics Consultant to enhance their analytics capabilities. In this remote role, you will refine event tracking, optimize audience segmentation, and implement multi-channel attribution strategies. You will play a crucial role in driving campaign performance through data validation, debugging, and insightful reporting. Join a dynamic team that values analytical skills and consultative approaches, and help shape the future of B2B marketing strategies with your expertise in Google Analytics and Tag Manager.

Formación

• 3-5+ years experience in marketing analytics with GA4 and GTM.
• Expertise in event tracking and data layer setup.

Responsabilidades

• Conduct audits to ensure accurate event tracking in GA4.
• Implement GA4 event tracking aligned with business goals.
• Define audience segments and develop custom reports.

Conocimientos

Google Analytics (GA4)

Google Tag Manager (GTM)

Data Layer Setup

Audience Segmentation

Analytical Mindset

Herramientas

Looker Studio

BigQuery

SQL

Descripción del empleo

Department : Marketing Technology

Employment Type : Contract

Location : Spain

Description

GA4 & GTM Analytics Consultant

Remote | Contract | Mid-to-Senior Level

About Algomarketing

Algomarketing is a data-driven marketing agency helping B2B businesses optimize their digital strategy through analytics, automation, and audience insights. We’re looking for a GA4 & GTM Analytics Consultant to refine our event tracking, audience segmentation, and attribution modeling to drive better campaign performance.

What You’ll Do

Data Validation & Debugging (Quality Assurance)

• Conduct monthly small testing audits to ensure events and conversions fire correctly.
• Identify and fix duplicate, missing, or misfired events in GA4 & GTM.
• Perform data layer inspections to ensure accurate event data is passed to GA4.

Event & Conversion Optimization

• Implement and refine GA4 event tracking to align with business goals (e.g., MOLs, SRLs, SQLs, demo requests, gated content downloads).
• Use Google Tag Manager to set up event triggers, variables, and tags for accurate data collection.
• Enhance lead scoring by tracking user engagement metrics, such as :
• Scroll depth tracking
• Button clicks and high-intent actions
• Form submissions and interactions
• Implement server-side tagging to improve data accuracy and reduce tracking limitations.

B2B Audience Segmentation & Reporting

• Define and build high-value audience segments using GA4’s audience builder and explorations .
• Develop custom GA4 reports (funnel analysis, path exploration, cohort analysis) to track conversion journeys and drop-off points.
• Connect GA4 with Looker Studio (formerly Google Data Studio) for real-time reporting dashboards.

Multi-Channel Attribution & GA4 Integrations

• Optimize Google Ads & LinkedIn Ads by importing GA4 conversions for better campaign targeting.
• Implement UTM tracking best practices to ensure accurate campaign attribution.
• Explore cross-channel attribution models (e.g., data-driven, linear, time decay) to analyze the full customer journey.
• Assist with GA4 & CRM integrations (e.g., HubSpot, Salesforce) to connect marketing data with sales outcomes.

What You Bring

• 3–5+ years experience working with Google Analytics (GA4) and Google Tag Manager in a marketing analytics role.
• Expertise in GA4 event tracking – custom event setup, enhanced measurement, and debugging.
• Strong Google Tag Manager (GTM) skills – data layer setup, variables, triggers, and tag configurations.
• Experience with first-party data strategies – server-side tracking, consent mode, and GDPR-compliant tracking.
• Consultative Approach – ability to advise marketing teams on tracking best practices.
• Soft Skills – strong analytical mindset, clear communication, and problem-solving ability.

Bonus Skills :

• Experience with BigQuery and SQL for deeper GA4 data analysis.
• Experience integrating GA4 with Looker Studio, HubSpot, Salesforce, or other BI tools .