Fusion ABM Marketing Expert, EMEA

Autodesk; Barcelona; Híbrido; EUR 60.000 - 90.000; Jornada completa

Descripción de la vacante

A leading company in the design software sector is looking for an ABM Marketing Manager to drive growth in the Fusion Manufacturing business. This role involves creating strategic ABM campaigns, collaborating closely with sales and leadership, and optimizing program execution within a hybrid work environment in Barcelona.

Servicios

Hybrid work flexibility

Comprehensive benefits package

Annual cash bonuses

Formación

• 8+ years B2B ABM or field marketing experience, preferably in enterprise/software sales.
• Strong storytelling skills with experience engaging CXOs.
• Proven ABM campaign execution and performance optimization history.

Responsabilidades

• Collaborate with Sales to develop ABM account plans and bespoke marketing strategies.
• Design and launch ABM programs targeting Fusion Manufacturing accounts.
• Measure and optimize campaigns against KPIs like pipeline and ROI metrics.

Conocimientos

Storytelling

Project Management

Cross-Functional Collaboration

B2B Marketing

Account Management

Educación

Bachelor’s degree in Marketing, Business, or related field

Master’s degree (MBA or Marketing)

Herramientas

Salesforce

Marketo

6sense

Folloze

Descripción del empleo

Autodesk seeks a passionate ABM marketing manager for 1 : Many and 1 : Few motions to amplify the Fusion Manufacturing business within a curated set of accounts. You will build and execute strategic, multi‑channel ABM campaigns aligned with sales account plans, driving growth, and executive engagement across Fusion's Manufacturing offerings.

What you will gain :

Key driver in expanding Fusion's Manufacturing footprint across enterprise accounts

Opportunity to build high-impact ABM programs blending digital, physical, and executive engagement

Close partnership with sales, product, and executive leadership to shape Autodesk’s growth trajectory

Hybrid work flexibility in Barcelona within a globally oriented, customer-centric marketing team

Responsibilities

Collaborate with Sales & Sales‑Ops to develop ABM account plans and bespoke marketing strategies

Design & launch ABM programs (1 : Few, 1 : Many) targeting Fusion Manufacturing and Consumer Products accounts through email, ads, events, direct mail, digital, and CXO engagement

Own program execution : account management, logistics, marketing assets, and post‑campaign reporting

Identify and cultivate buyer committees , including key stakeholders and executives within primary accounts

Create Executive Connect programs —roundtables, webinars, in‑person leadership events

Activate peer‑to‑peer customer stories and best practice exchanges across the Fusion Manufacturing community

Measure and optimize campaigns vs. KPIs : contact coverage, pipeline, deal velocity, and ROI metrics

Serve as Voice of the Account , presenting customer needs to marketing leadership to shape future Fusion messaging

Minimum Qualifications

Bachelor’s degree in Marketing, Business, or related field

8+ years B2B ABM or field marketing experience, preferably in enterprise / software sales

Industry background in Design and Manufacturing is a plus

Proven ABM campaign execution and performance optimization background (e.g., using Salesforce, Marketo, 6sense, Folloze)

Strong storytelling skills and experience engaging executives (CXO level)

Excellent project management and cross‑functional collaboration skills

Ability to travel up to 25% for events and customer engagements

Preferred Qualifications

Master’s degree (MBA or Marketing)

Certification in 6sense, Demandbase, ITSMA ABM or similar

Demonstrated ability to develop peer‑to‑peer communities or customer advocacy programs

Experience in manufacturing or design domains

Multilingual skills, especially in languages spoken in key global manufacturing markets (German, French, Spanish), are a strong plus

LI-MM2

Learn More

About Autodesk

Welcome to Autodesk! Amazing things are created every day with our software – from the greenest buildings and cleanest cars to the smartest factories and biggest hit movies. We help innovators turn their ideas into reality, transforming not only how things are made, but what can be made.

We take great pride in our culture here at Autodesk – it’s at the core of everything we do. Our culture guides the way we work and treat each other, informs how we connect with customers and partners, and defines how we show up in the world.

When you’re an Autodesker, you can do meaningful work that helps build a better world designed and made for all. Ready to shape the world and your future? Join us!

Salary transparency

Salary is one part of Autodesk’s competitive compensation package. Offers are based on the candidate’s experience and geographic location. In addition to base salaries, our compensation package may include annual cash bonuses, commissions for sales roles, stock grants, and a comprehensive benefits package.

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