Freelance Marketing Performance Specialist

beBeeMarketing; Lugo; A distancia; EUR 30.000 - 45.000; Jornada completa

Descripción de la vacante

A leading company in the marketing sector is seeking a Marketing Performance Analyst to enhance their performance measurement capabilities. The role focuses on analyzing data, providing strategic recommendations, and supporting market teams with performance metrics. Opportunities for professional growth and a flexible work environment are offered.

Servicios

Competitive salary

Flexible work schedule

Opportunities for professional growth and development

Formación

• A bachelor's degree in a related field is required.
• Advanced Power BI and Excel skills are essential.
• Strong understanding of marketing performance metrics is necessary.

Responsabilidades

• Analyze marketing performance measurement models for improvements.
• Develop strategic recommendations to enhance ROI visibility.
• Conduct impact analyses to inform investment planning decisions.

Conocimientos

Advanced Power BI

SQL query writing

Excel

B2B marketing funnels understanding

Communication

Educación

Bachelor's degree in Marketing, Business Administration, Economics, Statistics, or related field

Descripción del empleo

We are seeking a skilled Marketing Performance Analyst to join our team. As a key member of our organization, you will be responsible for analyzing marketing performance data, identifying areas for improvement, and developing strategic recommendations to enhance ROI visibility.

About the Role

The successful candidate will have experience working with marketing performance measurement models, conducting thorough impact analyses, and delivering clear, data-backed recommendations. They will also possess excellent communication skills, allowing them to effectively present complex findings to senior stakeholders.

Key Responsibilities

• Analyze current marketing performance measurement models to identify opportunities for improvement
• Develop strategic recommendations to enhance ROI visibility
• Conduct thorough impact analyses to inform investment planning decisions
• Summarize complex findings and propose actionable solutions for senior stakeholders
• Serve as a trusted advisor to market teams, guiding them on consistent reporting and performance measurement standards

Requirements

To be successful in this role, you will need :

• A bachelor's degree in Marketing, Business Administration, Economics, Statistics, or a related field
• Advanced Power BI skills, including SQL query writing and dashboard design
• Excellent Excel skills, including pivot tables, lookup functions, and charting
• Strong understanding of B2B marketing funnels, KPIs, and performance metrics

This is a remote position with a flexible work schedule. We offer a competitive salary and benefits package, as well as opportunities for professional growth and development.