Freelance Marketing Performance Analyst

Intracon Consulting; Valladolid; A distancia; EUR 30.000 - 45.000; Jornada completa

Descripción de la vacante

Una empresa de consultoría en recursos humanos busca un Analista de Marketing de Performance Freelance para apoyar la división de Workforce Solutions. El candidato ideal debe contar con experiencia en análisis de rendimiento, planeación estratégica y ser capaz de proporcionar recomendaciones claras a los equipos de alto nivel. Este rol ofrece colaboración temporal en un entorno de trabajo remoto, ideal para profesionales que deseen contribuir a marcas como Hewlett-Packard.

Formación

• Experiencia en análisis de rendimiento de marketing.
• Habilidad para realizar análisis de impacto y recomendaciones.
• Capacidad para resumir hallazgos complejos para stakeholders.

Responsabilidades

• Analizar modelos de medición de rendimiento de marketing para mejorar la visibilidad del ROI.
• Servir como asesor de confianza para equipos de mercado sobre estándares de medición.
• Promover las mejores prácticas en la comunicación entre organizaciones comerciales.

Conocimientos

Análisis de rendimiento de marketing

Planeación estratégica

Recomendaciones basadas en datos

Descripción del empleo

Intracon Consulting is a 360º HR consultancy office made up of expert professionals in this field, with more than 10 years of experience working with clients such as Hewlett-Packard (HP). The company is part of Intracon Spain, along with Intracon Marketing Solutions, a global agency that helps B2B companies achieve their goals with creative marketing and sales solutions.

We are seeking a Freelance Marketing Performance Analyst to support the Workforce Solutions Go-to-Market division for one of our main clients, the multinational technology company HP (Hewlett-Packard).

About the role : Work model: Remote

Project’s Length : Temporary collaboration

Main responsibilities :

Reporting to the unit manager, your main tasks will include:

• Marketing Performance Analysis & Strategic Planning
• Analyze current marketing performance measurement models to identify improvement opportunities and enhance ROI visibility.
• Assist in investment planning by conducting impact analyses and providing clear, data-backed recommendations.
• Summarize complex findings, highlight limitations, and propose actionable solutions for senior stakeholders.
• Provide strategic support to executive forums with narratives, proof points, and marketing performance outcomes.

Performance Measurement Consistency & Advisory

• Serve as a trusted advisor to market teams, guiding them on consistent reporting and performance measurement standards.
• Collaborate with Go-to-Market Line of Business leads to ensure transparent communication between commercial and market organizations.
• Promote and facilitate the sharing of best practices across markets.